Art Direction in the Cinema: a systemic approach about its creation process

• Autor(a) principal: Santos, Marcelo Moreira
• Data de Publicação: 2017
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Digital do LAV ( Laboratório de Artes Visuais)
• Texto Completo: http://periodicos.ufsm.br/revislav/article/view/23914
• topic: Art Director; Poetics of Cinema; Systemic Analysis; Colaborative Authorship; Direção de Arte; Poética do Cinema; Análise Sistêmica; Autoria Colaborativa

This article aims to understand the role of the Art Director within a fictional film production. Taking as analytical basis the systemic theorists Edgar Morin and Jorge Vieira, the text leads us to a reflection on the process of co-authorship, avoiding simplifications and bringing complexity to the poetics of cinema. The article also addresses the contradictory and antagonic aspects of two methodologies of production: a) on the one hand, the bureaucratic FordistTaylorist model adopted as an organizational parameter in cinematographic productions in the early twentieth century by the cinema industry; b) on the other hand, the elitist and romantic model of "author cinema" whose matrix relegates only to the filmmaker the signature of a film; as to complexify them throu evolutionary path found in the creation process linked to the Art Director and what is their role in consolidating the cinematic poetics of a filmmaker.