THE ROLE OF MUSIC IN PUBLIC HEALTH SERVICES COMMUNICATIONS: a case study on vaccination against covid-19 in Brazil

Detalhes bibliográficos
Autor(a) principal: Nascimento, Beatriz Silva
Data de Publicação: 2021
Outros Autores: Faria, Marina Dias de, Barbosa, José Geraldo Pereira
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Observatório
Texto Completo: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/14130
Resumo: This study aimed to examine the role of music in public service communications directed at health vaccination COVID-19 in Brazil in the perception of advertising receptors. Content analysis of cultural texts from official social networks and manifestations of society and semi-structured interviews with residents of each region of the country were carried out. Music was highlighted as an effective tool for advertising public health services, influencing Brazilians of different ages, facilitating the transmission of the message, fighting fear and misinformation.  
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spelling THE ROLE OF MUSIC IN PUBLIC HEALTH SERVICES COMMUNICATIONS: a case study on vaccination against covid-19 in BrazilEL PAPEL DE LA MÚSICA EN LAS COMUNICACIONES DE LOS SERVICIOS DE SALUD PÚBLICA: un estudio de caso sobre la vacunación contra el covid-19 en BrasilTHE ROLE OF MUSIC IN PUBLIC HEALTH SERVICES COMMUNICATIONS: a case study on vaccination against covid-19 in BrazilPublic healthMusic advertisingGovernment publicityCovid-19Public healthMusic advertisingGovernment publicityCovid-19This study aimed to examine the role of music in public service communications directed at health vaccination COVID-19 in Brazil in the perception of advertising receptors. Content analysis of cultural texts from official social networks and manifestations of society and semi-structured interviews with residents of each region of the country were carried out. Music was highlighted as an effective tool for advertising public health services, influencing Brazilians of different ages, facilitating the transmission of the message, fighting fear and misinformation.  Universidade Federal do Tocantins - UFT2021-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/1413010.20873/uft.2447-4266.2021v7n2a1enObservatory Journal; Vol. 7 No. 2 (2021): v. 7 n. 2 (2021): Communication, teaching and multiple perspectives / Comunicação, ensino e múltiplo olhares Apr-Jun (2021); a1enObservatorio Magazine; Vol. 7 Núm. 2 (2021): v. 7 n. 2 (2021): Communication, teaching and multiple perspectives / Comunicação, ensino e múltiplo olhares Apr-Jun (2021); a1enObservatoire Journal; Vol. 7 No. 2 (2021): v. 7 n. 2 (2021): Communication, teaching and multiple perspectives / Comunicação, ensino e múltiplo olhares Apr-Jun (2021); a1enRevista Observatório ; v. 7 n. 2 (2021): v. 7 n. 2 (2021): Communication, teaching and multiple perspectives / Comunicação, ensino e múltiplo olhares Apr-Jun (2021); a1en2447-426610.20873/uft.2447-4266.2021v7n2reponame:Revista Observatórioinstname:Universidade Federal do Tocantins (UFT)instacron:UFTporhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/14130/19945https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/14130/19951Copyright (c) 2021 Revista Observatório info:eu-repo/semantics/openAccessNascimento, Beatriz SilvaFaria, Marina Dias de Barbosa, José Geraldo Pereira 2022-03-26T12:24:11Zoai:ojs.revista.uft.edu.br:article/14130Revistahttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/indexPUBhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/oaigilsonportouft@gmail.com||gilsonporto@uft.edu.br||2447-42662447-4266opendoar:2022-03-26T12:24:11Revista Observatório - Universidade Federal do Tocantins (UFT)false
dc.title.none.fl_str_mv THE ROLE OF MUSIC IN PUBLIC HEALTH SERVICES COMMUNICATIONS: a case study on vaccination against covid-19 in Brazil
EL PAPEL DE LA MÚSICA EN LAS COMUNICACIONES DE LOS SERVICIOS DE SALUD PÚBLICA: un estudio de caso sobre la vacunación contra el covid-19 en Brasil
THE ROLE OF MUSIC IN PUBLIC HEALTH SERVICES COMMUNICATIONS: a case study on vaccination against covid-19 in Brazil
title THE ROLE OF MUSIC IN PUBLIC HEALTH SERVICES COMMUNICATIONS: a case study on vaccination against covid-19 in Brazil
spellingShingle THE ROLE OF MUSIC IN PUBLIC HEALTH SERVICES COMMUNICATIONS: a case study on vaccination against covid-19 in Brazil
Nascimento, Beatriz Silva
Public health
Music advertising
Government publicity
Covid-19
Public health
Music advertising
Government publicity
Covid-19
title_short THE ROLE OF MUSIC IN PUBLIC HEALTH SERVICES COMMUNICATIONS: a case study on vaccination against covid-19 in Brazil
title_full THE ROLE OF MUSIC IN PUBLIC HEALTH SERVICES COMMUNICATIONS: a case study on vaccination against covid-19 in Brazil
title_fullStr THE ROLE OF MUSIC IN PUBLIC HEALTH SERVICES COMMUNICATIONS: a case study on vaccination against covid-19 in Brazil
title_full_unstemmed THE ROLE OF MUSIC IN PUBLIC HEALTH SERVICES COMMUNICATIONS: a case study on vaccination against covid-19 in Brazil
title_sort THE ROLE OF MUSIC IN PUBLIC HEALTH SERVICES COMMUNICATIONS: a case study on vaccination against covid-19 in Brazil
author Nascimento, Beatriz Silva
author_facet Nascimento, Beatriz Silva
Faria, Marina Dias de
Barbosa, José Geraldo Pereira
author_role author
author2 Faria, Marina Dias de
Barbosa, José Geraldo Pereira
author2_role author
author
dc.contributor.author.fl_str_mv Nascimento, Beatriz Silva
Faria, Marina Dias de
Barbosa, José Geraldo Pereira
dc.subject.por.fl_str_mv Public health
Music advertising
Government publicity
Covid-19
Public health
Music advertising
Government publicity
Covid-19
topic Public health
Music advertising
Government publicity
Covid-19
Public health
Music advertising
Government publicity
Covid-19
description This study aimed to examine the role of music in public service communications directed at health vaccination COVID-19 in Brazil in the perception of advertising receptors. Content analysis of cultural texts from official social networks and manifestations of society and semi-structured interviews with residents of each region of the country were carried out. Music was highlighted as an effective tool for advertising public health services, influencing Brazilians of different ages, facilitating the transmission of the message, fighting fear and misinformation.  
publishDate 2021
dc.date.none.fl_str_mv 2021-04-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/14130
10.20873/uft.2447-4266.2021v7n2a1en
url https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/14130
identifier_str_mv 10.20873/uft.2447-4266.2021v7n2a1en
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/14130/19945
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/14130/19951
dc.rights.driver.fl_str_mv Copyright (c) 2021 Revista Observatório
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Revista Observatório
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Tocantins - UFT
publisher.none.fl_str_mv Universidade Federal do Tocantins - UFT
dc.source.none.fl_str_mv Observatory Journal; Vol. 7 No. 2 (2021): v. 7 n. 2 (2021): Communication, teaching and multiple perspectives / Comunicação, ensino e múltiplo olhares Apr-Jun (2021); a1en
Observatorio Magazine; Vol. 7 Núm. 2 (2021): v. 7 n. 2 (2021): Communication, teaching and multiple perspectives / Comunicação, ensino e múltiplo olhares Apr-Jun (2021); a1en
Observatoire Journal; Vol. 7 No. 2 (2021): v. 7 n. 2 (2021): Communication, teaching and multiple perspectives / Comunicação, ensino e múltiplo olhares Apr-Jun (2021); a1en
Revista Observatório ; v. 7 n. 2 (2021): v. 7 n. 2 (2021): Communication, teaching and multiple perspectives / Comunicação, ensino e múltiplo olhares Apr-Jun (2021); a1en
2447-4266
10.20873/uft.2447-4266.2021v7n2
reponame:Revista Observatório
instname:Universidade Federal do Tocantins (UFT)
instacron:UFT
instname_str Universidade Federal do Tocantins (UFT)
instacron_str UFT
institution UFT
reponame_str Revista Observatório
collection Revista Observatório
repository.name.fl_str_mv Revista Observatório - Universidade Federal do Tocantins (UFT)
repository.mail.fl_str_mv gilsonportouft@gmail.com||gilsonporto@uft.edu.br||
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