As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19)

Detalhes bibliográficos
Autor(a) principal: Souza, Alessandra
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Manancial - Repositório Digital da UFSM
dARK ID: ark:/26339/0013000003j57
Texto Completo: http://repositorio.ufsm.br/handle/1/30913
Resumo: The SARS-CoV-2 (COVID-19) pandemic has affected the functioning of several marketing models in Brazil and worldwide. According to the Brazilian Institute of Geography (IBGE), of the 3.2 million companies operating in the first half of August 2020, 38.6% indicated that the pandemic significantly affected their results. One of the marketing models affected by the pandemic was the Ana Primavesi Fair, which is an organic fair that sells agroecological products. Faced with this new reality, it was asked: What were the changes that occurred in the relations between farmers and consumers of the Ana Primavesi Fair, resulting from the SARSCoV-2 (COVID-19) pandemic. It was possible to identify in the speech of farmers and consumers that there were changes in the fair, such as: change of location, concern with sanitary measures and distancing of people inside the fair. The dynamics between farmer and consumer were understood as positive, because the relations were closer between them. The differences between conventional and organic agriculture were analyzed, and the contrast between both was observed. The difficulties of farmers during the pandemic period have been identified in a variety of ways, such as the change of the market location and the fear of consumers going to the fair at the beginning of the pandemic. It was possible to understand the new relationships between farmer and consumer, because several customers knew the fair through social networks.
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spelling As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19)The transformations of the Ana Primavesi fair, in Santa Maria/RS, due to the SARS-CoV-2 pandemic (Covid-19)PandemiaAgricultoresCovid-19Agricultura orgânicaPandemicFarmersOrganic farmingCNPQ::CIENCIAS HUMANAS::GEOGRAFIAThe SARS-CoV-2 (COVID-19) pandemic has affected the functioning of several marketing models in Brazil and worldwide. According to the Brazilian Institute of Geography (IBGE), of the 3.2 million companies operating in the first half of August 2020, 38.6% indicated that the pandemic significantly affected their results. One of the marketing models affected by the pandemic was the Ana Primavesi Fair, which is an organic fair that sells agroecological products. Faced with this new reality, it was asked: What were the changes that occurred in the relations between farmers and consumers of the Ana Primavesi Fair, resulting from the SARSCoV-2 (COVID-19) pandemic. It was possible to identify in the speech of farmers and consumers that there were changes in the fair, such as: change of location, concern with sanitary measures and distancing of people inside the fair. The dynamics between farmer and consumer were understood as positive, because the relations were closer between them. The differences between conventional and organic agriculture were analyzed, and the contrast between both was observed. The difficulties of farmers during the pandemic period have been identified in a variety of ways, such as the change of the market location and the fear of consumers going to the fair at the beginning of the pandemic. It was possible to understand the new relationships between farmer and consumer, because several customers knew the fair through social networks.Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESA Pandemia da SARS-CoV-2 (COVID-19) afetou o funcionamento de vários modelos de comercialização no Brasil e no mundo. Segundo o Instituto Brasileiro de Geografia (IBGE), das 3,2 milhões de empresas em funcionamento na primeira quinzena de agosto de 2020, 38,6% indicaram que a pandemia afetou significativamente seus resultados. Um dos modelos de comercialização afetados pela pandemia foi a Feira Ana Primavesi, que é uma feira orgânica que comercializa produtos agroecológicos. Diante desta nova realidade questionou-se: Quais foram as modificações ocorridas nas relações entre agricultores e consumidores da Feira Ana Primavesi, decorrentes da pandemia da SARS-CoV-2 (COVID-19). Foi possível identificar na fala dos agricultores e consumidores que houve modificações na feira, tais como: mudança de local, preocupação com as medidas sanitárias e distanciamento de pessoas dentro dela. Compreendeu-se as dinâmicas entre agricultor e consumidor como positivas, pois as relações foram de maior aproximação entre eles. Analisou-se as diferenças de agricultura convencional e agricultura orgânica, podendo observar a contraposição entre ambas. As dificuldades dos agricultores durante o período de pandemia foram identificadas nos mais diversos motivos, tais como a troca do local da feira e o medo dos consumidores de ir a feira no começo da pandemia. Foi possível entender as novas relações entre agricultor e consumidor, pois vários clientes conheceram a feira por meio de rede sociais.Universidade Federal de Santa MariaBrasilGeografiaUFSMPrograma de Pós-Graduação em GeografiaCentro de Ciências Naturais e ExatasDavid, Cesar Dehttp://lattes.cnpq.br/2003244296217013Becker, Elsbeth Léia SpodeFontana, ClederSouza, Alessandra2023-12-20T17:26:32Z2023-12-20T17:26:32Z2023-08-30info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://repositorio.ufsm.br/handle/1/30913ark:/26339/0013000003j57porAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessreponame:Manancial - Repositório Digital da UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSM2023-12-20T17:26:32Zoai:repositorio.ufsm.br:1/30913Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufsm.br/ONGhttps://repositorio.ufsm.br/oai/requestatendimento.sib@ufsm.br||tedebc@gmail.comopendoar:2023-12-20T17:26:32Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)false
dc.title.none.fl_str_mv As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19)
The transformations of the Ana Primavesi fair, in Santa Maria/RS, due to the SARS-CoV-2 pandemic (Covid-19)
title As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19)
spellingShingle As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19)
Souza, Alessandra
Pandemia
Agricultores
Covid-19
Agricultura orgânica
Pandemic
Farmers
Organic farming
CNPQ::CIENCIAS HUMANAS::GEOGRAFIA
title_short As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19)
title_full As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19)
title_fullStr As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19)
title_full_unstemmed As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19)
title_sort As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19)
author Souza, Alessandra
author_facet Souza, Alessandra
author_role author
dc.contributor.none.fl_str_mv David, Cesar De
http://lattes.cnpq.br/2003244296217013
Becker, Elsbeth Léia Spode
Fontana, Cleder
dc.contributor.author.fl_str_mv Souza, Alessandra
dc.subject.por.fl_str_mv Pandemia
Agricultores
Covid-19
Agricultura orgânica
Pandemic
Farmers
Organic farming
CNPQ::CIENCIAS HUMANAS::GEOGRAFIA
topic Pandemia
Agricultores
Covid-19
Agricultura orgânica
Pandemic
Farmers
Organic farming
CNPQ::CIENCIAS HUMANAS::GEOGRAFIA
description The SARS-CoV-2 (COVID-19) pandemic has affected the functioning of several marketing models in Brazil and worldwide. According to the Brazilian Institute of Geography (IBGE), of the 3.2 million companies operating in the first half of August 2020, 38.6% indicated that the pandemic significantly affected their results. One of the marketing models affected by the pandemic was the Ana Primavesi Fair, which is an organic fair that sells agroecological products. Faced with this new reality, it was asked: What were the changes that occurred in the relations between farmers and consumers of the Ana Primavesi Fair, resulting from the SARSCoV-2 (COVID-19) pandemic. It was possible to identify in the speech of farmers and consumers that there were changes in the fair, such as: change of location, concern with sanitary measures and distancing of people inside the fair. The dynamics between farmer and consumer were understood as positive, because the relations were closer between them. The differences between conventional and organic agriculture were analyzed, and the contrast between both was observed. The difficulties of farmers during the pandemic period have been identified in a variety of ways, such as the change of the market location and the fear of consumers going to the fair at the beginning of the pandemic. It was possible to understand the new relationships between farmer and consumer, because several customers knew the fair through social networks.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-20T17:26:32Z
2023-12-20T17:26:32Z
2023-08-30
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://repositorio.ufsm.br/handle/1/30913
dc.identifier.dark.fl_str_mv ark:/26339/0013000003j57
url http://repositorio.ufsm.br/handle/1/30913
identifier_str_mv ark:/26339/0013000003j57
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Maria
Brasil
Geografia
UFSM
Programa de Pós-Graduação em Geografia
Centro de Ciências Naturais e Exatas
publisher.none.fl_str_mv Universidade Federal de Santa Maria
Brasil
Geografia
UFSM
Programa de Pós-Graduação em Geografia
Centro de Ciências Naturais e Exatas
dc.source.none.fl_str_mv reponame:Manancial - Repositório Digital da UFSM
instname:Universidade Federal de Santa Maria (UFSM)
instacron:UFSM
instname_str Universidade Federal de Santa Maria (UFSM)
instacron_str UFSM
institution UFSM
reponame_str Manancial - Repositório Digital da UFSM
collection Manancial - Repositório Digital da UFSM
repository.name.fl_str_mv Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)
repository.mail.fl_str_mv atendimento.sib@ufsm.br||tedebc@gmail.com
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