Productivity and Competitiveness for Micro and Small Enterprises through participation in SEBRAE's ALI Project

Detalhes bibliográficos
Autor(a) principal: Nunes, Anderson de Souza
Data de Publicação: 2022
Outros Autores: Silva, Rafael Mozart da
Tipo de documento: Artigo
Idioma: por
Título da fonte: REVES - Revista Relações Sociais
Texto Completo: https://periodicos.ufv.br/reves/article/view/14687
Resumo: The present research had the general objective of investigating the sudden routine change imposed by COVID-19 on the MSEs assisted by SEBRAE's ALI Project. Through quantitative analysis it was possible to conclude that the surveyed companies that were able to resume their turnover did not have significant advances in the dimensions of operation management and marketing, showing how companies renounce advances and new practices in detriment of short-term revenue gains.  The research also corroborates the idea that MSEs still need a lot of dedication and openness for the real implementation of new cultures and digital solutions.
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spelling Productivity and Competitiveness for Micro and Small Enterprises through participation in SEBRAE's ALI ProjectProdutividade e Competividade para as Micro e Pequenas empresas através da participação no Projeto ALI do SEBRAEInnovationProductivityInnovation RadarMSEs.Digital MarketinginovaçãoProdutividadeRadar de InovaçãoMPEsMarketing digitalThe present research had the general objective of investigating the sudden routine change imposed by COVID-19 on the MSEs assisted by SEBRAE's ALI Project. Through quantitative analysis it was possible to conclude that the surveyed companies that were able to resume their turnover did not have significant advances in the dimensions of operation management and marketing, showing how companies renounce advances and new practices in detriment of short-term revenue gains.  The research also corroborates the idea that MSEs still need a lot of dedication and openness for the real implementation of new cultures and digital solutions.A presente pesquisa teve como objetivo geral investigar a repentina mudança de rotina imposta pela COVID-19 às MPEs atendidas pelo Projeto ALI do SEBRAE. Por meio de análises quantitativas foi possível concluir que as empresas pesquisadas que conseguiram retomar o seu faturamento não tiveram avanços significativos nas dimensões de gestão da operação e marketing, mostrando como as empresas renunciam a avanços e novas práticas em detrimento de ganhos de faturamento no curto prazo.  A pesquisa também corrobora com a ideia de as MPEs ainda precisam de muita dedicação e abertura para a implantação real de novas culturas e de soluções digitais.Universidade Federal de Viçosa - UFV2022-09-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufv.br/reves/article/view/1468710.18540/revesvl5iss4pp14687-01eREVES - Revista Relações Sociais; Vol. 5 No. 4 (2022); 14687-01eREVES - Revista Relações Sociais; Vol. 5 Núm. 4 (2022); 14687-01eREVES - Revista Relações Sociais; v. 5 n. 4 (2022); 14687-01e2595-4490reponame:REVES - Revista Relações Sociaisinstname:Universidade Federal de Viçosa (UFV)instacron:UFVporhttps://periodicos.ufv.br/reves/article/view/14687/7477Copyright (c) 2022 REVES - Revista Relações Sociaishttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessNunes, Anderson de SouzaSilva, Rafael Mozart da2023-01-16T14:18:28Zoai:ojs.periodicos.ufv.br:article/14687Revistahttps://periodicos.ufv.br/reves/PUBhttps://periodicos.ufv.br/reves/oaireves.journal@ufv.br||2595-44902595-4490opendoar:2023-01-16T14:18:28REVES - Revista Relações Sociais - Universidade Federal de Viçosa (UFV)false
dc.title.none.fl_str_mv Productivity and Competitiveness for Micro and Small Enterprises through participation in SEBRAE's ALI Project
Produtividade e Competividade para as Micro e Pequenas empresas através da participação no Projeto ALI do SEBRAE
title Productivity and Competitiveness for Micro and Small Enterprises through participation in SEBRAE's ALI Project
spellingShingle Productivity and Competitiveness for Micro and Small Enterprises through participation in SEBRAE's ALI Project
Nunes, Anderson de Souza
Innovation
Productivity
Innovation Radar
MSEs.
Digital Marketing
inovação
Produtividade
Radar de Inovação
MPEs
Marketing digital
title_short Productivity and Competitiveness for Micro and Small Enterprises through participation in SEBRAE's ALI Project
title_full Productivity and Competitiveness for Micro and Small Enterprises through participation in SEBRAE's ALI Project
title_fullStr Productivity and Competitiveness for Micro and Small Enterprises through participation in SEBRAE's ALI Project
title_full_unstemmed Productivity and Competitiveness for Micro and Small Enterprises through participation in SEBRAE's ALI Project
title_sort Productivity and Competitiveness for Micro and Small Enterprises through participation in SEBRAE's ALI Project
author Nunes, Anderson de Souza
author_facet Nunes, Anderson de Souza
Silva, Rafael Mozart da
author_role author
author2 Silva, Rafael Mozart da
author2_role author
dc.contributor.author.fl_str_mv Nunes, Anderson de Souza
Silva, Rafael Mozart da
dc.subject.por.fl_str_mv Innovation
Productivity
Innovation Radar
MSEs.
Digital Marketing
inovação
Produtividade
Radar de Inovação
MPEs
Marketing digital
topic Innovation
Productivity
Innovation Radar
MSEs.
Digital Marketing
inovação
Produtividade
Radar de Inovação
MPEs
Marketing digital
description The present research had the general objective of investigating the sudden routine change imposed by COVID-19 on the MSEs assisted by SEBRAE's ALI Project. Through quantitative analysis it was possible to conclude that the surveyed companies that were able to resume their turnover did not have significant advances in the dimensions of operation management and marketing, showing how companies renounce advances and new practices in detriment of short-term revenue gains.  The research also corroborates the idea that MSEs still need a lot of dedication and openness for the real implementation of new cultures and digital solutions.
publishDate 2022
dc.date.none.fl_str_mv 2022-09-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufv.br/reves/article/view/14687
10.18540/revesvl5iss4pp14687-01e
url https://periodicos.ufv.br/reves/article/view/14687
identifier_str_mv 10.18540/revesvl5iss4pp14687-01e
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufv.br/reves/article/view/14687/7477
dc.rights.driver.fl_str_mv Copyright (c) 2022 REVES - Revista Relações Sociais
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 REVES - Revista Relações Sociais
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Viçosa - UFV
publisher.none.fl_str_mv Universidade Federal de Viçosa - UFV
dc.source.none.fl_str_mv REVES - Revista Relações Sociais; Vol. 5 No. 4 (2022); 14687-01e
REVES - Revista Relações Sociais; Vol. 5 Núm. 4 (2022); 14687-01e
REVES - Revista Relações Sociais; v. 5 n. 4 (2022); 14687-01e
2595-4490
reponame:REVES - Revista Relações Sociais
instname:Universidade Federal de Viçosa (UFV)
instacron:UFV
instname_str Universidade Federal de Viçosa (UFV)
instacron_str UFV
institution UFV
reponame_str REVES - Revista Relações Sociais
collection REVES - Revista Relações Sociais
repository.name.fl_str_mv REVES - Revista Relações Sociais - Universidade Federal de Viçosa (UFV)
repository.mail.fl_str_mv reves.journal@ufv.br||
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