A discursive approach of the genre advertisement in Portuguese Language teaching
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Data de Publicação: | 2019 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Domínios de Lingu@gem |
Texto Completo: | https://seer.ufu.br/index.php/dominiosdelinguagem/article/view/42055 |
Resumo: | Several studies have revealed the importance of investing in a discursive approach of different genres in Portuguese language classes in basic education. However, there is still a lack of propositions that take into account the various semiotic modes that constitute these genres and that allow a systematized analysis of these modes together. In this perspective, we present, in this article, a proposal of teaching of the genre of advertising speech and an account of its application, in an eighth-grade class, of elementary school, of a school located in the rural area of the Federal District. This proposal was constructed based on the assumptions of Visual Design Grammar (KRESS; VAN LEEUWEN, 2006) and on the Bakhtinian approach to discourse genres (BAKHTIN, 2003). We believe that it was possible to get the student to perceive the joint action of the different semiotic modes in the construction of meanings, the specificities of the genre in focus and the importance of the relation between text and context for the reading and production of texts. |
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A discursive approach of the genre advertisement in Portuguese Language teachingUma abordagem discursiva do gênero anúncio publicitário no ensino de Língua PortuguesaEnsinoGêneros do DiscursoGramática do Design VisualTeachingGenresVisual Design GrammarSeveral studies have revealed the importance of investing in a discursive approach of different genres in Portuguese language classes in basic education. However, there is still a lack of propositions that take into account the various semiotic modes that constitute these genres and that allow a systematized analysis of these modes together. In this perspective, we present, in this article, a proposal of teaching of the genre of advertising speech and an account of its application, in an eighth-grade class, of elementary school, of a school located in the rural area of the Federal District. This proposal was constructed based on the assumptions of Visual Design Grammar (KRESS; VAN LEEUWEN, 2006) and on the Bakhtinian approach to discourse genres (BAKHTIN, 2003). We believe that it was possible to get the student to perceive the joint action of the different semiotic modes in the construction of meanings, the specificities of the genre in focus and the importance of the relation between text and context for the reading and production of texts.Vários estudos têm revelado a importância de se investir em uma abordagem discursiva de diferentes gêneros nas aulas de Língua Portuguesa da educação básica. Contudo, há ainda uma carência de proposições que levem em conta os vários modos semióticos que constituem esses gêneros e que possibilitem uma análise sistematizada desses modos em conjunto. Nessa perspectiva, apresentamos, neste artigo, uma proposta de ensino do gênero do discurso anúncio publicitário e um relato de sua aplicação, em uma turma de oitavo ano, do ensino fundamental, de uma escola localizada na área rural do Distrito Federal. Tal proposta foi construída com base em pressupostos da Gramática do Design Visual (KRESS; VAN LEEUWEN (2006[1996]) e na abordagem bakhtiniana de gêneros do discurso (BAKHTIN, 2003 [1979]). Acreditamos que foi possível fazer com que o aluno percebesse que a relação entre texto e contexto é fundamental para que ele consiga ler, interpretar e produzir. Por assim ser, é imperioso destacar a necessidade de uma tessitura do saber novo com os saberes já construídos, garantindo uma prática docente ressignificativa e dinâmica, abandonando a abordagem de uma língua estática e promovendo uma concepção de língua em uma visão interativa, dependente do contexto de produção e das intenções comunicativas, contribuindo, assim, para o ensino de língua portuguesa nas salas de aula da educação básica.PP/UFU2019-02-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufu.br/index.php/dominiosdelinguagem/article/view/4205510.14393/DL37-v13n1a2019-8Domínios de Lingu@gem; Vol. 13 No. 1 (2019): Número Atemático; 175-210Domínios de Lingu@gem; Vol. 13 Núm. 1 (2019): Número Atemático; 175-210Domínios de Lingu@gem; v. 13 n. 1 (2019): Número Atemático; 175-2101980-5799reponame:Domínios de Lingu@geminstname:Universidade Federal de Uberlândia (UFU)instacron:UFUporhttps://seer.ufu.br/index.php/dominiosdelinguagem/article/view/42055/25293Copyright (c) 2019 Conceição Maria Alves de Araújo Guisardi, Maria Aparecida Resende Ottoniinfo:eu-repo/semantics/openAccessAlves de Araújo Guisardi, Conceição MariaOttoni, Maria Aparecida Resende2019-05-03T19:50:53Zoai:ojs.www.seer.ufu.br:article/42055Revistahttps://seer.ufu.br/index.php/dominiosdelinguagemPUBhttps://seer.ufu.br/index.php/dominiosdelinguagem/oairevistadominios@ileel.ufu.br||1980-57991980-5799opendoar:2019-05-03T19:50:53Domínios de Lingu@gem - Universidade Federal de Uberlândia (UFU)false |
dc.title.none.fl_str_mv |
A discursive approach of the genre advertisement in Portuguese Language teaching Uma abordagem discursiva do gênero anúncio publicitário no ensino de Língua Portuguesa |
title |
A discursive approach of the genre advertisement in Portuguese Language teaching |
spellingShingle |
A discursive approach of the genre advertisement in Portuguese Language teaching Alves de Araújo Guisardi, Conceição Maria Ensino Gêneros do Discurso Gramática do Design Visual Teaching Genres Visual Design Grammar |
title_short |
A discursive approach of the genre advertisement in Portuguese Language teaching |
title_full |
A discursive approach of the genre advertisement in Portuguese Language teaching |
title_fullStr |
A discursive approach of the genre advertisement in Portuguese Language teaching |
title_full_unstemmed |
A discursive approach of the genre advertisement in Portuguese Language teaching |
title_sort |
A discursive approach of the genre advertisement in Portuguese Language teaching |
author |
Alves de Araújo Guisardi, Conceição Maria |
author_facet |
Alves de Araújo Guisardi, Conceição Maria Ottoni, Maria Aparecida Resende |
author_role |
author |
author2 |
Ottoni, Maria Aparecida Resende |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Alves de Araújo Guisardi, Conceição Maria Ottoni, Maria Aparecida Resende |
dc.subject.por.fl_str_mv |
Ensino Gêneros do Discurso Gramática do Design Visual Teaching Genres Visual Design Grammar |
topic |
Ensino Gêneros do Discurso Gramática do Design Visual Teaching Genres Visual Design Grammar |
description |
Several studies have revealed the importance of investing in a discursive approach of different genres in Portuguese language classes in basic education. However, there is still a lack of propositions that take into account the various semiotic modes that constitute these genres and that allow a systematized analysis of these modes together. In this perspective, we present, in this article, a proposal of teaching of the genre of advertising speech and an account of its application, in an eighth-grade class, of elementary school, of a school located in the rural area of the Federal District. This proposal was constructed based on the assumptions of Visual Design Grammar (KRESS; VAN LEEUWEN, 2006) and on the Bakhtinian approach to discourse genres (BAKHTIN, 2003). We believe that it was possible to get the student to perceive the joint action of the different semiotic modes in the construction of meanings, the specificities of the genre in focus and the importance of the relation between text and context for the reading and production of texts. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-02-03 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufu.br/index.php/dominiosdelinguagem/article/view/42055 10.14393/DL37-v13n1a2019-8 |
url |
https://seer.ufu.br/index.php/dominiosdelinguagem/article/view/42055 |
identifier_str_mv |
10.14393/DL37-v13n1a2019-8 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufu.br/index.php/dominiosdelinguagem/article/view/42055/25293 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Conceição Maria Alves de Araújo Guisardi, Maria Aparecida Resende Ottoni info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Conceição Maria Alves de Araújo Guisardi, Maria Aparecida Resende Ottoni |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
PP/UFU |
publisher.none.fl_str_mv |
PP/UFU |
dc.source.none.fl_str_mv |
Domínios de Lingu@gem; Vol. 13 No. 1 (2019): Número Atemático; 175-210 Domínios de Lingu@gem; Vol. 13 Núm. 1 (2019): Número Atemático; 175-210 Domínios de Lingu@gem; v. 13 n. 1 (2019): Número Atemático; 175-210 1980-5799 reponame:Domínios de Lingu@gem instname:Universidade Federal de Uberlândia (UFU) instacron:UFU |
instname_str |
Universidade Federal de Uberlândia (UFU) |
instacron_str |
UFU |
institution |
UFU |
reponame_str |
Domínios de Lingu@gem |
collection |
Domínios de Lingu@gem |
repository.name.fl_str_mv |
Domínios de Lingu@gem - Universidade Federal de Uberlândia (UFU) |
repository.mail.fl_str_mv |
revistadominios@ileel.ufu.br|| |
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1797067716640636928 |