As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19)
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Manancial - Repositório Digital da UFSM |
dARK ID: | ark:/26339/0013000003j57 |
Texto Completo: | http://repositorio.ufsm.br/handle/1/30913 |
Resumo: | The SARS-CoV-2 (COVID-19) pandemic has affected the functioning of several marketing models in Brazil and worldwide. According to the Brazilian Institute of Geography (IBGE), of the 3.2 million companies operating in the first half of August 2020, 38.6% indicated that the pandemic significantly affected their results. One of the marketing models affected by the pandemic was the Ana Primavesi Fair, which is an organic fair that sells agroecological products. Faced with this new reality, it was asked: What were the changes that occurred in the relations between farmers and consumers of the Ana Primavesi Fair, resulting from the SARSCoV-2 (COVID-19) pandemic. It was possible to identify in the speech of farmers and consumers that there were changes in the fair, such as: change of location, concern with sanitary measures and distancing of people inside the fair. The dynamics between farmer and consumer were understood as positive, because the relations were closer between them. The differences between conventional and organic agriculture were analyzed, and the contrast between both was observed. The difficulties of farmers during the pandemic period have been identified in a variety of ways, such as the change of the market location and the fear of consumers going to the fair at the beginning of the pandemic. It was possible to understand the new relationships between farmer and consumer, because several customers knew the fair through social networks. |
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As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19)The transformations of the Ana Primavesi fair, in Santa Maria/RS, due to the SARS-CoV-2 pandemic (Covid-19)PandemiaAgricultoresCovid-19Agricultura orgânicaPandemicFarmersOrganic farmingCNPQ::CIENCIAS HUMANAS::GEOGRAFIAThe SARS-CoV-2 (COVID-19) pandemic has affected the functioning of several marketing models in Brazil and worldwide. According to the Brazilian Institute of Geography (IBGE), of the 3.2 million companies operating in the first half of August 2020, 38.6% indicated that the pandemic significantly affected their results. One of the marketing models affected by the pandemic was the Ana Primavesi Fair, which is an organic fair that sells agroecological products. Faced with this new reality, it was asked: What were the changes that occurred in the relations between farmers and consumers of the Ana Primavesi Fair, resulting from the SARSCoV-2 (COVID-19) pandemic. It was possible to identify in the speech of farmers and consumers that there were changes in the fair, such as: change of location, concern with sanitary measures and distancing of people inside the fair. The dynamics between farmer and consumer were understood as positive, because the relations were closer between them. The differences between conventional and organic agriculture were analyzed, and the contrast between both was observed. The difficulties of farmers during the pandemic period have been identified in a variety of ways, such as the change of the market location and the fear of consumers going to the fair at the beginning of the pandemic. It was possible to understand the new relationships between farmer and consumer, because several customers knew the fair through social networks.Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESA Pandemia da SARS-CoV-2 (COVID-19) afetou o funcionamento de vários modelos de comercialização no Brasil e no mundo. Segundo o Instituto Brasileiro de Geografia (IBGE), das 3,2 milhões de empresas em funcionamento na primeira quinzena de agosto de 2020, 38,6% indicaram que a pandemia afetou significativamente seus resultados. Um dos modelos de comercialização afetados pela pandemia foi a Feira Ana Primavesi, que é uma feira orgânica que comercializa produtos agroecológicos. Diante desta nova realidade questionou-se: Quais foram as modificações ocorridas nas relações entre agricultores e consumidores da Feira Ana Primavesi, decorrentes da pandemia da SARS-CoV-2 (COVID-19). Foi possível identificar na fala dos agricultores e consumidores que houve modificações na feira, tais como: mudança de local, preocupação com as medidas sanitárias e distanciamento de pessoas dentro dela. Compreendeu-se as dinâmicas entre agricultor e consumidor como positivas, pois as relações foram de maior aproximação entre eles. Analisou-se as diferenças de agricultura convencional e agricultura orgânica, podendo observar a contraposição entre ambas. As dificuldades dos agricultores durante o período de pandemia foram identificadas nos mais diversos motivos, tais como a troca do local da feira e o medo dos consumidores de ir a feira no começo da pandemia. Foi possível entender as novas relações entre agricultor e consumidor, pois vários clientes conheceram a feira por meio de rede sociais.Universidade Federal de Santa MariaBrasilGeografiaUFSMPrograma de Pós-Graduação em GeografiaCentro de Ciências Naturais e ExatasDavid, Cesar Dehttp://lattes.cnpq.br/2003244296217013Becker, Elsbeth Léia SpodeFontana, ClederSouza, Alessandra2023-12-20T17:26:32Z2023-12-20T17:26:32Z2023-08-30info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://repositorio.ufsm.br/handle/1/30913ark:/26339/0013000003j57porAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessreponame:Manancial - Repositório Digital da UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSM2023-12-20T17:26:32Zoai:repositorio.ufsm.br:1/30913Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufsm.br/ONGhttps://repositorio.ufsm.br/oai/requestatendimento.sib@ufsm.br||tedebc@gmail.comopendoar:2023-12-20T17:26:32Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)false |
dc.title.none.fl_str_mv |
As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19) The transformations of the Ana Primavesi fair, in Santa Maria/RS, due to the SARS-CoV-2 pandemic (Covid-19) |
title |
As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19) |
spellingShingle |
As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19) Souza, Alessandra Pandemia Agricultores Covid-19 Agricultura orgânica Pandemic Farmers Organic farming CNPQ::CIENCIAS HUMANAS::GEOGRAFIA |
title_short |
As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19) |
title_full |
As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19) |
title_fullStr |
As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19) |
title_full_unstemmed |
As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19) |
title_sort |
As transformações da feira Ana Primavesi, em Santa Maria/RS, em decorrência da pandemia do SARS-CoV-2 (Covid-19) |
author |
Souza, Alessandra |
author_facet |
Souza, Alessandra |
author_role |
author |
dc.contributor.none.fl_str_mv |
David, Cesar De http://lattes.cnpq.br/2003244296217013 Becker, Elsbeth Léia Spode Fontana, Cleder |
dc.contributor.author.fl_str_mv |
Souza, Alessandra |
dc.subject.por.fl_str_mv |
Pandemia Agricultores Covid-19 Agricultura orgânica Pandemic Farmers Organic farming CNPQ::CIENCIAS HUMANAS::GEOGRAFIA |
topic |
Pandemia Agricultores Covid-19 Agricultura orgânica Pandemic Farmers Organic farming CNPQ::CIENCIAS HUMANAS::GEOGRAFIA |
description |
The SARS-CoV-2 (COVID-19) pandemic has affected the functioning of several marketing models in Brazil and worldwide. According to the Brazilian Institute of Geography (IBGE), of the 3.2 million companies operating in the first half of August 2020, 38.6% indicated that the pandemic significantly affected their results. One of the marketing models affected by the pandemic was the Ana Primavesi Fair, which is an organic fair that sells agroecological products. Faced with this new reality, it was asked: What were the changes that occurred in the relations between farmers and consumers of the Ana Primavesi Fair, resulting from the SARSCoV-2 (COVID-19) pandemic. It was possible to identify in the speech of farmers and consumers that there were changes in the fair, such as: change of location, concern with sanitary measures and distancing of people inside the fair. The dynamics between farmer and consumer were understood as positive, because the relations were closer between them. The differences between conventional and organic agriculture were analyzed, and the contrast between both was observed. The difficulties of farmers during the pandemic period have been identified in a variety of ways, such as the change of the market location and the fear of consumers going to the fair at the beginning of the pandemic. It was possible to understand the new relationships between farmer and consumer, because several customers knew the fair through social networks. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-12-20T17:26:32Z 2023-12-20T17:26:32Z 2023-08-30 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://repositorio.ufsm.br/handle/1/30913 |
dc.identifier.dark.fl_str_mv |
ark:/26339/0013000003j57 |
url |
http://repositorio.ufsm.br/handle/1/30913 |
identifier_str_mv |
ark:/26339/0013000003j57 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Maria Brasil Geografia UFSM Programa de Pós-Graduação em Geografia Centro de Ciências Naturais e Exatas |
publisher.none.fl_str_mv |
Universidade Federal de Santa Maria Brasil Geografia UFSM Programa de Pós-Graduação em Geografia Centro de Ciências Naturais e Exatas |
dc.source.none.fl_str_mv |
reponame:Manancial - Repositório Digital da UFSM instname:Universidade Federal de Santa Maria (UFSM) instacron:UFSM |
instname_str |
Universidade Federal de Santa Maria (UFSM) |
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UFSM |
institution |
UFSM |
reponame_str |
Manancial - Repositório Digital da UFSM |
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Manancial - Repositório Digital da UFSM |
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Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM) |
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atendimento.sib@ufsm.br||tedebc@gmail.com |
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