ADVERTISING, ENUNCIATION AND AUGMENTED REALITY: the person category developments in the digital age

• Autor(a) principal: Azevedo, Sandro Tôrres de
• Data de Publicação: 2016
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Observatório
• Texto Completo: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/2247
• topic: advertising; semiotics; communication; cyberculture; augmented reality; advertising; semiotics; communication; cyberculture; augmented reality; publicidad; semiótica; comunicación; cibercultura; realidad aumentada; publicidad; semiótica; comunicación; cibercultura; realidad aumentada; Publicidade; Semiótica; Comunicação; Cibercultura; Realidade aumentada; Publicidade; Semiótica; Comunicação; Cibercultura; Realidade aumentada

In this article, we aim to reflect on an advertising action that was used augmented reality technology developed for Linx brand in March 2011. We mobilized foundations of semiotics Discursive, specifically on the subject of enunciation and the installation of the category of person, articulating with concepts accustomed to the media, especially the perspectives used to understand the phenomenon of cyberculture. We intend, therefore, to identify peculiarities in interactions mediated by augmented reality devices, considering this type of communicative activity as absolutely new aspect to the studies of advertising discourse.