Agriculture, Concentration in the Comercialiazation Sector and New Spaces to Distribution of Fresh Food Products

Detalhes bibliográficos
Autor(a) principal: Belik, Walter
Data de Publicação: 2009
Tipo de documento: Artigo
Idioma: por
Título da fonte: Economia Ensaios
Texto Completo: https://seer.ufu.br/index.php/revistaeconomiaensaios/article/view/1573
Resumo: ABSTRACT: This paper analyzes the expansion of production and distribution of fresh food in Brazil under a new dynamics presented by the introduction of innovations in supply and logistics. This movement happened in the last 15 years has leaded into an intense concentration in the main chain of industry and retail. Moreover this concentration was intensified by the entry of new players in the Latin American market, mainly multinationals. The concentration and internationalization of supermarket chains in Brazil is the other side of process happened in the food industry. Just in a short term the few and powerful supermarket companies established a coordinated system based on public segmentation and product differentiation based on them efficiency and cost safe policy. Regarding fresh products market where the supermarket competes directly with open market fairs, they succeed in implement interesting quality programs into family farms. Analyzing one of the cases, we found out that it was possible to prepare producers to offer different products and specialties with very low costs, persuading the other links of the chain to adopt the same patterns.
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spelling Agriculture, Concentration in the Comercialiazation Sector and New Spaces to Distribution of Fresh Food ProductsAgricultura, concentração no setor da comercialização e novos espaços para a distribuição de produtos frescosABSTRACT: This paper analyzes the expansion of production and distribution of fresh food in Brazil under a new dynamics presented by the introduction of innovations in supply and logistics. This movement happened in the last 15 years has leaded into an intense concentration in the main chain of industry and retail. Moreover this concentration was intensified by the entry of new players in the Latin American market, mainly multinationals. The concentration and internationalization of supermarket chains in Brazil is the other side of process happened in the food industry. Just in a short term the few and powerful supermarket companies established a coordinated system based on public segmentation and product differentiation based on them efficiency and cost safe policy. Regarding fresh products market where the supermarket competes directly with open market fairs, they succeed in implement interesting quality programs into family farms. Analyzing one of the cases, we found out that it was possible to prepare producers to offer different products and specialties with very low costs, persuading the other links of the chain to adopt the same patterns.RESUMO: O artigo analisa o desenvolvimento da produção e distribuição de alimentos no Brasil dentro do contexto de uma nova dinâmica estabelecida pela introdução de inovações nos sistemas de aprovisionamento e logística. Esse movimento, ocorrido ao longo dos últimos 15 anos, levou a uma intensa concentração nos principais ramos da indústria e do varejo. Essa concentração foi intensificada pela entrada de novos players no mercado em decorrência da expansão dos investimentos das multinacionais na América Latina. A concentração e a internacionalização das cadeias de supermercados no Brasil é irmã gêmea de um processo similar observado na indústria de alimentos brasileira. O fato é que em um curto espaço de tempo, tendo como base o seu poder de mercado, os supermercados passaram a coordenar um sistema de distribuição segmentado e produtos diferenciados com eficiência e economia de custos. O artigo examina a área de alimentos frescos que é justamente aquela em que o supermercado brasileiro compete mais diretamente com as feiras livres. Nesse campo, a grande distribuição logrou desenvolver interessantes programas de qualidade junto a produtores familiares. Em um dos casos analisados, verificou-se que com a ajuda do poder público, esses produtores estão sendo capacitados para produzirem especialidades e itens diferenciados a custos extremamente competitivos, o que tem influenciado todos os demais elos da cadeia a assumir novos padrões. PALAVRAS-CHAVE: Agricultura familiar. Supermercados. Distribuição de alimentos. Agriculture, concentration in the comercialiazation sector and new spaces to distribution of fresh food products KEYWORDS: Familiar agriculture. Supermarkets. Distribution of fresh food.EDUFU2009-02-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufu.br/index.php/revistaeconomiaensaios/article/view/1573Revista Economia Ensaios; Vol. 22 No. 1 (2007)Revista Economia Ensaios; v. 22 n. 1 (2007)1983-19940102-2482reponame:Economia Ensaiosinstname:Universidade Federal de Uberlândia (UFU)instacron:UFUporhttps://seer.ufu.br/index.php/revistaeconomiaensaios/article/view/1573/1392Belik, Walterinfo:eu-repo/semantics/openAccess2009-07-27T21:15:01Zoai:ojs.www.seer.ufu.br:article/1573Revistahttps://seer.ufu.br/index.php/revistaeconomiaensaiosPUBhttps://seer.ufu.br/index.php/revistaeconomiaensaios/oai||ecoensaios@ufu.br|| ecoensaios@ufu.br1983-19940102-2482opendoar:2009-07-27T21:15:01Economia Ensaios - Universidade Federal de Uberlândia (UFU)false
dc.title.none.fl_str_mv Agriculture, Concentration in the Comercialiazation Sector and New Spaces to Distribution of Fresh Food Products
Agricultura, concentração no setor da comercialização e novos espaços para a distribuição de produtos frescos
title Agriculture, Concentration in the Comercialiazation Sector and New Spaces to Distribution of Fresh Food Products
spellingShingle Agriculture, Concentration in the Comercialiazation Sector and New Spaces to Distribution of Fresh Food Products
Belik, Walter
title_short Agriculture, Concentration in the Comercialiazation Sector and New Spaces to Distribution of Fresh Food Products
title_full Agriculture, Concentration in the Comercialiazation Sector and New Spaces to Distribution of Fresh Food Products
title_fullStr Agriculture, Concentration in the Comercialiazation Sector and New Spaces to Distribution of Fresh Food Products
title_full_unstemmed Agriculture, Concentration in the Comercialiazation Sector and New Spaces to Distribution of Fresh Food Products
title_sort Agriculture, Concentration in the Comercialiazation Sector and New Spaces to Distribution of Fresh Food Products
author Belik, Walter
author_facet Belik, Walter
author_role author
dc.contributor.author.fl_str_mv Belik, Walter
description ABSTRACT: This paper analyzes the expansion of production and distribution of fresh food in Brazil under a new dynamics presented by the introduction of innovations in supply and logistics. This movement happened in the last 15 years has leaded into an intense concentration in the main chain of industry and retail. Moreover this concentration was intensified by the entry of new players in the Latin American market, mainly multinationals. The concentration and internationalization of supermarket chains in Brazil is the other side of process happened in the food industry. Just in a short term the few and powerful supermarket companies established a coordinated system based on public segmentation and product differentiation based on them efficiency and cost safe policy. Regarding fresh products market where the supermarket competes directly with open market fairs, they succeed in implement interesting quality programs into family farms. Analyzing one of the cases, we found out that it was possible to prepare producers to offer different products and specialties with very low costs, persuading the other links of the chain to adopt the same patterns.
publishDate 2009
dc.date.none.fl_str_mv 2009-02-20
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufu.br/index.php/revistaeconomiaensaios/article/view/1573
url https://seer.ufu.br/index.php/revistaeconomiaensaios/article/view/1573
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufu.br/index.php/revistaeconomiaensaios/article/view/1573/1392
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv EDUFU
publisher.none.fl_str_mv EDUFU
dc.source.none.fl_str_mv Revista Economia Ensaios; Vol. 22 No. 1 (2007)
Revista Economia Ensaios; v. 22 n. 1 (2007)
1983-1994
0102-2482
reponame:Economia Ensaios
instname:Universidade Federal de Uberlândia (UFU)
instacron:UFU
instname_str Universidade Federal de Uberlândia (UFU)
instacron_str UFU
institution UFU
reponame_str Economia Ensaios
collection Economia Ensaios
repository.name.fl_str_mv Economia Ensaios - Universidade Federal de Uberlândia (UFU)
repository.mail.fl_str_mv ||ecoensaios@ufu.br|| ecoensaios@ufu.br
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