Estudo sobre a reformulação de landing pages e o impacto sobre o marketing digital
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2023 |
| Tipo de documento: | Dissertação |
| Idioma: | por |
| Título da fonte: | Repositório Institucional da UNIFESP |
| Texto Completo: | https://repositorio.unifesp.br/11600/67991 |
Resumo: | O comércio eletrônico vem crescendo no Brasil nos últimos anos, mas em 2020, com a crise de saúde e as pessoas restritas em suas residências, as compras online cresceram vertiginosamente de forma que melhorar o desempenho dos comércios eletrônicos se tornou uma necessidade urgente. Este trabalho se propõe a analisar as páginas de um comércio eletrônico brasileiro de produtos gráficos personalizados e, baseando-se em elementos encontrados na literatura, hipóteses geradas a partir das análises iniciais e benchmark, propor melhorias nas páginas do e-commerce. As alterações nas landing pages, melhoraram a experiência de compras dos usuários e aumentaram as vendas. Pode-se observar o processo de inovação de uma pequena empresa e tecer comentários comparando com os processos encontrados na literatura. Para corroborar as alterações, foram realizados testes e a coleta de dados sobre as novas páginas para a comprovação de que as alterações implementadas foram positivas. |
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Bonelli, Ana Carolina Bonani [UNIFESP]http://lattes.cnpq.br/3015332884656565http://lattes.cnpq.br/4495269939725770Almeida, Jurandy Gomes JuniorSão José dos Campos, SP2023-06-19T17:45:38Z2023-06-19T17:45:38Z2023-02-28https://repositorio.unifesp.br/11600/67991O comércio eletrônico vem crescendo no Brasil nos últimos anos, mas em 2020, com a crise de saúde e as pessoas restritas em suas residências, as compras online cresceram vertiginosamente de forma que melhorar o desempenho dos comércios eletrônicos se tornou uma necessidade urgente. Este trabalho se propõe a analisar as páginas de um comércio eletrônico brasileiro de produtos gráficos personalizados e, baseando-se em elementos encontrados na literatura, hipóteses geradas a partir das análises iniciais e benchmark, propor melhorias nas páginas do e-commerce. As alterações nas landing pages, melhoraram a experiência de compras dos usuários e aumentaram as vendas. Pode-se observar o processo de inovação de uma pequena empresa e tecer comentários comparando com os processos encontrados na literatura. Para corroborar as alterações, foram realizados testes e a coleta de dados sobre as novas páginas para a comprovação de que as alterações implementadas foram positivas.E-commerce has been growing in Brazil, but in 2020, with the health crisis and people restricted in their homes, online shopping has grown dramatically so that improving the performance of ecommerce has become an urgent need. This work proposes to analyze the pages of a Brazilian e-commerce of personalized graphic products and, based on elements found in the literature, hypotheses generated from the initial analyzes and benchmark, propose improvements in the ecommerce pages. Changes on landing pages improved users' shopping experience and increased sales. Furthermore, can observe the innovation process of a small company and make comments comparing it with the processes found in the literature. To corroborate the changes, tests were carried out and data was collected on the new pages to prove that the changes adopted were positiveNão recebi financiamento72 f.porUniversidade Federal de São PauloComércio eletrônicoLanding pageOtimizaçãoEstudo sobre a reformulação de landing pages e o impacto sobre o marketing digitalinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UNIFESPinstname:Universidade Federal de São Paulo (UNIFESP)instacron:UNIFESPInstituto de Ciência e Tecnologia (ICT)Mestrado Profissional Interdisciplinar em Inovação TecnológicaLICENSElicense.txtlicense.txttext/plain; charset=utf-85831${dspace.ui.url}/bitstream/11600/67991/4/license.txtda5f45815ec216e09be4fa43d31cc960MD54open accessTEXTPPGIT - texto defesa (1).pdf.txtPPGIT - texto defesa (1).pdf.txtExtracted 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| dc.title.pt_BR.fl_str_mv |
Estudo sobre a reformulação de landing pages e o impacto sobre o marketing digital |
| title |
Estudo sobre a reformulação de landing pages e o impacto sobre o marketing digital |
| spellingShingle |
Estudo sobre a reformulação de landing pages e o impacto sobre o marketing digital Bonelli, Ana Carolina Bonani [UNIFESP] Comércio eletrônico Landing page Otimização |
| title_short |
Estudo sobre a reformulação de landing pages e o impacto sobre o marketing digital |
| title_full |
Estudo sobre a reformulação de landing pages e o impacto sobre o marketing digital |
| title_fullStr |
Estudo sobre a reformulação de landing pages e o impacto sobre o marketing digital |
| title_full_unstemmed |
Estudo sobre a reformulação de landing pages e o impacto sobre o marketing digital |
| title_sort |
Estudo sobre a reformulação de landing pages e o impacto sobre o marketing digital |
| author |
Bonelli, Ana Carolina Bonani [UNIFESP] |
| author_facet |
Bonelli, Ana Carolina Bonani [UNIFESP] |
| author_role |
author |
| dc.contributor.authorLattes.pt_BR.fl_str_mv |
http://lattes.cnpq.br/3015332884656565 |
| dc.contributor.advisorLattes.pt_BR.fl_str_mv |
http://lattes.cnpq.br/4495269939725770 |
| dc.contributor.author.fl_str_mv |
Bonelli, Ana Carolina Bonani [UNIFESP] |
| dc.contributor.advisor1.fl_str_mv |
Almeida, Jurandy Gomes Junior |
| contributor_str_mv |
Almeida, Jurandy Gomes Junior |
| dc.subject.por.fl_str_mv |
Comércio eletrônico Landing page Otimização |
| topic |
Comércio eletrônico Landing page Otimização |
| description |
O comércio eletrônico vem crescendo no Brasil nos últimos anos, mas em 2020, com a crise de saúde e as pessoas restritas em suas residências, as compras online cresceram vertiginosamente de forma que melhorar o desempenho dos comércios eletrônicos se tornou uma necessidade urgente. Este trabalho se propõe a analisar as páginas de um comércio eletrônico brasileiro de produtos gráficos personalizados e, baseando-se em elementos encontrados na literatura, hipóteses geradas a partir das análises iniciais e benchmark, propor melhorias nas páginas do e-commerce. As alterações nas landing pages, melhoraram a experiência de compras dos usuários e aumentaram as vendas. Pode-se observar o processo de inovação de uma pequena empresa e tecer comentários comparando com os processos encontrados na literatura. Para corroborar as alterações, foram realizados testes e a coleta de dados sobre as novas páginas para a comprovação de que as alterações implementadas foram positivas. |
| publishDate |
2023 |
| dc.date.accessioned.fl_str_mv |
2023-06-19T17:45:38Z |
| dc.date.available.fl_str_mv |
2023-06-19T17:45:38Z |
| dc.date.issued.fl_str_mv |
2023-02-28 |
| dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
| dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
| format |
masterThesis |
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publishedVersion |
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https://repositorio.unifesp.br/11600/67991 |
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https://repositorio.unifesp.br/11600/67991 |
| dc.language.iso.fl_str_mv |
por |
| language |
por |
| dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
| eu_rights_str_mv |
openAccess |
| dc.format.none.fl_str_mv |
72 f. |
| dc.coverage.spatial.pt_BR.fl_str_mv |
São José dos Campos, SP |
| dc.publisher.none.fl_str_mv |
Universidade Federal de São Paulo |
| publisher.none.fl_str_mv |
Universidade Federal de São Paulo |
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reponame:Repositório Institucional da UNIFESP instname:Universidade Federal de São Paulo (UNIFESP) instacron:UNIFESP |
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Universidade Federal de São Paulo (UNIFESP) |
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UNIFESP |
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UNIFESP |
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Repositório Institucional da UNIFESP |
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Repositório Institucional da UNIFESP |
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