When evidence is not enough: a case study on alcohol marketing legislation in Brazil
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UNIFESP |
Texto Completo: | https://repositorio.unifesp.br/handle/11600/56346 http://dx.doi.org/10.1111/add.13441 |
Resumo: | Aims This case study identifies the influence and mechanisms that the alcohol industry in Brazil has been able to bring to bear to maintain self-regulation in the marketing of beer and many wines set against a trend of increasing alcohol consumption in Brazil, particularly among young people and women. It identifies the forms of power and strategies used by the alcohol industry in Brazil that may be useful for other countries to consider in seeking to move from self-regulation to state regulation of alcohol marketing. Method A review was conducted of recent legal documents and court cases, as well as the activities of alcoholic beverage industries. Results Because of an exemption, Brazilian law had established that both beer and many wines are not alcoholic beverages for marketing purposes. These beverages are subjected to industry self-regulation codes. Research shows that beer and wine marketing often violates industry codes, with little or no enforcement of penalties for non-compliance. Attempts to include beer and wine in the legal definition of alcohol have been opposed by the alcohol industry, and the courts have delegated responsibility to the legislature. The recent legal activities surrounding alcohol sales during the 2014 World Cup games in Brazil provide evidence of the alcohol industry's influence on the legislative process. Conclusion The alcohol industry in Brazil plays a significant role in the formulation of public policies on alcohol, especially regarding the regulation of marketing. This power is exercised by strong lobbying of government officials responsible for public policies. |
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Vendrame, Alan [UNIFESP]2020-07-31T12:46:46Z2020-07-31T12:46:46Z2017Addiction. Hoboken, v. 112, p. 81-85, 2017.0965-2140https://repositorio.unifesp.br/handle/11600/56346http://dx.doi.org/10.1111/add.1344110.1111/add.13441WOS:000393953000009Aims This case study identifies the influence and mechanisms that the alcohol industry in Brazil has been able to bring to bear to maintain self-regulation in the marketing of beer and many wines set against a trend of increasing alcohol consumption in Brazil, particularly among young people and women. It identifies the forms of power and strategies used by the alcohol industry in Brazil that may be useful for other countries to consider in seeking to move from self-regulation to state regulation of alcohol marketing. Method A review was conducted of recent legal documents and court cases, as well as the activities of alcoholic beverage industries. Results Because of an exemption, Brazilian law had established that both beer and many wines are not alcoholic beverages for marketing purposes. These beverages are subjected to industry self-regulation codes. Research shows that beer and wine marketing often violates industry codes, with little or no enforcement of penalties for non-compliance. Attempts to include beer and wine in the legal definition of alcohol have been opposed by the alcohol industry, and the courts have delegated responsibility to the legislature. The recent legal activities surrounding alcohol sales during the 2014 World Cup games in Brazil provide evidence of the alcohol industry's influence on the legislative process. Conclusion The alcohol industry in Brazil plays a significant role in the formulation of public policies on alcohol, especially regarding the regulation of marketing. This power is exercised by strong lobbying of government officials responsible for public policies.Alcohol Research UKInstitute of Alcohol StudiesUniv Fed Sao Paulo, Dept Psychiat, Sao Paulo, BrazilUniversidade Federal de São Paulo (UNIFESP), Department of Psychiatry, Rua Borges Lagoa, 570, 1° andar, Vila Clementino, São Paulo, SP 04038‐000, Brazil.Web of Science81-85engWileyAddictionAdolescentalcoholalcohol marketingalcohol usepublic health lawself-regulationWhen evidence is not enough: a case study on alcohol marketing legislation in Brazilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleHoboken112info:eu-repo/semantics/openAccessreponame:Repositório Institucional da UNIFESPinstname:Universidade Federal de São Paulo (UNIFESP)instacron:UNIFESP11600/563462021-10-05 11:36:31.382metadata only accessoai:repositorio.unifesp.br:11600/56346Repositório InstitucionalPUBhttp://www.repositorio.unifesp.br/oai/requestopendoar:34652023-05-25T12:23:25.149718Repositório Institucional da UNIFESP - Universidade Federal de São Paulo (UNIFESP)false |
dc.title.en.fl_str_mv |
When evidence is not enough: a case study on alcohol marketing legislation in Brazil |
title |
When evidence is not enough: a case study on alcohol marketing legislation in Brazil |
spellingShingle |
When evidence is not enough: a case study on alcohol marketing legislation in Brazil Vendrame, Alan [UNIFESP] Adolescent alcohol alcohol marketing alcohol use public health law self-regulation |
title_short |
When evidence is not enough: a case study on alcohol marketing legislation in Brazil |
title_full |
When evidence is not enough: a case study on alcohol marketing legislation in Brazil |
title_fullStr |
When evidence is not enough: a case study on alcohol marketing legislation in Brazil |
title_full_unstemmed |
When evidence is not enough: a case study on alcohol marketing legislation in Brazil |
title_sort |
When evidence is not enough: a case study on alcohol marketing legislation in Brazil |
author |
Vendrame, Alan [UNIFESP] |
author_facet |
Vendrame, Alan [UNIFESP] |
author_role |
author |
dc.contributor.author.fl_str_mv |
Vendrame, Alan [UNIFESP] |
dc.subject.eng.fl_str_mv |
Adolescent alcohol alcohol marketing alcohol use public health law self-regulation |
topic |
Adolescent alcohol alcohol marketing alcohol use public health law self-regulation |
description |
Aims This case study identifies the influence and mechanisms that the alcohol industry in Brazil has been able to bring to bear to maintain self-regulation in the marketing of beer and many wines set against a trend of increasing alcohol consumption in Brazil, particularly among young people and women. It identifies the forms of power and strategies used by the alcohol industry in Brazil that may be useful for other countries to consider in seeking to move from self-regulation to state regulation of alcohol marketing. Method A review was conducted of recent legal documents and court cases, as well as the activities of alcoholic beverage industries. Results Because of an exemption, Brazilian law had established that both beer and many wines are not alcoholic beverages for marketing purposes. These beverages are subjected to industry self-regulation codes. Research shows that beer and wine marketing often violates industry codes, with little or no enforcement of penalties for non-compliance. Attempts to include beer and wine in the legal definition of alcohol have been opposed by the alcohol industry, and the courts have delegated responsibility to the legislature. The recent legal activities surrounding alcohol sales during the 2014 World Cup games in Brazil provide evidence of the alcohol industry's influence on the legislative process. Conclusion The alcohol industry in Brazil plays a significant role in the formulation of public policies on alcohol, especially regarding the regulation of marketing. This power is exercised by strong lobbying of government officials responsible for public policies. |
publishDate |
2017 |
dc.date.issued.fl_str_mv |
2017 |
dc.date.accessioned.fl_str_mv |
2020-07-31T12:46:46Z |
dc.date.available.fl_str_mv |
2020-07-31T12:46:46Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Addiction. Hoboken, v. 112, p. 81-85, 2017. |
dc.identifier.uri.fl_str_mv |
https://repositorio.unifesp.br/handle/11600/56346 http://dx.doi.org/10.1111/add.13441 |
dc.identifier.issn.none.fl_str_mv |
0965-2140 |
dc.identifier.doi.none.fl_str_mv |
10.1111/add.13441 |
dc.identifier.wos.none.fl_str_mv |
WOS:000393953000009 |
identifier_str_mv |
Addiction. Hoboken, v. 112, p. 81-85, 2017. 0965-2140 10.1111/add.13441 WOS:000393953000009 |
url |
https://repositorio.unifesp.br/handle/11600/56346 http://dx.doi.org/10.1111/add.13441 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.ispartof.none.fl_str_mv |
Addiction |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
81-85 |
dc.coverage.none.fl_str_mv |
Hoboken |
dc.publisher.none.fl_str_mv |
Wiley |
publisher.none.fl_str_mv |
Wiley |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional da UNIFESP instname:Universidade Federal de São Paulo (UNIFESP) instacron:UNIFESP |
instname_str |
Universidade Federal de São Paulo (UNIFESP) |
instacron_str |
UNIFESP |
institution |
UNIFESP |
reponame_str |
Repositório Institucional da UNIFESP |
collection |
Repositório Institucional da UNIFESP |
repository.name.fl_str_mv |
Repositório Institucional da UNIFESP - Universidade Federal de São Paulo (UNIFESP) |
repository.mail.fl_str_mv |
|
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1783460284711567360 |