"The elephant and macal banner", by Christopher Kastensmidt: brazilian folkloric narratives and transmidia popular culture

Detalhes bibliográficos
Autor(a) principal: Rosa Junior, Paulo Ailton Ferreira da
Data de Publicação: 2022
Outros Autores: Tavares, Enéias Farias
Tipo de documento: Artigo
Idioma: por
Título da fonte: Letras (Santa Maria. Online)
Texto Completo: https://periodicos.ufsm.br/letras/article/view/68094
Resumo: If, as a general rule, the folkloric ceases to be popular in the moment that it does not prescind from the literate culture, the aim of this article is to reflect about the potentiality of the folkloric narratives in Brazilian oral literature as a subject for one of the phenomena produced in this culture, the transmediality. In light of this, the text is divided in three parts: in the first one, the focus is direct to the advent of the folklore and the folkloric narratives in the popular culture, from Cascudo (2006) and others; in the second one, a discussion about the transmedia narratives is presented, from Jenkins (2006) and others; in the third one, the two topics are put in dialogue to present an example in which these narratives replicate each other and unfold in a fictional universe specifically conceived by the literate culture offering them a new lease of life, the work The Elephant and Macal Banner, by Christopher Kastensmidt. 
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spelling "The elephant and macal banner", by Christopher Kastensmidt: brazilian folkloric narratives and transmidia popular culture“A bandeira do elefante e da arara", de Christopher Kastensmidt: narrativas folclóricas brasileiras e cultura popular transmídia Narrativas folclóricasNarrativas transmídiaCultura popularFolkloric narrativesTransmedia narrativesPopular cultureIf, as a general rule, the folkloric ceases to be popular in the moment that it does not prescind from the literate culture, the aim of this article is to reflect about the potentiality of the folkloric narratives in Brazilian oral literature as a subject for one of the phenomena produced in this culture, the transmediality. In light of this, the text is divided in three parts: in the first one, the focus is direct to the advent of the folklore and the folkloric narratives in the popular culture, from Cascudo (2006) and others; in the second one, a discussion about the transmedia narratives is presented, from Jenkins (2006) and others; in the third one, the two topics are put in dialogue to present an example in which these narratives replicate each other and unfold in a fictional universe specifically conceived by the literate culture offering them a new lease of life, the work The Elephant and Macal Banner, by Christopher Kastensmidt. Se, via de regra, o folclórico deixa de ser popular no momento em que não mais prescinde da cultura letrada, o objetivo deste artigo é refletir sobre a potencialidade das narrativas folclóricas da literatura oral brasileira enquanto matéria para um dos fenômenos produzidos nessa cultura, a transmidialidade. Tendo isso em vista, o texto está dividido em três partes: na primeira, o foco é dirigido ao advento do folclore e das narrativas folclóricas na cultura popular, a partir de Cascudo (2006) e outros; na segunda, apresenta-se uma discussão sobre narrativas transmídia, a partir de Jenkins (2006) e outros; na terceira, os dois tópicos são colocados em diálogo para apresentar um exemplo em que essas narrativas se replicam e se desdobram em um universo ficcional concebido especificamente pela cultura letrada oferecendo-lhes um novo fôlego, a obra A Bandeira do Elefante e da Arara, de Christopher Kastensmidt.Universidade Federal de Santa Maria2022-12-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTextoinfo:eu-repo/semantics/otherapplication/pdfhttps://periodicos.ufsm.br/letras/article/view/6809410.5902/2176148568094Letras; n. 63 (2021): Poéticas interartes e cultura brasileira; 94-1112176-14851519-3985reponame:Letras (Santa Maria. Online)instname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMporhttps://periodicos.ufsm.br/letras/article/view/68094/50588Copyright (c) 2022 Letrashttp://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessRosa Junior, Paulo Ailton Ferreira daTavares, Enéias Farias2022-12-07T11:46:21Zoai:ojs.pkp.sfu.ca:article/68094Revistahttps://periodicos.ufsm.br/letrasPUBhttps://periodicos.ufsm.br/letras/oai||gil.negreiros@ufsm.br|| periodicoletras.ufsm@gmail.com2176-14851519-3985opendoar:2023-01-09T16:16:35.033788Letras (Santa Maria. Online) - Universidade Federal de Santa Maria (UFSM)true
dc.title.none.fl_str_mv "The elephant and macal banner", by Christopher Kastensmidt: brazilian folkloric narratives and transmidia popular culture
“A bandeira do elefante e da arara", de Christopher Kastensmidt: narrativas folclóricas brasileiras e cultura popular transmídia
title "The elephant and macal banner", by Christopher Kastensmidt: brazilian folkloric narratives and transmidia popular culture
spellingShingle "The elephant and macal banner", by Christopher Kastensmidt: brazilian folkloric narratives and transmidia popular culture
Rosa Junior, Paulo Ailton Ferreira da
Narrativas folclóricas
Narrativas transmídia
Cultura popular
Folkloric narratives
Transmedia narratives
Popular culture
title_short "The elephant and macal banner", by Christopher Kastensmidt: brazilian folkloric narratives and transmidia popular culture
title_full "The elephant and macal banner", by Christopher Kastensmidt: brazilian folkloric narratives and transmidia popular culture
title_fullStr "The elephant and macal banner", by Christopher Kastensmidt: brazilian folkloric narratives and transmidia popular culture
title_full_unstemmed "The elephant and macal banner", by Christopher Kastensmidt: brazilian folkloric narratives and transmidia popular culture
title_sort "The elephant and macal banner", by Christopher Kastensmidt: brazilian folkloric narratives and transmidia popular culture
author Rosa Junior, Paulo Ailton Ferreira da
author_facet Rosa Junior, Paulo Ailton Ferreira da
Tavares, Enéias Farias
author_role author
author2 Tavares, Enéias Farias
author2_role author
dc.contributor.author.fl_str_mv Rosa Junior, Paulo Ailton Ferreira da
Tavares, Enéias Farias
dc.subject.por.fl_str_mv Narrativas folclóricas
Narrativas transmídia
Cultura popular
Folkloric narratives
Transmedia narratives
Popular culture
topic Narrativas folclóricas
Narrativas transmídia
Cultura popular
Folkloric narratives
Transmedia narratives
Popular culture
description If, as a general rule, the folkloric ceases to be popular in the moment that it does not prescind from the literate culture, the aim of this article is to reflect about the potentiality of the folkloric narratives in Brazilian oral literature as a subject for one of the phenomena produced in this culture, the transmediality. In light of this, the text is divided in three parts: in the first one, the focus is direct to the advent of the folklore and the folkloric narratives in the popular culture, from Cascudo (2006) and others; in the second one, a discussion about the transmedia narratives is presented, from Jenkins (2006) and others; in the third one, the two topics are put in dialogue to present an example in which these narratives replicate each other and unfold in a fictional universe specifically conceived by the literate culture offering them a new lease of life, the work The Elephant and Macal Banner, by Christopher Kastensmidt. 
publishDate 2022
dc.date.none.fl_str_mv 2022-12-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Texto
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsm.br/letras/article/view/68094
10.5902/2176148568094
url https://periodicos.ufsm.br/letras/article/view/68094
identifier_str_mv 10.5902/2176148568094
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsm.br/letras/article/view/68094/50588
dc.rights.driver.fl_str_mv Copyright (c) 2022 Letras
http://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Letras
http://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Maria
publisher.none.fl_str_mv Universidade Federal de Santa Maria
dc.source.none.fl_str_mv Letras; n. 63 (2021): Poéticas interartes e cultura brasileira; 94-111
2176-1485
1519-3985
reponame:Letras (Santa Maria. Online)
instname:Universidade Federal de Santa Maria (UFSM)
instacron:UFSM
instname_str Universidade Federal de Santa Maria (UFSM)
instacron_str UFSM
institution UFSM
reponame_str Letras (Santa Maria. Online)
collection Letras (Santa Maria. Online)
repository.name.fl_str_mv Letras (Santa Maria. Online) - Universidade Federal de Santa Maria (UFSM)
repository.mail.fl_str_mv ||gil.negreiros@ufsm.br|| periodicoletras.ufsm@gmail.com
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