Estudo da vulnerabilidade dos compradores em redes sociais

• Autor(a) principal: Moreira, Beatriz Gonçalves Fratari
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFU
• Texto Completo: https://repositorio.ufu.br/handle/123456789/23951
• topic: Macromarketing; Composto promocional; Redes sociais; Consumo virtual; Consumidor compulsivo; Consumidor impulsivo; Educação financeira; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

The social midea come suffering some changes according to tecnological innovations recently, in this way a new medium of communication stands out: the social networks. On the other hand, the social networks are used by some companies to promoto your advertisements due to the low cost that these advertisements provide for companies, when they compare with another social mideas, besides the high power of persuasion that these networks have over consumers. Thus, this article aims to analyze the influence of marketing actions on social networks in the process of consumer decision making. As a target audience, the survey obtained people who are inserted in the market of Ituiutaba-MG. For this purpose, a quantitative research was carried out with the application of questionnaires, as a data collection instrument. The sample for the data collection was composed of 200 respondents. The technique used to analyze the data was descriptive statistics, with analysis of frequency, mean, median and standard deviation. Through the diagnosed results, it was possible to identify how financial education and the vulnerability of consumers influence them in the face of marketing actions, of companies that use social networks to promote their forms of advertising in the market of Ituiutaba-MG.