The English language in advertising discourse in Brazil: the production of in-between places

Detalhes bibliográficos
Autor(a) principal: Grigoletto, Marisa
Data de Publicação: 2011
Tipo de documento: Artigo
Idioma: por
Título da fonte: Letras (Santa Maria. Online)
Texto Completo: https://periodicos.ufsm.br/letras/article/view/12184
Resumo: This text analyses advertisements published in Brazilian media which contain as a distinctive feature sentences in English; statements made by readers interviewed to comment on the ads are also analysed. The objectives of the study are: to understand the effects of meaning yielded with the use of statements in English in the ads, and the kind of relation those statements establish with Portuguese; to discuss the possible effects of a mode of enunciation that places in Portuguese in relation with English; and to reflect upon the resulting constitution of specific subject positions in the way this discourse interpellates real individuals.
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spelling The English language in advertising discourse in Brazil: the production of in-between placesA LÍNGUA INGLESA NO DISCURSO PUBLICITÁRIO NO BRASIL: A PRODUÇÃO DE ENTRE-LUGARESMedia. English. Identity. Space of enunciation. Frontier.This text analyses advertisements published in Brazilian media which contain as a distinctive feature sentences in English; statements made by readers interviewed to comment on the ads are also analysed. The objectives of the study are: to understand the effects of meaning yielded with the use of statements in English in the ads, and the kind of relation those statements establish with Portuguese; to discuss the possible effects of a mode of enunciation that places in Portuguese in relation with English; and to reflect upon the resulting constitution of specific subject positions in the way this discourse interpellates real individuals.Neste texto analisam-se anúncios da mídia publicitária brasileira que têm como característica comum a presença de dizeres em língua inglesa e dizeres reativos de leitores entrevistados sobre esses anúncios, com os objetivos de: compreender os efeitos de sentido que se constituem a partir desses dizeres em língua estrangeira, e que estabelecem algum tipo de relação com o português; discutir os possíveis efeitos de um modo de enunciação do português que coloca essa língua em relação com o inglês; e refletir sobre a consequente produção de determinadas posições de sujeito no modo de interpelação desse discurso sobre indivíduos reais.Universidade Federal de Santa Maria2011-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsm.br/letras/article/view/1218410.5902/2176148512184Letras; n. 42: (Jun. 2011) – Políticas Linguísticas: espaços, questões e agendas; 287-3132176-14851519-3985reponame:Letras (Santa Maria. Online)instname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMporhttps://periodicos.ufsm.br/letras/article/view/12184/7578Grigoletto, Marisainfo:eu-repo/semantics/openAccess2022-11-08T18:39:11Zoai:ojs.pkp.sfu.ca:article/12184Revistahttps://periodicos.ufsm.br/letrasPUBhttps://periodicos.ufsm.br/letras/oai||gil.negreiros@ufsm.br|| periodicoletras.ufsm@gmail.com2176-14851519-3985opendoar:2023-01-09T16:16:10.990314Letras (Santa Maria. Online) - Universidade Federal de Santa Maria (UFSM)true
dc.title.none.fl_str_mv The English language in advertising discourse in Brazil: the production of in-between places
A LÍNGUA INGLESA NO DISCURSO PUBLICITÁRIO NO BRASIL: A PRODUÇÃO DE ENTRE-LUGARES
title The English language in advertising discourse in Brazil: the production of in-between places
spellingShingle The English language in advertising discourse in Brazil: the production of in-between places
Grigoletto, Marisa
Media. English. Identity. Space of enunciation. Frontier.
title_short The English language in advertising discourse in Brazil: the production of in-between places
title_full The English language in advertising discourse in Brazil: the production of in-between places
title_fullStr The English language in advertising discourse in Brazil: the production of in-between places
title_full_unstemmed The English language in advertising discourse in Brazil: the production of in-between places
title_sort The English language in advertising discourse in Brazil: the production of in-between places
author Grigoletto, Marisa
author_facet Grigoletto, Marisa
author_role author
dc.contributor.author.fl_str_mv Grigoletto, Marisa
dc.subject.por.fl_str_mv Media. English. Identity. Space of enunciation. Frontier.
topic Media. English. Identity. Space of enunciation. Frontier.
description This text analyses advertisements published in Brazilian media which contain as a distinctive feature sentences in English; statements made by readers interviewed to comment on the ads are also analysed. The objectives of the study are: to understand the effects of meaning yielded with the use of statements in English in the ads, and the kind of relation those statements establish with Portuguese; to discuss the possible effects of a mode of enunciation that places in Portuguese in relation with English; and to reflect upon the resulting constitution of specific subject positions in the way this discourse interpellates real individuals.
publishDate 2011
dc.date.none.fl_str_mv 2011-06-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsm.br/letras/article/view/12184
10.5902/2176148512184
url https://periodicos.ufsm.br/letras/article/view/12184
identifier_str_mv 10.5902/2176148512184
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsm.br/letras/article/view/12184/7578
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Maria
publisher.none.fl_str_mv Universidade Federal de Santa Maria
dc.source.none.fl_str_mv Letras; n. 42: (Jun. 2011) – Políticas Linguísticas: espaços, questões e agendas; 287-313
2176-1485
1519-3985
reponame:Letras (Santa Maria. Online)
instname:Universidade Federal de Santa Maria (UFSM)
instacron:UFSM
instname_str Universidade Federal de Santa Maria (UFSM)
instacron_str UFSM
institution UFSM
reponame_str Letras (Santa Maria. Online)
collection Letras (Santa Maria. Online)
repository.name.fl_str_mv Letras (Santa Maria. Online) - Universidade Federal de Santa Maria (UFSM)
repository.mail.fl_str_mv ||gil.negreiros@ufsm.br|| periodicoletras.ufsm@gmail.com
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