Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament

Detalhes bibliográficos
Autor(a) principal: Noel, Jonathan K.
Data de Publicação: 2017
Outros Autores: Babor, Thomas F., Robaina, Katherine, Feulner, Melissa, Vendrame, Alan [UNIFESP], Monteiro, Maristela
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UNIFESP
Texto Completo: https://repositorio.unifesp.br/handle/11600/56344
http://dx.doi.org/10.1111/add.13487
Resumo: Background and aims To identify the nature of visual alcohol references in alcohol advertisements during televised broadcasts of the 2014 FIFA World Cup Tournament matches and to evaluate cross-national differences according to alcohol marketing policy restrictiveness. Design Content analysis using the Delphi method and identification of in-game sponsorships. Setting Television broadcasts of the 2014 FIFA World Cup in Argentina, Brazil, Canada, Finland, France, Mexico, Spain and the United States. Cases Eighty-seven alcohol advertisements
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spelling Noel, Jonathan K.Babor, Thomas F.Robaina, KatherineFeulner, MelissaVendrame, Alan [UNIFESP]Monteiro, Maristela2020-07-31T12:46:45Z2020-07-31T12:46:45Z2017Addiction. Hoboken, v. 112, p. 64-73, 2017.0965-2140https://repositorio.unifesp.br/handle/11600/56344http://dx.doi.org/10.1111/add.1348710.1111/add.13487WOS:000393953000007Background and aims To identify the nature of visual alcohol references in alcohol advertisements during televised broadcasts of the 2014 FIFA World Cup Tournament matches and to evaluate cross-national differences according to alcohol marketing policy restrictiveness. Design Content analysis using the Delphi method and identification of in-game sponsorships. Setting Television broadcasts of the 2014 FIFA World Cup in Argentina, Brazil, Canada, Finland, France, Mexico, Spain and the United States. Cases Eighty-seven alcohol advertisements20 matches. Measurements Quantitative rating scales, combined with the Delphi rating technique, were used to determine compliance of the alcohol advertisements with the International Alliance for Responsible Drinking's (IARD) Guiding Principles. Recordings of five matches from four countries were also used to identify the number of in-and out-of-game alcohol brand appearances. Findings A total of 86.2% of all unique alcohol advertisements contained at least one violation of IARD's Guiding Principles, with violation rates ranging from 72.7% (Mexico) to 100% (Brazil). Countries with the least restrictive marketing policies had a higher prevalence of violations in guidelines designed to protect minors. There were 2.76 in-game alcohol brand appearances and 0.83 out-of-game alcohol brand appearances per minute. Brand appearances did not differ across countries or according to a country's marketing policy restrictiveness. Conclusions Self-regulation and statutory policies were ineffective at limiting alcohol advertising during the 2014 FIFA World Cup Tournament television broadcasts. Most advertisements contained content that violated the self-regulation codes, and there were high levels of within broadcast brand appearances.Pan American Health OrganizationAlcohol Research UKInstitute of Alcohol StudiesUniv Connecticut, Sch Med, Dept Community Med & Hlth Care, Farmington, CT USAUniv Fed Sao Paulo, Dept Psychiat, Sao Paulo, BrazilPan Amer Hlth Org, Alcohol & Subst Abuse, Washington, DC USADepartment of Psychiatry, Universidade Federal de São Paulo (UNIFESP), São Paulo, BrazilPAHO: SC-14-02239Web of Science64-73engWileyAddictionAdvertisingalcoholcontentexposuremarketingself-regulationAlcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournamentinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleHoboken112info:eu-repo/semantics/openAccessreponame:Repositório Institucional da UNIFESPinstname:Universidade Federal de São Paulo (UNIFESP)instacron:UNIFESP11600/563442021-10-05 11:36:31.418metadata only accessoai:repositorio.unifesp.br:11600/56344Repositório InstitucionalPUBhttp://www.repositorio.unifesp.br/oai/requestopendoar:34652023-05-25T12:08:25.469073Repositório Institucional da UNIFESP - Universidade Federal de São Paulo (UNIFESP)false
dc.title.en.fl_str_mv Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament
title Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament
spellingShingle Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament
Noel, Jonathan K.
Advertising
alcohol
content
exposure
marketing
self-regulation
title_short Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament
title_full Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament
title_fullStr Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament
title_full_unstemmed Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament
title_sort Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament
author Noel, Jonathan K.
author_facet Noel, Jonathan K.
Babor, Thomas F.
Robaina, Katherine
Feulner, Melissa
Vendrame, Alan [UNIFESP]
Monteiro, Maristela
author_role author
author2 Babor, Thomas F.
Robaina, Katherine
Feulner, Melissa
Vendrame, Alan [UNIFESP]
Monteiro, Maristela
author2_role author
author
author
author
author
dc.contributor.author.fl_str_mv Noel, Jonathan K.
Babor, Thomas F.
Robaina, Katherine
Feulner, Melissa
Vendrame, Alan [UNIFESP]
Monteiro, Maristela
dc.subject.eng.fl_str_mv Advertising
alcohol
content
exposure
marketing
self-regulation
topic Advertising
alcohol
content
exposure
marketing
self-regulation
description Background and aims To identify the nature of visual alcohol references in alcohol advertisements during televised broadcasts of the 2014 FIFA World Cup Tournament matches and to evaluate cross-national differences according to alcohol marketing policy restrictiveness. Design Content analysis using the Delphi method and identification of in-game sponsorships. Setting Television broadcasts of the 2014 FIFA World Cup in Argentina, Brazil, Canada, Finland, France, Mexico, Spain and the United States. Cases Eighty-seven alcohol advertisements
publishDate 2017
dc.date.issued.fl_str_mv 2017
dc.date.accessioned.fl_str_mv 2020-07-31T12:46:45Z
dc.date.available.fl_str_mv 2020-07-31T12:46:45Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.citation.fl_str_mv Addiction. Hoboken, v. 112, p. 64-73, 2017.
dc.identifier.uri.fl_str_mv https://repositorio.unifesp.br/handle/11600/56344
http://dx.doi.org/10.1111/add.13487
dc.identifier.issn.none.fl_str_mv 0965-2140
dc.identifier.doi.none.fl_str_mv 10.1111/add.13487
dc.identifier.wos.none.fl_str_mv WOS:000393953000007
identifier_str_mv Addiction. Hoboken, v. 112, p. 64-73, 2017.
0965-2140
10.1111/add.13487
WOS:000393953000007
url https://repositorio.unifesp.br/handle/11600/56344
http://dx.doi.org/10.1111/add.13487
dc.language.iso.fl_str_mv eng
language eng
dc.relation.ispartof.none.fl_str_mv Addiction
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 64-73
dc.coverage.none.fl_str_mv Hoboken
dc.publisher.none.fl_str_mv Wiley
publisher.none.fl_str_mv Wiley
dc.source.none.fl_str_mv reponame:Repositório Institucional da UNIFESP
instname:Universidade Federal de São Paulo (UNIFESP)
instacron:UNIFESP
instname_str Universidade Federal de São Paulo (UNIFESP)
instacron_str UNIFESP
institution UNIFESP
reponame_str Repositório Institucional da UNIFESP
collection Repositório Institucional da UNIFESP
repository.name.fl_str_mv Repositório Institucional da UNIFESP - Universidade Federal de São Paulo (UNIFESP)
repository.mail.fl_str_mv
_version_ 1783460254830297088

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