Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm”

Detalhes bibliográficos
Autor(a) principal: Marques, Camila da Silva
Data de Publicação: 2018
Tipo de documento: Tese
Idioma: por
Título da fonte: Manancial - Repositório Digital da UFSM
Texto Completo: http://repositorio.ufsm.br/handle/1/13248
Resumo: This thesis is a comparative study of soap opera reception with 8 upper middle, middle and popular classes women (middle low and low) residing in Santa Maria, Rio Grande do Sul. The social bias of the present research is the social class, here understood as a key mediation to comprehend the tangles between media and sociocultural contexts. The objective is to comprehend the similarities and differences in the interpretation of class and distinctive processes presented in the narrative of the soap opera A Regra do Jogo (2015/2016) - which aired at 9 p.m., considered the main hour for soap operas, at Rede Globo, a Brazilian TV channel – performed by women from different social classes. Seeking to handle with the social usages of the soap opera, mainly to its role of perception and conformation of the life style experienced in the daily life have been observed. In order to articulate a theory of social/cultural matrix and a communicative matrix, two main theoretical-analytical axes have been worked: the Bourdieu sociology (habitus, distinction, life style, capitals, body class) and the Latin-American reception studies (Map of the Communicative Mediations of the Culture of Martín-Barbero ([1998] 2003). Through a critical appropriation of the so-called nocturnal map (RONSINI, 2011, 2016), the analytical stage is divided by two scopes. To contextualize the soap opera that composes the corpus of this work, the representations of class and distinctive processes presented in A Regra do Jogo have been examined through the technicality mediation. For the reception sphere, the uses and (re)appropriation of class presented in the representations of class produced by soap operas have been comprehended into: 1) sociality, to capture the ways of being and the life style of the receptors and 2) rituality, seeking to embrace the ways of seeing and interpreting the soap opera. The epistemology of the investigation follows the Critical Studies of Reception (RONSINI, 2011), through a prolonged fieldwork with the informants. The results show that the feminine representations of A Regra do Jogo – connected to the traditional notions of motherhood and conjugal love, of women that work but does not leave the administration of the house, in addition taking body and beauty care – are interpreted by receptors of all social classes being the ones who best represent the Brazilian women. However, there are some divergences in these interpretations: while the receptors by upper and middle classes believe the poor characters are well represented by the materiality of a popular life style in the language, appearance, little clothing and gestures; the receptors of the popular classes criticize strongly the vulgar clothing, the grammatical mistakes, the promiscuous behavior and the absence of insertion of those characters in working and study environments. These data points that different interpretation of the class and gender representations produced at A Regra do Jogo engage in the processes of identification and disidentification of the informants with life style that demarcate the distinctions among the classes. All the informants disidentify themselves with the life style of the characters who are considered “vulgar”, “cheesy”, “showy” and “flamboyant”: the receptors of upper and middle classes, justly because they believe these characteristics reflect the reality of popular classes outside the TV, they do not represent them, while the popular class women do not recognize themselves in those representations and that is why they reject them. All of them identify and/or Project themselves in the feminine representations that are “elegant”, “fancy”, “workers”, “fighters”, “good mothers” and “beautiful”: mostly the characters who do not belong to the popular area.
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spelling Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm”Distinction, body class and life style: “the situations we go through, inside the soap operas there are”Recepção de telenovelaClasse socialDistinçãoEstilo de vidaSoap Opera ReceptionSocial classDistinctionLife styleCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOThis thesis is a comparative study of soap opera reception with 8 upper middle, middle and popular classes women (middle low and low) residing in Santa Maria, Rio Grande do Sul. The social bias of the present research is the social class, here understood as a key mediation to comprehend the tangles between media and sociocultural contexts. The objective is to comprehend the similarities and differences in the interpretation of class and distinctive processes presented in the narrative of the soap opera A Regra do Jogo (2015/2016) - which aired at 9 p.m., considered the main hour for soap operas, at Rede Globo, a Brazilian TV channel – performed by women from different social classes. Seeking to handle with the social usages of the soap opera, mainly to its role of perception and conformation of the life style experienced in the daily life have been observed. In order to articulate a theory of social/cultural matrix and a communicative matrix, two main theoretical-analytical axes have been worked: the Bourdieu sociology (habitus, distinction, life style, capitals, body class) and the Latin-American reception studies (Map of the Communicative Mediations of the Culture of Martín-Barbero ([1998] 2003). Through a critical appropriation of the so-called nocturnal map (RONSINI, 2011, 2016), the analytical stage is divided by two scopes. To contextualize the soap opera that composes the corpus of this work, the representations of class and distinctive processes presented in A Regra do Jogo have been examined through the technicality mediation. For the reception sphere, the uses and (re)appropriation of class presented in the representations of class produced by soap operas have been comprehended into: 1) sociality, to capture the ways of being and the life style of the receptors and 2) rituality, seeking to embrace the ways of seeing and interpreting the soap opera. The epistemology of the investigation follows the Critical Studies of Reception (RONSINI, 2011), through a prolonged fieldwork with the informants. The results show that the feminine representations of A Regra do Jogo – connected to the traditional notions of motherhood and conjugal love, of women that work but does not leave the administration of the house, in addition taking body and beauty care – are interpreted by receptors of all social classes being the ones who best represent the Brazilian women. However, there are some divergences in these interpretations: while the receptors by upper and middle classes believe the poor characters are well represented by the materiality of a popular life style in the language, appearance, little clothing and gestures; the receptors of the popular classes criticize strongly the vulgar clothing, the grammatical mistakes, the promiscuous behavior and the absence of insertion of those characters in working and study environments. These data points that different interpretation of the class and gender representations produced at A Regra do Jogo engage in the processes of identification and disidentification of the informants with life style that demarcate the distinctions among the classes. All the informants disidentify themselves with the life style of the characters who are considered “vulgar”, “cheesy”, “showy” and “flamboyant”: the receptors of upper and middle classes, justly because they believe these characteristics reflect the reality of popular classes outside the TV, they do not represent them, while the popular class women do not recognize themselves in those representations and that is why they reject them. All of them identify and/or Project themselves in the feminine representations that are “elegant”, “fancy”, “workers”, “fighters”, “good mothers” and “beautiful”: mostly the characters who do not belong to the popular area.caEsta tese é um estudo comparativo de recepção de telenovela realizado com 8 mulheres de classe média alta, média classe média e classe popular (média baixa e baixa) -, residentes em Santa Maria, Rio Grande do Sul. O viés social da presente pesquisa é a classe social, entendida como mediação chave para a compreensão dos entrelaçamentos entre mídia e contextos socioculturais. Nosso objetivo é compreender as semelhanças e as diferenças na leitura das representações de classe e processos distintivos presentes na narrativa de A Regra do Jogo (2015/2016), do horário das 21h, da Rede Globo, realizada por mulheres de diferentes classes sociais. Buscando dar conta dos usos sociais da telenovela, atentamos principalmente para seu papel na percepção e conformação do estilo de vida experimentado no cotidiano. A fim de articular uma teoria de matriz social/cultural e uma de matriz comunicativa, trabalhamos com dois eixos teórico-analíticos principais: a sociologia bourdiana (habitus, distinção, estilo de vida, capitais, corpo de classe) e os estudos de recepção latino-americanos (Mapa das Mediações Comunicativas da Cultura de Martín-Barbero ([1998] 2003). Através de uma apropriação crítica do também chamado mapa noturno (RONSINI 2011, 2016), a etapa analítica é dividida em dois âmbitos. Para contextualizar a telenovela que compõe nosso corpus, examinamos as representações de classe e processos distintivos presentes em A Regra do Jogo através da mediação da tecnicidade. Para a esfera da recepção buscamos compreender os usos e (re)apropriações das representações de classe presentes na referida telenovela através das mediações: 1) da socialidade, a fim de captar os modos de ser e o estilo de vida das receptoras e 2) da ritualidade, buscando abarcar os modos de ver e os modos de ler a telenovela. A epistemologia da nossa investigação segue os Estudos Críticos de Recepção (RONSINI, 2011), através de um trabalho de campo prolongado com nossas informantes. Nossos resultados demonstram que as representações femininas de A Regra do Jogo - ligadas às noções tradicionais de maternidade e amor conjugal, da mulher que trabalha, mas não deixa de administrar o espaço doméstico, além de se dedicar aos cuidados do corpo e da beleza - são lidas pelas receptoras de todas as classes sociais como aquelas que melhor representam as mulheres brasileiras. Há, contudo, algumas divergências nessas leituras: enquanto as receptoras das frações alta e média da classe média acreditam que as personagens pobres são bem representadas pela materialidade de um estilo de vida popular na linguagem, na aparência, nas - poucas - roupas e nos gestos; as receptoras da classe popular criticam veemente a vestimenta “vulgar”, os erros gramaticais, o comportamento promíscuo e a ausência da inserção dessas personagens em ambientes de trabalho e estudo. Esses dados apontam que as diferentes leituras das representações de classe e gênero produzidas na narrativa de A Regra do Jogo tomam parte nos processos de identificação e desidentificação das informantes com os estilos de vida que demarcam as distinções entre as classes. Todas as informantes se desidentificam com o estilo de vida das personagens consideradas “vulgares”, “bregas”, “chamativas” e “extravagantes”: as receptoras da alta e média classe média, justamente por acreditarem que essas características refletem a realidade das classes populares fora das telas, logo, não as representam, enquanto as de classe popular não se reconhecem nessas representações dominantes das mulheres pobres, e por isso, as rejeitam. Todas elas se identificam e/ou se projetam nas representações femininas que são “elegantes”, “chiques”, “trabalhadoras”, “batalhadoras”, “boas mães” e “bonitas”: majoritariamente aquelas personagens que não pertencem aos setores populares.Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e HumanasRonsini, Veneza Mayorahttp://lattes.cnpq.br/0158036614584571Leitão, Débora Krischkehttp://lattes.cnpq.br/1094970087162112Brignol, Liliane Dutrahttp://lattes.cnpq.br/5983909606938283Souza, Maria Carmen Jacob dehttp://lattes.cnpq.br/3653549249577371Grohmann, Rafael do Nascimentohttp://lattes.cnpq.br/2230678527273233Marques, Camila da Silva2018-05-24T16:12:45Z2018-05-24T16:12:45Z2018-03-28info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisapplication/pdfhttp://repositorio.ufsm.br/handle/1/13248porAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessreponame:Manancial - Repositório Digital da UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSM2022-08-10T19:30:26Zoai:repositorio.ufsm.br:1/13248Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufsm.br/ONGhttps://repositorio.ufsm.br/oai/requestatendimento.sib@ufsm.br||tedebc@gmail.comopendoar:2022-08-10T19:30:26Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)false
dc.title.none.fl_str_mv Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm”
Distinction, body class and life style: “the situations we go through, inside the soap operas there are”
title Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm”
spellingShingle Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm”
Marques, Camila da Silva
Recepção de telenovela
Classe social
Distinção
Estilo de vida
Soap Opera Reception
Social class
Distinction
Life style
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
title_short Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm”
title_full Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm”
title_fullStr Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm”
title_full_unstemmed Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm”
title_sort Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm”
author Marques, Camila da Silva
author_facet Marques, Camila da Silva
author_role author
dc.contributor.none.fl_str_mv Ronsini, Veneza Mayora
http://lattes.cnpq.br/0158036614584571
Leitão, Débora Krischke
http://lattes.cnpq.br/1094970087162112
Brignol, Liliane Dutra
http://lattes.cnpq.br/5983909606938283
Souza, Maria Carmen Jacob de
http://lattes.cnpq.br/3653549249577371
Grohmann, Rafael do Nascimento
http://lattes.cnpq.br/2230678527273233
dc.contributor.author.fl_str_mv Marques, Camila da Silva
dc.subject.por.fl_str_mv Recepção de telenovela
Classe social
Distinção
Estilo de vida
Soap Opera Reception
Social class
Distinction
Life style
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
topic Recepção de telenovela
Classe social
Distinção
Estilo de vida
Soap Opera Reception
Social class
Distinction
Life style
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
description This thesis is a comparative study of soap opera reception with 8 upper middle, middle and popular classes women (middle low and low) residing in Santa Maria, Rio Grande do Sul. The social bias of the present research is the social class, here understood as a key mediation to comprehend the tangles between media and sociocultural contexts. The objective is to comprehend the similarities and differences in the interpretation of class and distinctive processes presented in the narrative of the soap opera A Regra do Jogo (2015/2016) - which aired at 9 p.m., considered the main hour for soap operas, at Rede Globo, a Brazilian TV channel – performed by women from different social classes. Seeking to handle with the social usages of the soap opera, mainly to its role of perception and conformation of the life style experienced in the daily life have been observed. In order to articulate a theory of social/cultural matrix and a communicative matrix, two main theoretical-analytical axes have been worked: the Bourdieu sociology (habitus, distinction, life style, capitals, body class) and the Latin-American reception studies (Map of the Communicative Mediations of the Culture of Martín-Barbero ([1998] 2003). Through a critical appropriation of the so-called nocturnal map (RONSINI, 2011, 2016), the analytical stage is divided by two scopes. To contextualize the soap opera that composes the corpus of this work, the representations of class and distinctive processes presented in A Regra do Jogo have been examined through the technicality mediation. For the reception sphere, the uses and (re)appropriation of class presented in the representations of class produced by soap operas have been comprehended into: 1) sociality, to capture the ways of being and the life style of the receptors and 2) rituality, seeking to embrace the ways of seeing and interpreting the soap opera. The epistemology of the investigation follows the Critical Studies of Reception (RONSINI, 2011), through a prolonged fieldwork with the informants. The results show that the feminine representations of A Regra do Jogo – connected to the traditional notions of motherhood and conjugal love, of women that work but does not leave the administration of the house, in addition taking body and beauty care – are interpreted by receptors of all social classes being the ones who best represent the Brazilian women. However, there are some divergences in these interpretations: while the receptors by upper and middle classes believe the poor characters are well represented by the materiality of a popular life style in the language, appearance, little clothing and gestures; the receptors of the popular classes criticize strongly the vulgar clothing, the grammatical mistakes, the promiscuous behavior and the absence of insertion of those characters in working and study environments. These data points that different interpretation of the class and gender representations produced at A Regra do Jogo engage in the processes of identification and disidentification of the informants with life style that demarcate the distinctions among the classes. All the informants disidentify themselves with the life style of the characters who are considered “vulgar”, “cheesy”, “showy” and “flamboyant”: the receptors of upper and middle classes, justly because they believe these characteristics reflect the reality of popular classes outside the TV, they do not represent them, while the popular class women do not recognize themselves in those representations and that is why they reject them. All of them identify and/or Project themselves in the feminine representations that are “elegant”, “fancy”, “workers”, “fighters”, “good mothers” and “beautiful”: mostly the characters who do not belong to the popular area.
publishDate 2018
dc.date.none.fl_str_mv 2018-05-24T16:12:45Z
2018-05-24T16:12:45Z
2018-03-28
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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format doctoralThesis
status_str publishedVersion
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url http://repositorio.ufsm.br/handle/1/13248
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
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dc.publisher.none.fl_str_mv Universidade Federal de Santa Maria
Brasil
Comunicação
UFSM
Programa de Pós-Graduação em Comunicação
Centro de Ciências Sociais e Humanas
publisher.none.fl_str_mv Universidade Federal de Santa Maria
Brasil
Comunicação
UFSM
Programa de Pós-Graduação em Comunicação
Centro de Ciências Sociais e Humanas
dc.source.none.fl_str_mv reponame:Manancial - Repositório Digital da UFSM
instname:Universidade Federal de Santa Maria (UFSM)
instacron:UFSM
instname_str Universidade Federal de Santa Maria (UFSM)
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institution UFSM
reponame_str Manancial - Repositório Digital da UFSM
collection Manancial - Repositório Digital da UFSM
repository.name.fl_str_mv Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)
repository.mail.fl_str_mv atendimento.sib@ufsm.br||tedebc@gmail.com
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