How to “be a man”? Investigating discourses about masculinities

Detalhes bibliográficos
Autor(a) principal: Baliscei, João Paulo
Data de Publicação: 2015
Outros Autores: Teruya, Teresa Kazuko, Stein, Vinícius
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Digital do LAV ( Laboratório de Artes Visuais)
Texto Completo: http://periodicos.ufsm.br/revislav/article/view/15098
Resumo: In the present article we aim to discuss the representations of masculinities created and disseminated by commercials. To the achievement of this objective we conduct analyses on two automobile advertisements addressed to consumer’s men. To this end, we based on authors of cultural studies (CUNHA, 2008; GREGOLIN, 2007; HALL, 2001; 2006; HERNÁNDEZ, 2007; KELLNER, 2001; NUNES, 2010; 2012 SABAT, 2001; SILVA, 2001) ) to assist us in the understanding and questioning of cultural pedagogies which are intrinsic to everyday life images. Finally, we argue about the need for teachers to develop pedagogical strategies to promote critical visual studies in schools.
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spelling How to “be a man”? Investigating discourses about masculinitiesComo “ser homem”? Investigando discursos sobre masculinidadesCultural pedagogiesAdvertisingPostmodernismIdentityPedagogias culturaisPublicidadePós-modernidadeIdentidadeIn the present article we aim to discuss the representations of masculinities created and disseminated by commercials. To the achievement of this objective we conduct analyses on two automobile advertisements addressed to consumer’s men. To this end, we based on authors of cultural studies (CUNHA, 2008; GREGOLIN, 2007; HALL, 2001; 2006; HERNÁNDEZ, 2007; KELLNER, 2001; NUNES, 2010; 2012 SABAT, 2001; SILVA, 2001) ) to assist us in the understanding and questioning of cultural pedagogies which are intrinsic to everyday life images. Finally, we argue about the need for teachers to develop pedagogical strategies to promote critical visual studies in schools.Neste artigo de cunho bibliográfico temos por objetivo problematizar as representações de masculinidades criadas e divulgadas pelos anúncios publicitários. Para a realização de tal objetivo, realizamos análises sobre duas propagandas de automóveis endereçadas aos consumidores homens. Para tanto, respaldamo-nos em autores e autoras dos Estudos Culturais (CUNHA, 2008; GREGOLIN, 2007; HALL, 2001; 2006; HERNÁNDEZ, 2007; NUNES, 2010; KELLNER, 2001; 2012 SABAT, 2001; SILVA, 2001) que nos auxiliam na compreensão e problematização das pedagogias culturais intrínsecas às imagens do cotidiano. Por último, argumentamos sobre a necessidade de professores e professoras desenvolverem estratégias pedagógicas para que incentivem o estudo visual crítico na educação escolar.Universidade Federal de Santa Maria2015-04-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://periodicos.ufsm.br/revislav/article/view/1509810.5902/1983734815098Revista Digital do LAV; 2015: Revista Digital do LAV - v. 8, n. 1, jan./abr. 2015; 088-104Revista Digital do LAV; 2015: Revista Digital do LAV - v. 8, n. 1, jan./abr. 2015; 088-1041983-73481983-7348reponame:Revista Digital do LAV ( Laboratório de Artes Visuais)instname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMporhttp://periodicos.ufsm.br/revislav/article/view/15098/pdfBaliscei, João PauloTeruya, Teresa KazukoStein, Viníciusinfo:eu-repo/semantics/openAccess2020-06-12T14:22:47Zoai:ojs.pkp.sfu.ca:article/15098Revistahttp://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/revislav/PUBhttp://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/revislav/oairevistadigitaldolav@gmail.com||daniel@rswa.com.br1983-73481983-7348opendoar:2020-06-12T14:22:47Revista Digital do LAV ( Laboratório de Artes Visuais) - Universidade Federal de Santa Maria (UFSM)false
dc.title.none.fl_str_mv How to “be a man”? Investigating discourses about masculinities
Como “ser homem”? Investigando discursos sobre masculinidades
title How to “be a man”? Investigating discourses about masculinities
spellingShingle How to “be a man”? Investigating discourses about masculinities
Baliscei, João Paulo
Cultural pedagogies
Advertising
Postmodernism
Identity
Pedagogias culturais
Publicidade
Pós-modernidade
Identidade
title_short How to “be a man”? Investigating discourses about masculinities
title_full How to “be a man”? Investigating discourses about masculinities
title_fullStr How to “be a man”? Investigating discourses about masculinities
title_full_unstemmed How to “be a man”? Investigating discourses about masculinities
title_sort How to “be a man”? Investigating discourses about masculinities
author Baliscei, João Paulo
author_facet Baliscei, João Paulo
Teruya, Teresa Kazuko
Stein, Vinícius
author_role author
author2 Teruya, Teresa Kazuko
Stein, Vinícius
author2_role author
author
dc.contributor.author.fl_str_mv Baliscei, João Paulo
Teruya, Teresa Kazuko
Stein, Vinícius
dc.subject.por.fl_str_mv Cultural pedagogies
Advertising
Postmodernism
Identity
Pedagogias culturais
Publicidade
Pós-modernidade
Identidade
topic Cultural pedagogies
Advertising
Postmodernism
Identity
Pedagogias culturais
Publicidade
Pós-modernidade
Identidade
description In the present article we aim to discuss the representations of masculinities created and disseminated by commercials. To the achievement of this objective we conduct analyses on two automobile advertisements addressed to consumer’s men. To this end, we based on authors of cultural studies (CUNHA, 2008; GREGOLIN, 2007; HALL, 2001; 2006; HERNÁNDEZ, 2007; KELLNER, 2001; NUNES, 2010; 2012 SABAT, 2001; SILVA, 2001) ) to assist us in the understanding and questioning of cultural pedagogies which are intrinsic to everyday life images. Finally, we argue about the need for teachers to develop pedagogical strategies to promote critical visual studies in schools.
publishDate 2015
dc.date.none.fl_str_mv 2015-04-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://periodicos.ufsm.br/revislav/article/view/15098
10.5902/1983734815098
url http://periodicos.ufsm.br/revislav/article/view/15098
identifier_str_mv 10.5902/1983734815098
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://periodicos.ufsm.br/revislav/article/view/15098/pdf
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Maria
publisher.none.fl_str_mv Universidade Federal de Santa Maria
dc.source.none.fl_str_mv Revista Digital do LAV; 2015: Revista Digital do LAV - v. 8, n. 1, jan./abr. 2015; 088-104
Revista Digital do LAV; 2015: Revista Digital do LAV - v. 8, n. 1, jan./abr. 2015; 088-104
1983-7348
1983-7348
reponame:Revista Digital do LAV ( Laboratório de Artes Visuais)
instname:Universidade Federal de Santa Maria (UFSM)
instacron:UFSM
instname_str Universidade Federal de Santa Maria (UFSM)
instacron_str UFSM
institution UFSM
reponame_str Revista Digital do LAV ( Laboratório de Artes Visuais)
collection Revista Digital do LAV ( Laboratório de Artes Visuais)
repository.name.fl_str_mv Revista Digital do LAV ( Laboratório de Artes Visuais) - Universidade Federal de Santa Maria (UFSM)
repository.mail.fl_str_mv revistadigitaldolav@gmail.com||daniel@rswa.com.br
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