Efeitos da diferenciação sobre riscos e retornos da produção de café em Minas Gerais

Detalhes bibliográficos
Autor(a) principal: Pereira, Vanessa da Fonseca
Data de Publicação: 2008
Tipo de documento: Dissertação
Idioma: por
Título da fonte: LOCUS Repositório Institucional da UFV
Texto Completo: http://locus.ufv.br/handle/123456789/9
Resumo: Coffee market deregulation and growing demand for quality drink has increased market competition and the pressure on producers. Differentiated coffee production has emerged as an option to ensure product competition in search for better prices and advantages in a market that defines remuneration according to coffee quality. The number of differentiated coffee producers is increasing, although conventional market performance still predominates. Thus, this research aimed to analyze the effects of the differentiation strategy adopted by the Minas Gerais cerrado producers compared to the Southeastern conventional coffee producers. The study was based on the theories of economics and financial administration on risk and on the theories of economics and strategic administration on differentiation, as well as the theories of market administration on brand use. The returns were estimated by an index that relates costs and prices operational margin and risk analysis was conducted based on dispersion measures and Value at Risk estimates. The Sharpe index was used to concomitantly evaluate the returns and risks related to the differentiation strategy. As for the returns, the results indicated that the Minas Gerais cerrado producers obtained better prices and margins than those in the southeast. Besides the price differential, a gap was observed between the costs of producing a bag of coffee in the two regions due to productivity difference, which was favorable to the Minas Gerais cerrado producer. As for the risks taken by the producers in the two regions, it was verified that coffee price variability in the Minas Gerais cerrado is higher. However, margin variability, which considers prices and productive costs, was higher for the southeastern region production. The potential losses were also higher for the coffee production from this region. The favorable results obtained by the Minas Gerais cerrado coffee producers were related to the differences in productive costs and coffee quality. Thus, improved product quality aimed at higher remuneration and productive management aimed at reducing costs per bag were the most relevant aspects found to enhance the performance of the southeastern coffee producer. On the other hand, coffee business management was found to be a decisive factor for the positive results obtained by the Minas Gerais cerrado producer.
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spelling Pereira, Vanessa da Fonsecahttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4210653U6Rufino, José Luís dos Santoshttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4780382T0Braga, Marcelo Joséhttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4798666D3Vale, Sônia Maria Leite Ribeiro dohttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4788186D2Leismann, Edison Luizhttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4744892H6Ferreira, Marco Aurélio Marqueshttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4760230Y0Lírio, Viviani Silvahttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4763739E62015-03-19T19:29:57Z2008-05-232015-03-19T19:29:57Z2008-03-06PEREIRA, Vanessa da Fonseca. Effects of differentiation on risks and returns of coffee production in Minas Gerais. 2008. 153 f. Dissertação (Mestrado em Economia e Gerenciamento do Agronegócio; Economia das Relações Internacionais; Economia dos Recursos) - Universidade Federal de Viçosa, Viçosa, 2008.http://locus.ufv.br/handle/123456789/9Coffee market deregulation and growing demand for quality drink has increased market competition and the pressure on producers. Differentiated coffee production has emerged as an option to ensure product competition in search for better prices and advantages in a market that defines remuneration according to coffee quality. The number of differentiated coffee producers is increasing, although conventional market performance still predominates. Thus, this research aimed to analyze the effects of the differentiation strategy adopted by the Minas Gerais cerrado producers compared to the Southeastern conventional coffee producers. The study was based on the theories of economics and financial administration on risk and on the theories of economics and strategic administration on differentiation, as well as the theories of market administration on brand use. The returns were estimated by an index that relates costs and prices operational margin and risk analysis was conducted based on dispersion measures and Value at Risk estimates. The Sharpe index was used to concomitantly evaluate the returns and risks related to the differentiation strategy. As for the returns, the results indicated that the Minas Gerais cerrado producers obtained better prices and margins than those in the southeast. Besides the price differential, a gap was observed between the costs of producing a bag of coffee in the two regions due to productivity difference, which was favorable to the Minas Gerais cerrado producer. As for the risks taken by the producers in the two regions, it was verified that coffee price variability in the Minas Gerais cerrado is higher. However, margin variability, which considers prices and productive costs, was higher for the southeastern region production. The potential losses were also higher for the coffee production from this region. The favorable results obtained by the Minas Gerais cerrado coffee producers were related to the differences in productive costs and coffee quality. Thus, improved product quality aimed at higher remuneration and productive management aimed at reducing costs per bag were the most relevant aspects found to enhance the performance of the southeastern coffee producer. On the other hand, coffee business management was found to be a decisive factor for the positive results obtained by the Minas Gerais cerrado producer.A desregulamentação do mercado cafeeiro e o crescimento da demanda por bebidas de qualidade elevaram a concorrência no mercado e resultaram em maiores exigências sobre os produtores. Os cafés diferenciados emergiram como uma opção para garantir a competitividade do produto, em busca de receber preços superiores e obter as vantagens da atuação em um mercado onde a remuneração é definida de acordo com a qualidade do café. O número de produtores que produzem grãos diferenciados é crescente, embora a atuação no mercado convencional seja a preponderante. Destarte, o objetivo desta pesquisa foi realizar uma análise dos efeitos da estratégia de diferenciação adotada pelos produtores do Cerrado mineiro, em comparação aos cafeicultores convencionais do Sudoeste. O estudo baseou-se nas teorias de economia e administração financeira acerca do risco e nas teorias de economia e administração estratégica sobre diferenciação, além das teorias de administração mercadológica sobre utilização de marcas. Os retornos foram estimados por um índice que relaciona custos e preços margem operacional e a análise de riscos foi realizada a partir das medidas de dispersão e das estimativas do Value at Risk. Foi utilizado o Índice de Sharpe para realizar uma avaliação concomitante dos retornos e riscos relacionados à estratégia de diferenciação. Quanto aos retornos, os resultados indicaram que os cafeicultores do Cerrado obtiveram melhores preços e melhores margens que os produtores do Sudoeste. Além do diferencial de preços, constatou-se a existência de uma lacuna entre os custos de se produzir uma saca de café nas duas regiões, em decorrência da diferença de produtividade, favorável ao cafeicultor do Cerrado. A respeito dos riscos incorridos pelos produtores das duas regiões, verificou-se que a variabilidade dos preços do café do Cerrado é maior. Todavia, a variabilidade das margens, as quais consideram preços e custos produtivos, foi maior para a produção na região Sudoeste. As perdas potenciais também foram maiores para a produção de café nessa região. Os resultados favoráveis aos cafeicultores do Cerrado foram relacionados às diferenças dos custos produtivos e da qualidade dos cafés. Assim, a realização de incrementos na qualidade do produto, com vistas a melhorar a remuneração, e de melhorias na gestão do processo produtivo, em busca de reduzir os custos por saca, foram os aspectos considerados relevantes para melhorar o desempenho do produtor do Sudoeste. Em contrapartida, o gerenciamento do negócio cafeeiro foi apontado como fator decisivo para gerar os resultados positivos obtidos pelo produtor do Cerrado mineiro.Conselho Nacional de Desenvolvimento Científico e Tecnológicoapplication/pdfporUniversidade Federal de ViçosaMestrado em Economia AplicadaUFVBREconomia e Gerenciamento do Agronegócio; Economia das Relações Internacionais; Economia dos RecursosRiscos e retornosDiferenciaçãoCaféRisks and returnsDifferentiationCoffeeCNPQ::CIENCIAS SOCIAIS APLICADAS::ECONOMIA::ECONOMIAS AGRARIA E DOS RECURSOS NATURAIS::ECONOMIA AGRARIAEfeitos da diferenciação sobre riscos e retornos da produção de café em Minas GeraisEffects of differentiation on risks and returns of coffee production in Minas Geraisinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:LOCUS Repositório Institucional da UFVinstname:Universidade Federal de Viçosa (UFV)instacron:UFVORIGINALtexto completo.pdfapplication/pdf748725https://locus.ufv.br//bitstream/123456789/9/1/texto%20completo.pdf56d3ec96b0255d0ab20ea640f8a3e6c7MD51TEXTtexto completo.pdf.txttexto completo.pdf.txtExtracted texttext/plain281999https://locus.ufv.br//bitstream/123456789/9/2/texto%20completo.pdf.txt803266758a7da6696e51350789b3de2cMD52THUMBNAILtexto completo.pdf.jpgtexto completo.pdf.jpgIM Thumbnailimage/jpeg3513https://locus.ufv.br//bitstream/123456789/9/3/texto%20completo.pdf.jpgb860aeacd787b12608a296ad7a50d852MD53123456789/92016-04-06 07:57:38.16oai:locus.ufv.br:123456789/9Repositório InstitucionalPUBhttps://www.locus.ufv.br/oai/requestfabiojreis@ufv.bropendoar:21452016-04-06T10:57:38LOCUS Repositório Institucional da UFV - Universidade Federal de Viçosa (UFV)false
dc.title.por.fl_str_mv Efeitos da diferenciação sobre riscos e retornos da produção de café em Minas Gerais
dc.title.alternative.eng.fl_str_mv Effects of differentiation on risks and returns of coffee production in Minas Gerais
title Efeitos da diferenciação sobre riscos e retornos da produção de café em Minas Gerais
spellingShingle Efeitos da diferenciação sobre riscos e retornos da produção de café em Minas Gerais
Pereira, Vanessa da Fonseca
Riscos e retornos
Diferenciação
Café
Risks and returns
Differentiation
Coffee
CNPQ::CIENCIAS SOCIAIS APLICADAS::ECONOMIA::ECONOMIAS AGRARIA E DOS RECURSOS NATURAIS::ECONOMIA AGRARIA
title_short Efeitos da diferenciação sobre riscos e retornos da produção de café em Minas Gerais
title_full Efeitos da diferenciação sobre riscos e retornos da produção de café em Minas Gerais
title_fullStr Efeitos da diferenciação sobre riscos e retornos da produção de café em Minas Gerais
title_full_unstemmed Efeitos da diferenciação sobre riscos e retornos da produção de café em Minas Gerais
title_sort Efeitos da diferenciação sobre riscos e retornos da produção de café em Minas Gerais
author Pereira, Vanessa da Fonseca
author_facet Pereira, Vanessa da Fonseca
author_role author
dc.contributor.authorLattes.por.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4210653U6
dc.contributor.author.fl_str_mv Pereira, Vanessa da Fonseca
dc.contributor.advisor-co1.fl_str_mv Rufino, José Luís dos Santos
dc.contributor.advisor-co1Lattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4780382T0
dc.contributor.advisor-co2.fl_str_mv Braga, Marcelo José
dc.contributor.advisor-co2Lattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4798666D3
dc.contributor.advisor1.fl_str_mv Vale, Sônia Maria Leite Ribeiro do
dc.contributor.advisor1Lattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4788186D2
dc.contributor.referee1.fl_str_mv Leismann, Edison Luiz
dc.contributor.referee1Lattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4744892H6
dc.contributor.referee2.fl_str_mv Ferreira, Marco Aurélio Marques
dc.contributor.referee2Lattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4760230Y0
dc.contributor.referee3.fl_str_mv Lírio, Viviani Silva
dc.contributor.referee3Lattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4763739E6
contributor_str_mv Rufino, José Luís dos Santos
Braga, Marcelo José
Vale, Sônia Maria Leite Ribeiro do
Leismann, Edison Luiz
Ferreira, Marco Aurélio Marques
Lírio, Viviani Silva
dc.subject.por.fl_str_mv Riscos e retornos
Diferenciação
Café
topic Riscos e retornos
Diferenciação
Café
Risks and returns
Differentiation
Coffee
CNPQ::CIENCIAS SOCIAIS APLICADAS::ECONOMIA::ECONOMIAS AGRARIA E DOS RECURSOS NATURAIS::ECONOMIA AGRARIA
dc.subject.eng.fl_str_mv Risks and returns
Differentiation
Coffee
dc.subject.cnpq.fl_str_mv CNPQ::CIENCIAS SOCIAIS APLICADAS::ECONOMIA::ECONOMIAS AGRARIA E DOS RECURSOS NATURAIS::ECONOMIA AGRARIA
description Coffee market deregulation and growing demand for quality drink has increased market competition and the pressure on producers. Differentiated coffee production has emerged as an option to ensure product competition in search for better prices and advantages in a market that defines remuneration according to coffee quality. The number of differentiated coffee producers is increasing, although conventional market performance still predominates. Thus, this research aimed to analyze the effects of the differentiation strategy adopted by the Minas Gerais cerrado producers compared to the Southeastern conventional coffee producers. The study was based on the theories of economics and financial administration on risk and on the theories of economics and strategic administration on differentiation, as well as the theories of market administration on brand use. The returns were estimated by an index that relates costs and prices operational margin and risk analysis was conducted based on dispersion measures and Value at Risk estimates. The Sharpe index was used to concomitantly evaluate the returns and risks related to the differentiation strategy. As for the returns, the results indicated that the Minas Gerais cerrado producers obtained better prices and margins than those in the southeast. Besides the price differential, a gap was observed between the costs of producing a bag of coffee in the two regions due to productivity difference, which was favorable to the Minas Gerais cerrado producer. As for the risks taken by the producers in the two regions, it was verified that coffee price variability in the Minas Gerais cerrado is higher. However, margin variability, which considers prices and productive costs, was higher for the southeastern region production. The potential losses were also higher for the coffee production from this region. The favorable results obtained by the Minas Gerais cerrado coffee producers were related to the differences in productive costs and coffee quality. Thus, improved product quality aimed at higher remuneration and productive management aimed at reducing costs per bag were the most relevant aspects found to enhance the performance of the southeastern coffee producer. On the other hand, coffee business management was found to be a decisive factor for the positive results obtained by the Minas Gerais cerrado producer.
publishDate 2008
dc.date.available.fl_str_mv 2008-05-23
2015-03-19T19:29:57Z
dc.date.issued.fl_str_mv 2008-03-06
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identifier_str_mv PEREIRA, Vanessa da Fonseca. Effects of differentiation on risks and returns of coffee production in Minas Gerais. 2008. 153 f. Dissertação (Mestrado em Economia e Gerenciamento do Agronegócio; Economia das Relações Internacionais; Economia dos Recursos) - Universidade Federal de Viçosa, Viçosa, 2008.
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