Factors determining the quality of the relationship between a public educational institution and its graduates

• Autor(a) principal: Koerich, Adriana Back
• Data de Publicação: 2022
• Outros Autores: Borges, Glauco José Ribeiro, Casagrande, Jacir Leonir, Cremonezi, Graziela Oste Grazian
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Gestão e Avaliação Educacional
• Texto Completo: http://periodicos.ufsm.br/regae/article/view/70246
• topic: Relationship marketing; Relationship quality; Determinant factors; Educational institution; Graduates; Marketing de relacionamento; Qualidade do relacionamento; Fatores determinantes; Instituição de ensino; Egressos

This study analyzes the factors that determine the quality of the relationship between a public institution and its graduates. This is a quantitative-descriptive study, whose data were analyzed using descriptive statistics, confirmatory factor analysis and structural equation modeling. The results show that graduates have a significantly positive perception of the quality of their relationship with their institution of origin, and that the quality of teaching services, the quality of support and administration services and the institutional image play a decisive, positive and important role directly on the quality of this relationship, while the quality of the physical environment showed no evidence of influence on this dimension.