Marketing of food and beverage in Brazil: scientific literature review on regulation and self-regulation of advertisements

Detalhes bibliográficos
Autor(a) principal: Kassahara,Aline
Data de Publicação: 2018
Outros Autores: Sarti,Flavia Mori
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Interface (Botucatu. Online)
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1414-32832018000200589
Resumo: The effects of marketing strategies for promotion of foods and beverages have been investigated due to its potential impacts on populations’ food choices, particularly among children and adolescents. The paper presents an academic literature review on regulation and self-regulation of food and beverage advertisements in Brazil, based on search performed in electronic databases. Majority of studies were based on law analysis or qualitative study of advertisements. There are sufficient evidences on the need for government regulation of advertisements addressed to children and adolescents complementarily to institutional self-regulation in order to tackle ethical transgressions on food and beverage advertisements identified in Brazil. Additionally, there should be imposition of rigorous penalties for noncompliance to ethical rules and proposition of incentives towards actions encouraging healthy food consumption patterns, in order to comprise an actual system for promotion of public health.
id UNESP-8_d2df942a559d436c1999c72dfbd8897d
oai_identifier_str oai:scielo:S1414-32832018000200589
network_acronym_str UNESP-8
network_name_str Interface (Botucatu. Online)
repository_id_str
spelling Marketing of food and beverage in Brazil: scientific literature review on regulation and self-regulation of advertisementsFood publicityHealth care coordination and monitoringDirect-to-consumer advertisingThe effects of marketing strategies for promotion of foods and beverages have been investigated due to its potential impacts on populations’ food choices, particularly among children and adolescents. The paper presents an academic literature review on regulation and self-regulation of food and beverage advertisements in Brazil, based on search performed in electronic databases. Majority of studies were based on law analysis or qualitative study of advertisements. There are sufficient evidences on the need for government regulation of advertisements addressed to children and adolescents complementarily to institutional self-regulation in order to tackle ethical transgressions on food and beverage advertisements identified in Brazil. Additionally, there should be imposition of rigorous penalties for noncompliance to ethical rules and proposition of incentives towards actions encouraging healthy food consumption patterns, in order to comprise an actual system for promotion of public health.UNESP2018-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1414-32832018000200589Interface - Comunicação, Saúde, Educação v.22 n.65 2018reponame:Interface (Botucatu. Online)instname:Universidade Estadual Paulista (UNESP)instacron:UNESP10.1590/1807-57622016.0630info:eu-repo/semantics/openAccessKassahara,AlineSarti,Flavia Morieng2018-03-22T00:00:00Zoai:scielo:S1414-32832018000200589Revistahttps://interface.org.br/PUBhttps://old.scielo.br/oai/scielo-oai.php||revista.interface@gmail.com||intface@fmb.unesp.br1807-57621414-3283opendoar:2018-03-22T00:00Interface (Botucatu. Online) - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv Marketing of food and beverage in Brazil: scientific literature review on regulation and self-regulation of advertisements
title Marketing of food and beverage in Brazil: scientific literature review on regulation and self-regulation of advertisements
spellingShingle Marketing of food and beverage in Brazil: scientific literature review on regulation and self-regulation of advertisements
Kassahara,Aline
Food publicity
Health care coordination and monitoring
Direct-to-consumer advertising
title_short Marketing of food and beverage in Brazil: scientific literature review on regulation and self-regulation of advertisements
title_full Marketing of food and beverage in Brazil: scientific literature review on regulation and self-regulation of advertisements
title_fullStr Marketing of food and beverage in Brazil: scientific literature review on regulation and self-regulation of advertisements
title_full_unstemmed Marketing of food and beverage in Brazil: scientific literature review on regulation and self-regulation of advertisements
title_sort Marketing of food and beverage in Brazil: scientific literature review on regulation and self-regulation of advertisements
author Kassahara,Aline
author_facet Kassahara,Aline
Sarti,Flavia Mori
author_role author
author2 Sarti,Flavia Mori
author2_role author
dc.contributor.author.fl_str_mv Kassahara,Aline
Sarti,Flavia Mori
dc.subject.por.fl_str_mv Food publicity
Health care coordination and monitoring
Direct-to-consumer advertising
topic Food publicity
Health care coordination and monitoring
Direct-to-consumer advertising
description The effects of marketing strategies for promotion of foods and beverages have been investigated due to its potential impacts on populations’ food choices, particularly among children and adolescents. The paper presents an academic literature review on regulation and self-regulation of food and beverage advertisements in Brazil, based on search performed in electronic databases. Majority of studies were based on law analysis or qualitative study of advertisements. There are sufficient evidences on the need for government regulation of advertisements addressed to children and adolescents complementarily to institutional self-regulation in order to tackle ethical transgressions on food and beverage advertisements identified in Brazil. Additionally, there should be imposition of rigorous penalties for noncompliance to ethical rules and proposition of incentives towards actions encouraging healthy food consumption patterns, in order to comprise an actual system for promotion of public health.
publishDate 2018
dc.date.none.fl_str_mv 2018-04-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1414-32832018000200589
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1414-32832018000200589
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/1807-57622016.0630
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv UNESP
publisher.none.fl_str_mv UNESP
dc.source.none.fl_str_mv Interface - Comunicação, Saúde, Educação v.22 n.65 2018
reponame:Interface (Botucatu. Online)
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Interface (Botucatu. Online)
collection Interface (Botucatu. Online)
repository.name.fl_str_mv Interface (Botucatu. Online) - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv ||revista.interface@gmail.com||intface@fmb.unesp.br
_version_ 1748958522986463232

Registros relacionados