Gest?o da comunica??o digital no contexto da educa??o superior: estudo de caso na UFVJM

Detalhes bibliográficos
Autor(a) principal: Ferreira, Gabriela Santos Dayrell
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional da UFVJM
Texto Completo: http://acervo.ufvjm.edu.br/jspui/handle/1/2527
Resumo: Em todas as partes que comp?em a obra, consta o t?tulo: "Gest?o da comunica??o digital no contexto da educa??o superior: estudo de caso UFVJM".
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spelling Ferreira, Gabriela Santos DayrellTameir?o, Cinthya RochaMafra, Rennan Lanna MartinsOliveira, Altamir Fernandes deGomes Pereira, Jo?o Ant?nioUniversidade Federal dos Vales do Jequitinhonha e Mucuri (UFVJM)Tameir?o, Cinthya Rocha2021-05-13T13:15:27Z2021-05-13T13:15:27Z20212021-01-27FERREIRA, Gabriela Santos Dayrell. Gest?o da comunica??o digital no contexto da educa??o superior: estudo de caso na UFVJM. 2021. 145 p. Disserta??o (Mestrado Profissional em Educa??o) ? Programa de P?s-Gradua??o em Educa??o, Universidade Federal dos Vales do Jequitinhonha e Mucuri, Diamantina, 2021.http://acervo.ufvjm.edu.br/jspui/handle/1/2527Em todas as partes que comp?em a obra, consta o t?tulo: "Gest?o da comunica??o digital no contexto da educa??o superior: estudo de caso UFVJM".A comunica??o digital ampliou as possibilidades de alcance, divulga??o e intera??o entre a organiza??o e seus diferentes p?blicos. A presen?a da maioria das organiza??es no ambiente digital ? determinante para o atendimento aos seus p?blicos de interesse. As universidades federais, s?o exemplos disso. Sites e redes sociais t?m se constitu?do como espa?os relevantes para que as universidades possam disponibilizar informa??es, ofertar servi?os, dialogar com seus p?blicos e dar visibilidade ? sua identidade organizacional. Esta pesquisa prop?e aprofundar-se sobre a gest?o da comunica??o organizacional em meio digital no contexto das universidades federais, por meio de um estudo de caso na Universidade Federal do Vales do Jequitinhonha e Mucuri (UFVJM). O estudo envolve elementos do planejamento ? produ??o de conte?do em p?ginas web e redes sociais, pela UFVJM. A metodologia inclui pesquisa documental com o levantamento das p?ginas web e redes sociais institucionais dos campi, unidades acad?micas, cursos, departamentos, pr?-reitorias, diretorias e reitoria da UFVJM, al?m de documentos e normativas da UFVJM e Governo Federal sobre o assunto. Na sequ?ncia, foi feita a investiga??o das pr?ticas de gest?o da comunica??o digital na UFVJM com entrevistas semiestruturadas com os respons?veis pela gest?o da comunica??o com o objetivo de entender como ? feito o trabalho e contrapor ao que se discute na literatura. Os resultados apontaram que a gest?o da comunica??o digital na UFVJM ? descentralizada e n?o possui orienta??es internas, sendo feita de modo mais intuitivo do que organizada e consciente dos prop?sitos. Ao final da pesquisa propomos um modelo descentralizado de gest?o, por?m alicer?ado em tr?s pilares para orientar os gestores: diretrizes internas para a comunica??o digital; produ??o e divulga??o de manuais sobre gest?o de web sites e redes sociais; e capacita??o para o desenvolvimento de compet?ncias midi?ticas.Submitted by Jos? Henrique Henrique (jose.neves@ufvjm.edu.br) on 2021-05-12T20:17:33Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) gabriela_santos_dayrell_ferreira.pdf: 2644796 bytes, checksum: 13c9aeaaa867b376e09b2aa8edc77844 (MD5)Approved for entry into archive by Jos? Henrique Henrique (jose.neves@ufvjm.edu.br) on 2021-05-13T13:15:27Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) gabriela_santos_dayrell_ferreira.pdf: 2644796 bytes, checksum: 13c9aeaaa867b376e09b2aa8edc77844 (MD5)Made available in DSpace on 2021-05-13T13:15:27Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) gabriela_santos_dayrell_ferreira.pdf: 2644796 bytes, checksum: 13c9aeaaa867b376e09b2aa8edc77844 (MD5) Previous issue date: 2021Disserta??o (Mestrado Profissional) ? Programa de P?s-Gradua??o em Educa??o, Universidade Federal dos Vales do Jequitinhonha e Mucuri, 2021.Digital communication has expanded the possibilities of reach, dissemination and interaction between the organization and its different audiences. The presence of most organizations in the digital environment is crucial for serving their stakeholders. Federal universities are examples of this. Sites and social networks have become relevant spaces for universities to make information available, offer services, dialogue with their audiences and give visibility to their organizational identity. This research proposes to go deeper into the management of organizational communication in digital media in the context of federal universities, through a case study at the Federal University of Vales do Jequitinhonha and Mucuri (UFVJM). The study involves elements from planning to content production on web pages and social networks, by UFVJM. The methodology includes documentary research with the survey of web pages and institutional social networks of campuses, academic units, courses, departments, pro-rectories, boards and rectory of UFVJM, in addition to documents and regulations of UFVJM and the Federal Government on the subject. Then, the investigation of digital communication management practices at UFVJM was carried out with semi-structured interviews with those responsible for the management of communication with the aim of understanding how the work is done and opposing what is discussed in the literature. The results showed that the management of digital communication at UFVJM is decentralized and lacks guidelines, being organized in a more intuitive way than organized and aware of the purposes. At the end of the research, we propose a decentralized management model, but based on three pillars to guide managers: internal guidelines for digital communication; production and dissemination of manuals on managing web sites and social networks; and training for the development of media skills.porUFVJMA concess?o da licen?a deste item refere-se ao ? termo de autoriza??o impresso assinado pelo autor, assim como na licen?a Creative Commons, com as seguintes condi??es: Na qualidade de titular dos direitos de autor da publica??o, autorizo a Universidade Federal dos Vales do Jequitinhonha e Mucuri e o IBICT a disponibilizar por meio de seus reposit?rios, sem ressarcimento dos direitos autorais, de acordo com a Lei n? 9610/98, o texto integral da obra disponibilizada, conforme permiss?es assinaladas, para fins de leitura, impress?o e/ou download, a t?tulo de divulga??o da produ??o cient?fica brasileira, e preserva??o, a partir desta data.info:eu-repo/semantics/openAccessGest?o da comunica??o digital no contexto da educa??o superior: estudo de caso na UFVJMinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisComunica??o organizacionalComunica??o digitalPol?tica de comunica??oCompet?ncias midi?ticasUniversidades federaisOrganizational communicationDigital communicationCommunication policyMedia skillsFederal universitiesreponame:Repositório Institucional da UFVJMinstname:Universidade Federal dos Vales do Jequitinhonha e Mucuri (UFVJM)instacron:UFVJMTEXTgabriela_santos_dayrell_ferreira.pdf.txtgabriela_santos_dayrell_ferreira.pdf.txtExtracted texttext/plain293660http://acervo.ufvjm.edu.br/jspui/bitstream/1/2527/6/gabriela_santos_dayrell_ferreira.pdf.txt3f51e6d1569160c7a5c7636a17525550MD56LICENSElicense.txtlicense.txttext/plain; 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dc.title.pt_BR.fl_str_mv Gest?o da comunica??o digital no contexto da educa??o superior: estudo de caso na UFVJM
title Gest?o da comunica??o digital no contexto da educa??o superior: estudo de caso na UFVJM
spellingShingle Gest?o da comunica??o digital no contexto da educa??o superior: estudo de caso na UFVJM
Ferreira, Gabriela Santos Dayrell
Comunica??o organizacional
Comunica??o digital
Pol?tica de comunica??o
Compet?ncias midi?ticas
Universidades federais
Organizational communication
Digital communication
Communication policy
Media skills
Federal universities
title_short Gest?o da comunica??o digital no contexto da educa??o superior: estudo de caso na UFVJM
title_full Gest?o da comunica??o digital no contexto da educa??o superior: estudo de caso na UFVJM
title_fullStr Gest?o da comunica??o digital no contexto da educa??o superior: estudo de caso na UFVJM
title_full_unstemmed Gest?o da comunica??o digital no contexto da educa??o superior: estudo de caso na UFVJM
title_sort Gest?o da comunica??o digital no contexto da educa??o superior: estudo de caso na UFVJM
author Ferreira, Gabriela Santos Dayrell
author_facet Ferreira, Gabriela Santos Dayrell
author_role author
dc.contributor.referee.none.fl_str_mv Tameir?o, Cinthya Rocha
Mafra, Rennan Lanna Martins
Oliveira, Altamir Fernandes de
Gomes Pereira, Jo?o Ant?nio
dc.contributor.institution.pt_BR.fl_str_mv Universidade Federal dos Vales do Jequitinhonha e Mucuri (UFVJM)
dc.contributor.author.fl_str_mv Ferreira, Gabriela Santos Dayrell
dc.contributor.advisor1.fl_str_mv Tameir?o, Cinthya Rocha
contributor_str_mv Tameir?o, Cinthya Rocha
dc.subject.keyword.pt_BR.fl_str_mv Comunica??o organizacional
Comunica??o digital
Pol?tica de comunica??o
Compet?ncias midi?ticas
Universidades federais
topic Comunica??o organizacional
Comunica??o digital
Pol?tica de comunica??o
Compet?ncias midi?ticas
Universidades federais
Organizational communication
Digital communication
Communication policy
Media skills
Federal universities
dc.subject.keyword.en.fl_str_mv Organizational communication
Digital communication
Communication policy
Media skills
Federal universities
description Em todas as partes que comp?em a obra, consta o t?tulo: "Gest?o da comunica??o digital no contexto da educa??o superior: estudo de caso UFVJM".
publishDate 2021
dc.date.submitted.none.fl_str_mv 2021-01-27
dc.date.accessioned.fl_str_mv 2021-05-13T13:15:27Z
dc.date.available.fl_str_mv 2021-05-13T13:15:27Z
dc.date.issued.fl_str_mv 2021
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv FERREIRA, Gabriela Santos Dayrell. Gest?o da comunica??o digital no contexto da educa??o superior: estudo de caso na UFVJM. 2021. 145 p. Disserta??o (Mestrado Profissional em Educa??o) ? Programa de P?s-Gradua??o em Educa??o, Universidade Federal dos Vales do Jequitinhonha e Mucuri, Diamantina, 2021.
dc.identifier.uri.fl_str_mv http://acervo.ufvjm.edu.br/jspui/handle/1/2527
identifier_str_mv FERREIRA, Gabriela Santos Dayrell. Gest?o da comunica??o digital no contexto da educa??o superior: estudo de caso na UFVJM. 2021. 145 p. Disserta??o (Mestrado Profissional em Educa??o) ? Programa de P?s-Gradua??o em Educa??o, Universidade Federal dos Vales do Jequitinhonha e Mucuri, Diamantina, 2021.
url http://acervo.ufvjm.edu.br/jspui/handle/1/2527
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv UFVJM
publisher.none.fl_str_mv UFVJM
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFVJM
instname:Universidade Federal dos Vales do Jequitinhonha e Mucuri (UFVJM)
instacron:UFVJM
instname_str Universidade Federal dos Vales do Jequitinhonha e Mucuri (UFVJM)
instacron_str UFVJM
institution UFVJM
reponame_str Repositório Institucional da UFVJM
collection Repositório Institucional da UFVJM
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