Consumption as political action: plus-size fashion advertisements on foreign shopping sites

Detalhes bibliográficos
Autor(a) principal: Aires, Aliana Barbosa
Data de Publicação: 2023
Outros Autores: Souza, Josenilde Silva, Antonacci, Andrea Celeste Montini
Tipo de documento: Artigo
Idioma: por
Título da fonte: REVES - Revista Relações Sociais
Texto Completo: https://periodicos.ufv.br/reves/article/view/16310
Resumo: In contemporaneity, consumption becomes a privileged space for manifestations of an ethical-aesthetic nature, pointing to political actions. We present in this article two recent controversies involving advertisements for plus size fashion pieces on foreign websites, in 2015 on the Aliexpress website, and in 2016 on the Wish website/app. We propose to analyze the two episodes articulated by the effective presence in media networks, seeking to verify their ethical and aesthetic reverberations, through the online engagements/activism of individuals-subjects who have positioned themselves about them. Thus, we intend to problematize about a political dimension, guiding us by the notions of aesthetics, politics and police present in the thought of Ranciére (2005) and the meaning of politicities understood by Rose de Melo Rocha (2009). As results achieved, we can affirm that the episodes, although they do not constitute a political action in the traditional sense, present possibilities of social gaps in daily life through consumption, approaching the notions of police and politicities.
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spelling Consumption as political action: plus-size fashion advertisements on foreign shopping sitesConsumo como ação política: anúncios publicitários de moda plus-size em sites de compra estrangeirosConsumo, moda plus size, política, ética-estética, publicidade.Consumption, plus size fashion, politics, ethics-aesthetics, advertising.In contemporaneity, consumption becomes a privileged space for manifestations of an ethical-aesthetic nature, pointing to political actions. We present in this article two recent controversies involving advertisements for plus size fashion pieces on foreign websites, in 2015 on the Aliexpress website, and in 2016 on the Wish website/app. We propose to analyze the two episodes articulated by the effective presence in media networks, seeking to verify their ethical and aesthetic reverberations, through the online engagements/activism of individuals-subjects who have positioned themselves about them. Thus, we intend to problematize about a political dimension, guiding us by the notions of aesthetics, politics and police present in the thought of Ranciére (2005) and the meaning of politicities understood by Rose de Melo Rocha (2009). As results achieved, we can affirm that the episodes, although they do not constitute a political action in the traditional sense, present possibilities of social gaps in daily life through consumption, approaching the notions of police and politicities.En la contemporaneidad, el consumo se convierte en un espacio privilegiado para manifestaciones de carácter ético-estético, apuntando a acciones políticas. Presentamos en este artículo dos controversias recientes que involucran anuncios de piezas de moda de talla grande en sitios web extranjeros, en 2015 en el sitio web de Aliexpress y en 2016 en el sitio web / aplicación Wish. Proponemos analizar los dos episodios articulados por la presencia efectiva en las redes de medios, buscando verificar sus reverberaciones éticas y estéticas, a través de los compromisos/activismo en línea de individuos-sujetos que se han posicionado sobre ellos. Por lo tanto, pretendemos problematizar sobre una dimensión política, guiándonos por las nociones de estética, política y policía presentes en el pensamiento de Ranciére (2005) y el significado de las políticas entendidas por Rose de Melo Rocha (2009). Como resultados alcanzados, podemos afirmar que los episodios, aunque no constituyen una acción política en el sentido tradicional, presentan posibilidades de brechas sociales en la vida cotidiana a través del consumo, acercándose a las nociones de policía y políticas.  Na contemporaneidade, o consumo se torna um espaço privilegiado para manifestações de natureza ético-estéticas, apontando para ações políticas. Apresentamos neste artigo duas polêmicas recentes envolvendo anúncios publicitárias de peças de moda plus size em sites estrangeiros, em 2015 no site Aliexpress, e em 2016 no site/aplicativo Wish. Propomos analisar os dois episódios articulados pela presença efetiva em redes midiáticas, buscando verificar suas reverberações éticas e estéticas, através dos engajamentos/ativismos online de indivíduos-sujeitos que se posicionaram a respeito deles. Desse modo, pretendemos problematizar sobre uma dimensão política, guiando-nos pelas noções de estética, política e polícia presentes no pensamento de Ranciére (2005) e a acepção de politicidades compreendida por Rose de Melo Rocha (2009). Como resultados alcançados, podemos afirmar que os episódios, embora não constituam uma ação política no sentido tradicional, apresentam possibilidades de brechas sociais no cotidiano por meio do consumo, se aproximando das noções de polícia e politicidades. Universidade Federal de Viçosa - UFV2023-08-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufv.br/reves/article/view/1631010.18540/revesvl6iss2pp16310-01eREVES - Revista Relações Sociais; Vol. 6 No. 2 (2023); 16310-01eREVES - Revista Relações Sociais; Vol. 6 Núm. 2 (2023); 16310-01eREVES - Revista Relações Sociais; v. 6 n. 2 (2023); 16310-01e2595-4490reponame:REVES - Revista Relações Sociaisinstname:Universidade Federal de Viçosa (UFV)instacron:UFVporhttps://periodicos.ufv.br/reves/article/view/16310/8079Copyright (c) 2023 REVES - Revista Relações Sociaishttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessAires, Aliana BarbosaSouza, Josenilde SilvaAntonacci, Andrea Celeste Montini2023-09-22T19:45:59Zoai:ojs.periodicos.ufv.br:article/16310Revistahttps://periodicos.ufv.br/reves/PUBhttps://periodicos.ufv.br/reves/oaireves.journal@ufv.br||2595-44902595-4490opendoar:2023-09-22T19:45:59REVES - Revista Relações Sociais - Universidade Federal de Viçosa (UFV)false
dc.title.none.fl_str_mv Consumption as political action: plus-size fashion advertisements on foreign shopping sites
Consumo como ação política: anúncios publicitários de moda plus-size em sites de compra estrangeiros
title Consumption as political action: plus-size fashion advertisements on foreign shopping sites
spellingShingle Consumption as political action: plus-size fashion advertisements on foreign shopping sites
Aires, Aliana Barbosa
Consumo, moda plus size, política, ética-estética, publicidade.
Consumption, plus size fashion, politics, ethics-aesthetics, advertising.
title_short Consumption as political action: plus-size fashion advertisements on foreign shopping sites
title_full Consumption as political action: plus-size fashion advertisements on foreign shopping sites
title_fullStr Consumption as political action: plus-size fashion advertisements on foreign shopping sites
title_full_unstemmed Consumption as political action: plus-size fashion advertisements on foreign shopping sites
title_sort Consumption as political action: plus-size fashion advertisements on foreign shopping sites
author Aires, Aliana Barbosa
author_facet Aires, Aliana Barbosa
Souza, Josenilde Silva
Antonacci, Andrea Celeste Montini
author_role author
author2 Souza, Josenilde Silva
Antonacci, Andrea Celeste Montini
author2_role author
author
dc.contributor.author.fl_str_mv Aires, Aliana Barbosa
Souza, Josenilde Silva
Antonacci, Andrea Celeste Montini
dc.subject.por.fl_str_mv Consumo, moda plus size, política, ética-estética, publicidade.
Consumption, plus size fashion, politics, ethics-aesthetics, advertising.
topic Consumo, moda plus size, política, ética-estética, publicidade.
Consumption, plus size fashion, politics, ethics-aesthetics, advertising.
description In contemporaneity, consumption becomes a privileged space for manifestations of an ethical-aesthetic nature, pointing to political actions. We present in this article two recent controversies involving advertisements for plus size fashion pieces on foreign websites, in 2015 on the Aliexpress website, and in 2016 on the Wish website/app. We propose to analyze the two episodes articulated by the effective presence in media networks, seeking to verify their ethical and aesthetic reverberations, through the online engagements/activism of individuals-subjects who have positioned themselves about them. Thus, we intend to problematize about a political dimension, guiding us by the notions of aesthetics, politics and police present in the thought of Ranciére (2005) and the meaning of politicities understood by Rose de Melo Rocha (2009). As results achieved, we can affirm that the episodes, although they do not constitute a political action in the traditional sense, present possibilities of social gaps in daily life through consumption, approaching the notions of police and politicities.
publishDate 2023
dc.date.none.fl_str_mv 2023-08-07
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufv.br/reves/article/view/16310
10.18540/revesvl6iss2pp16310-01e
url https://periodicos.ufv.br/reves/article/view/16310
identifier_str_mv 10.18540/revesvl6iss2pp16310-01e
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufv.br/reves/article/view/16310/8079
dc.rights.driver.fl_str_mv Copyright (c) 2023 REVES - Revista Relações Sociais
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 REVES - Revista Relações Sociais
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Viçosa - UFV
publisher.none.fl_str_mv Universidade Federal de Viçosa - UFV
dc.source.none.fl_str_mv REVES - Revista Relações Sociais; Vol. 6 No. 2 (2023); 16310-01e
REVES - Revista Relações Sociais; Vol. 6 Núm. 2 (2023); 16310-01e
REVES - Revista Relações Sociais; v. 6 n. 2 (2023); 16310-01e
2595-4490
reponame:REVES - Revista Relações Sociais
instname:Universidade Federal de Viçosa (UFV)
instacron:UFV
instname_str Universidade Federal de Viçosa (UFV)
instacron_str UFV
institution UFV
reponame_str REVES - Revista Relações Sociais
collection REVES - Revista Relações Sociais
repository.name.fl_str_mv REVES - Revista Relações Sociais - Universidade Federal de Viçosa (UFV)
repository.mail.fl_str_mv reves.journal@ufv.br||
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