Memetizando e midiatizando: memes como estratégia discursiva evangélica

Detalhes bibliográficos
Autor(a) principal: Regiani, Herivelton
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Manancial - Repositório Digital da UFSM
Texto Completo: http://repositorio.ufsm.br/handle/1/12522
Resumo: The work takes a communicational approach to internet memes, understanding them as devices that take place in the process of mediatization of society (BRAGA, 2006; FAUSTO NETO, 2008; VERÓN, 2014). It discusses the concept of meme (DAWKINS, 2001) and its theoretical developments, situating it in the context of media ecology (SCOLARI, 2010). It gives special attention to the discursive aspects involved in the production and appropriation of the imagery memes, which are re-signified through operations that involve frames, dislocations and re-frames (AUMONT, 1993) and that make interdiscursivities (VERÓN, 2004; MAINGUENEAU, 1998). The research examines the appropriation of internet memes in the Protestant religious field, in pages that call themselves evangelical humor. It investigates how the appropriation of this discursive mechanism of contemporary communication is articulated in the process of mediatization of religion. The main objective is to identify the discursive strategies constructed through these memes, in order to contribute to the understanding of the changes and tendencies in the religious field in its relation with the secular world from its interfaces with the media field. For this purpose, a multiple case study (YIN, 2005) is done, analyzing memes in three pages chosen from the identification of reading contracts (VERÓN, 2004; FAUSTO NETO, 2007) that hold similarities and also singularities. In an analysis of the discourses from the perspective of Verón (2004), the work also elucidates the effects of sense that are produced through memes as devices of enunciation in virtual religious environments and the interactions of the religious and mediatic fields in the environment of social networks.
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spelling Memetizando e midiatizando: memes como estratégia discursiva evangélicaMemetizando and midiatizando: memes as an evangelical discursive strategyMidiatização da religiãoMemesEstratégia discursivaMediatization of religionMemesDiscursive strategyCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOThe work takes a communicational approach to internet memes, understanding them as devices that take place in the process of mediatization of society (BRAGA, 2006; FAUSTO NETO, 2008; VERÓN, 2014). It discusses the concept of meme (DAWKINS, 2001) and its theoretical developments, situating it in the context of media ecology (SCOLARI, 2010). It gives special attention to the discursive aspects involved in the production and appropriation of the imagery memes, which are re-signified through operations that involve frames, dislocations and re-frames (AUMONT, 1993) and that make interdiscursivities (VERÓN, 2004; MAINGUENEAU, 1998). The research examines the appropriation of internet memes in the Protestant religious field, in pages that call themselves evangelical humor. It investigates how the appropriation of this discursive mechanism of contemporary communication is articulated in the process of mediatization of religion. The main objective is to identify the discursive strategies constructed through these memes, in order to contribute to the understanding of the changes and tendencies in the religious field in its relation with the secular world from its interfaces with the media field. For this purpose, a multiple case study (YIN, 2005) is done, analyzing memes in three pages chosen from the identification of reading contracts (VERÓN, 2004; FAUSTO NETO, 2007) that hold similarities and also singularities. In an analysis of the discourses from the perspective of Verón (2004), the work also elucidates the effects of sense that are produced through memes as devices of enunciation in virtual religious environments and the interactions of the religious and mediatic fields in the environment of social networks.O trabalho faz uma abordagem comunicacional dos memes de internet, compreendendo-os como dispositivos que têm lugar no processo de midiatização da sociedade (BRAGA, 2006; FAUSTO NETO, 2008; VERÓN, 2014). Dá atenção especial aos aspectos discursivos envolvidos na produção e apropriação dos memes, que são ressignificados através de operações que envolvem desenquadramentos e reenquadramentos (AUMONT, 1993) e que também acionam interdiscursividades (VERÓN, 2004; MAINGUENEAU, 1998). A pesquisa analisa a apropriação de memes de internet no campo religioso protestante, em páginas que se autodescrevem como de humor evangélico. Investiga como a apropriação deste mecanismo discursivo da comunicação contemporânea se articula no processo de midiatização da religião. O objetivo principal é identificar as estratégias discursivas construídas através desses memes, de modo a contribuir na compreensão das mudanças e tendências no campo religioso em sua relação com o mundo secular a partir de seus entrecruzamentos com o campo midiático. Empreende-se, para isso, um estudo de caso múltiplo (YIN, 2005), analisando memes em três páginas escolhidas a partir da identificação de contratos de leitura (VERÓN, 2004; FAUSTO NETO, 2007) que guardam similaridades e também singularidades. Em uma análise dos discursos a partir da perspectiva de Verón (2004), elucida-se também os efeitos de sentido que são produzidos através dos memes como dispositivos de enunciação em ambientes virtuais religiosos e as interações dos campos religioso e midiático no ambiente das redes sociais.Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e HumanasBorelli, Vivianehttp://lattes.cnpq.br/0710124685911526Dalmolin, Aline Roeshttp://lattes.cnpq.br/7869463407801702Fiegenbaum, Ricardo Zimmermannhttp://lattes.cnpq.br/0796110821809086Regiani, Herivelton2018-02-23T13:46:08Z2018-02-23T13:46:08Z2017-02-02info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://repositorio.ufsm.br/handle/1/12522porAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessreponame:Manancial - Repositório Digital da UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSM2018-02-23T13:46:08Zoai:repositorio.ufsm.br:1/12522Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufsm.br/ONGhttps://repositorio.ufsm.br/oai/requestatendimento.sib@ufsm.br||tedebc@gmail.comopendoar:2018-02-23T13:46:08Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)false
dc.title.none.fl_str_mv Memetizando e midiatizando: memes como estratégia discursiva evangélica
Memetizando and midiatizando: memes as an evangelical discursive strategy
title Memetizando e midiatizando: memes como estratégia discursiva evangélica
spellingShingle Memetizando e midiatizando: memes como estratégia discursiva evangélica
Regiani, Herivelton
Midiatização da religião
Memes
Estratégia discursiva
Mediatization of religion
Memes
Discursive strategy
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
title_short Memetizando e midiatizando: memes como estratégia discursiva evangélica
title_full Memetizando e midiatizando: memes como estratégia discursiva evangélica
title_fullStr Memetizando e midiatizando: memes como estratégia discursiva evangélica
title_full_unstemmed Memetizando e midiatizando: memes como estratégia discursiva evangélica
title_sort Memetizando e midiatizando: memes como estratégia discursiva evangélica
author Regiani, Herivelton
author_facet Regiani, Herivelton
author_role author
dc.contributor.none.fl_str_mv Borelli, Viviane
http://lattes.cnpq.br/0710124685911526
Dalmolin, Aline Roes
http://lattes.cnpq.br/7869463407801702
Fiegenbaum, Ricardo Zimmermann
http://lattes.cnpq.br/0796110821809086
dc.contributor.author.fl_str_mv Regiani, Herivelton
dc.subject.por.fl_str_mv Midiatização da religião
Memes
Estratégia discursiva
Mediatization of religion
Memes
Discursive strategy
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
topic Midiatização da religião
Memes
Estratégia discursiva
Mediatization of religion
Memes
Discursive strategy
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
description The work takes a communicational approach to internet memes, understanding them as devices that take place in the process of mediatization of society (BRAGA, 2006; FAUSTO NETO, 2008; VERÓN, 2014). It discusses the concept of meme (DAWKINS, 2001) and its theoretical developments, situating it in the context of media ecology (SCOLARI, 2010). It gives special attention to the discursive aspects involved in the production and appropriation of the imagery memes, which are re-signified through operations that involve frames, dislocations and re-frames (AUMONT, 1993) and that make interdiscursivities (VERÓN, 2004; MAINGUENEAU, 1998). The research examines the appropriation of internet memes in the Protestant religious field, in pages that call themselves evangelical humor. It investigates how the appropriation of this discursive mechanism of contemporary communication is articulated in the process of mediatization of religion. The main objective is to identify the discursive strategies constructed through these memes, in order to contribute to the understanding of the changes and tendencies in the religious field in its relation with the secular world from its interfaces with the media field. For this purpose, a multiple case study (YIN, 2005) is done, analyzing memes in three pages chosen from the identification of reading contracts (VERÓN, 2004; FAUSTO NETO, 2007) that hold similarities and also singularities. In an analysis of the discourses from the perspective of Verón (2004), the work also elucidates the effects of sense that are produced through memes as devices of enunciation in virtual religious environments and the interactions of the religious and mediatic fields in the environment of social networks.
publishDate 2017
dc.date.none.fl_str_mv 2017-02-02
2018-02-23T13:46:08Z
2018-02-23T13:46:08Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://repositorio.ufsm.br/handle/1/12522
url http://repositorio.ufsm.br/handle/1/12522
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Maria
Brasil
Comunicação
UFSM
Programa de Pós-Graduação em Comunicação
Centro de Ciências Sociais e Humanas
publisher.none.fl_str_mv Universidade Federal de Santa Maria
Brasil
Comunicação
UFSM
Programa de Pós-Graduação em Comunicação
Centro de Ciências Sociais e Humanas
dc.source.none.fl_str_mv reponame:Manancial - Repositório Digital da UFSM
instname:Universidade Federal de Santa Maria (UFSM)
instacron:UFSM
instname_str Universidade Federal de Santa Maria (UFSM)
instacron_str UFSM
institution UFSM
reponame_str Manancial - Repositório Digital da UFSM
collection Manancial - Repositório Digital da UFSM
repository.name.fl_str_mv Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)
repository.mail.fl_str_mv atendimento.sib@ufsm.br||tedebc@gmail.com
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