Muito além da dancinha: as apropriações do Tiktok para o compartilhamento da leitura
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Manancial - Repositório Digital da UFSM |
Texto Completo: | http://repositorio.ufsm.br/handle/1/30479 |
Resumo: | The currently research embrace the strategies of Sharing Reading on Internet, through na exploratory maping of TikTok. The Netnography metodology by Hine (2015) and Kozinets (2014), was used to comprehend de working of the plataforma and the estruture of Booktoker’s community. Taking in to consideration that technologies has been providing new ways of build personal relationships as well as changes in what is understood as a reader and in the practices related to literature. The general objective of this research is to explore the circulation of literary content and sociability in the Booktok community. The specific objectives are: a) To map the TikTok social network in order to understand the configuration of the Booktok community. b) To analyze the main content circulating in the literary profiles on TikTok; c) To understand the role of the appropriation of social networks as a way of participating, involving and sparking debates about literature in the online environment and the impact of disseminating literary diversity, as well as reflecting constructions of meanings about reading through the rationalities of consumption. Finally, by means of this work, reflect about the simbolic contructions trough consumption rationalities In order to provide a theoretical basis for the discussions on the theme proposed for the work, authors were chosen who could dialog between different strands such as: Internet, Convergence Culture, Shared Reading, Consumption and Readers. These include researchers such as Canclini (1997, 1992, 2008, 2014, 2017, 2021), Chartier (2011), Thompson (2021), among others. Among the results obtained are the presence of a community guided by its consumer relations, highlighting the devout participants, who develop content aimed at broadening debates and knowledge related to literary consumption, using trends, reviews, memes, etc. The categories developed to analyze and respond to the proposed objectives emphasized the content circulated in the community to promote debates focused on racial issues, gender, etc., and the symbolic aspects shared among its booktok members, indicating a strong emphasis on sociopolitical and symbolic aesthetic consumption rationalities |
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Muito além da dancinha: as apropriações do Tiktok para o compartilhamento da leituraFar beyond dancing: Tiktok’s appropriations for sharing readingBooktokerTiktokShared readingCommunitiesLeitura compartilhadaComunidadesCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOThe currently research embrace the strategies of Sharing Reading on Internet, through na exploratory maping of TikTok. The Netnography metodology by Hine (2015) and Kozinets (2014), was used to comprehend de working of the plataforma and the estruture of Booktoker’s community. Taking in to consideration that technologies has been providing new ways of build personal relationships as well as changes in what is understood as a reader and in the practices related to literature. The general objective of this research is to explore the circulation of literary content and sociability in the Booktok community. The specific objectives are: a) To map the TikTok social network in order to understand the configuration of the Booktok community. b) To analyze the main content circulating in the literary profiles on TikTok; c) To understand the role of the appropriation of social networks as a way of participating, involving and sparking debates about literature in the online environment and the impact of disseminating literary diversity, as well as reflecting constructions of meanings about reading through the rationalities of consumption. Finally, by means of this work, reflect about the simbolic contructions trough consumption rationalities In order to provide a theoretical basis for the discussions on the theme proposed for the work, authors were chosen who could dialog between different strands such as: Internet, Convergence Culture, Shared Reading, Consumption and Readers. These include researchers such as Canclini (1997, 1992, 2008, 2014, 2017, 2021), Chartier (2011), Thompson (2021), among others. Among the results obtained are the presence of a community guided by its consumer relations, highlighting the devout participants, who develop content aimed at broadening debates and knowledge related to literary consumption, using trends, reviews, memes, etc. The categories developed to analyze and respond to the proposed objectives emphasized the content circulated in the community to promote debates focused on racial issues, gender, etc., and the symbolic aspects shared among its booktok members, indicating a strong emphasis on sociopolitical and symbolic aesthetic consumption rationalitiesCoordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESO presente trabalho aborda os processos que abrangem as leituras compartilhadas na internet por meio de um mapeamento exploratório da rede social TikTok. Utilizou-se a metodologia de netnografia de Hine (2015) e Kozinets (2014) para observar o funcionamento da plataforma e a construção da comunidade booktoker, levando em conta que a tecnologia tem proporcionado novas formas de relações sociais assim como mudanças no que se entende por leitor e nas práticas relacionadas à literatura. O objetivo geral é explorar a circulação dos conteúdos literários e a sociabilidade na comunidade booktok. Como os objetivos específicos temos: a) Realizar um mapeamento da rede social TikTok para compreender a configuração da comunidade do Booktok. b) Analisar os principais conteúdos circulantes nos perfis literários no TikTok; c) Compreender o papel da apropriação das redes sociais como forma de participar, envolver e suscitar debates sobre literatura no meio online e no impacto da divulgação da diversidade literária, assim como refletir construções dos sentidos sobre a leitura através das racionalidades do consumo. Por meio do aporte teórico, a fim de embasar as discussões acerca da temática proposta para o trabalho, foram escolhidos autores que pudessem dialogar entre diferentes vertentes como: Internet, Cultura de Convergência, Leitura Compartilhada, Consumo e Leitores. Perpassando por pesquisadores como Canclini (1997, 1992, 2008, 2014,2017, 2021), Chartier (2011), Thompson (2021), entre outros. Em meio aos resultados obtidos, está a presença de uma comunidade orientada por suas relações de consumo, dando destaque aos participantes devotos, que desenvolvem conteúdos voltados à ampliar debates e conhecimentos relacionados ao consumo literário, utilizando de trends, resenhas, memes, etc. As categorias desenvolvidas para analisar e responder aos objetivos propostos, trouxeram ênfase para os conteúdos circulados na comunidade promoverem debates sobre questões raciais, de gênero, etc, e os aspectos simbólicos compartilhados entre seus membros do booktok, indicando um forte destaque para racionalidades de consumo sociopolítica e simbólico estética.Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e HumanasDepexe, Sandra Dalculhttp://lattes.cnpq.br/7400360496252297Stevens, LeandroGonçalves, Márcio SouzaFreitas, Marina Judiele dos Santos2023-11-10T15:42:20Z2023-11-10T15:42:20Z2023-09-28info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://repositorio.ufsm.br/handle/1/30479porAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessreponame:Manancial - Repositório Digital da UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSM2023-11-10T15:42:20Zoai:repositorio.ufsm.br:1/30479Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufsm.br/ONGhttps://repositorio.ufsm.br/oai/requestatendimento.sib@ufsm.br||tedebc@gmail.comopendoar:2023-11-10T15:42:20Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)false |
dc.title.none.fl_str_mv |
Muito além da dancinha: as apropriações do Tiktok para o compartilhamento da leitura Far beyond dancing: Tiktok’s appropriations for sharing reading |
title |
Muito além da dancinha: as apropriações do Tiktok para o compartilhamento da leitura |
spellingShingle |
Muito além da dancinha: as apropriações do Tiktok para o compartilhamento da leitura Freitas, Marina Judiele dos Santos Booktoker Tiktok Shared reading Communities Leitura compartilhada Comunidades CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Muito além da dancinha: as apropriações do Tiktok para o compartilhamento da leitura |
title_full |
Muito além da dancinha: as apropriações do Tiktok para o compartilhamento da leitura |
title_fullStr |
Muito além da dancinha: as apropriações do Tiktok para o compartilhamento da leitura |
title_full_unstemmed |
Muito além da dancinha: as apropriações do Tiktok para o compartilhamento da leitura |
title_sort |
Muito além da dancinha: as apropriações do Tiktok para o compartilhamento da leitura |
author |
Freitas, Marina Judiele dos Santos |
author_facet |
Freitas, Marina Judiele dos Santos |
author_role |
author |
dc.contributor.none.fl_str_mv |
Depexe, Sandra Dalcul http://lattes.cnpq.br/7400360496252297 Stevens, Leandro Gonçalves, Márcio Souza |
dc.contributor.author.fl_str_mv |
Freitas, Marina Judiele dos Santos |
dc.subject.por.fl_str_mv |
Booktoker Tiktok Shared reading Communities Leitura compartilhada Comunidades CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
topic |
Booktoker Tiktok Shared reading Communities Leitura compartilhada Comunidades CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
The currently research embrace the strategies of Sharing Reading on Internet, through na exploratory maping of TikTok. The Netnography metodology by Hine (2015) and Kozinets (2014), was used to comprehend de working of the plataforma and the estruture of Booktoker’s community. Taking in to consideration that technologies has been providing new ways of build personal relationships as well as changes in what is understood as a reader and in the practices related to literature. The general objective of this research is to explore the circulation of literary content and sociability in the Booktok community. The specific objectives are: a) To map the TikTok social network in order to understand the configuration of the Booktok community. b) To analyze the main content circulating in the literary profiles on TikTok; c) To understand the role of the appropriation of social networks as a way of participating, involving and sparking debates about literature in the online environment and the impact of disseminating literary diversity, as well as reflecting constructions of meanings about reading through the rationalities of consumption. Finally, by means of this work, reflect about the simbolic contructions trough consumption rationalities In order to provide a theoretical basis for the discussions on the theme proposed for the work, authors were chosen who could dialog between different strands such as: Internet, Convergence Culture, Shared Reading, Consumption and Readers. These include researchers such as Canclini (1997, 1992, 2008, 2014, 2017, 2021), Chartier (2011), Thompson (2021), among others. Among the results obtained are the presence of a community guided by its consumer relations, highlighting the devout participants, who develop content aimed at broadening debates and knowledge related to literary consumption, using trends, reviews, memes, etc. The categories developed to analyze and respond to the proposed objectives emphasized the content circulated in the community to promote debates focused on racial issues, gender, etc., and the symbolic aspects shared among its booktok members, indicating a strong emphasis on sociopolitical and symbolic aesthetic consumption rationalities |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-11-10T15:42:20Z 2023-11-10T15:42:20Z 2023-09-28 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
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http://repositorio.ufsm.br/handle/1/30479 |
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http://repositorio.ufsm.br/handle/1/30479 |
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Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
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Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ |
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openAccess |
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application/pdf |
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Universidade Federal de Santa Maria Brasil Comunicação UFSM Programa de Pós-Graduação em Comunicação Centro de Ciências Sociais e Humanas |
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Universidade Federal de Santa Maria Brasil Comunicação UFSM Programa de Pós-Graduação em Comunicação Centro de Ciências Sociais e Humanas |
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reponame:Manancial - Repositório Digital da UFSM instname:Universidade Federal de Santa Maria (UFSM) instacron:UFSM |
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Universidade Federal de Santa Maria (UFSM) |
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UFSM |
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Manancial - Repositório Digital da UFSM |
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Manancial - Repositório Digital da UFSM |
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Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM) |
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atendimento.sib@ufsm.br||tedebc@gmail.com |
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