Mulheres e corpo: uma investigação sobre os valores de consumo do corpo feminino
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da UNIGRANRIO |
Texto Completo: | http://localhost:8080/tede/handle/tede/77 |
Resumo: | The body and its manifestations in consumer society have been part of the list of concerns of academics from different fields of knowledge. The body became an object that can be consumed, and became the centerpiece of a growing market since the second half of the twentieth century having great importance for marketing. The aim of this study is to investigate the consumption figures of the female body, which will contribute to studies in marketing, specifically in the study area of consumer behavior. Thus, there were fifteen in-depth interviews with consumers that, after being written down, were analyzed using the technique of content analysis proposed by Bardin (1977). Holbrook´s (1999) value typology was used as the basis for the categorization of the values of consumption in relation to the female body. Finally, it was possible to identify the types of consumer values proposed by Holbrook, but there were a few discussions about the perfect suitability of this typology to identify consumer values of the female body. |
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Sauerbronn, João Felipe RammeltSauerbronn, João Felipe RammeltIrigaray, Hélio Arthur ReisAyrosa, Eduardo André TeixeiraTonini, Karla Andréa Dulce2016-10-18T18:03:09Z2016-03-24Tonini, Karla Andréa Dulce. Mulheres e corpo: uma investigação sobre os valores de consumo do corpo feminino. 2016. 79 f. Dissertação (Mestrado em Administração) - Universidade do Grande Rio "Prof. José de Souza Herdy", Rio de Janeiro.http://localhost:8080/tede/handle/tede/77The body and its manifestations in consumer society have been part of the list of concerns of academics from different fields of knowledge. The body became an object that can be consumed, and became the centerpiece of a growing market since the second half of the twentieth century having great importance for marketing. The aim of this study is to investigate the consumption figures of the female body, which will contribute to studies in marketing, specifically in the study area of consumer behavior. Thus, there were fifteen in-depth interviews with consumers that, after being written down, were analyzed using the technique of content analysis proposed by Bardin (1977). Holbrook´s (1999) value typology was used as the basis for the categorization of the values of consumption in relation to the female body. Finally, it was possible to identify the types of consumer values proposed by Holbrook, but there were a few discussions about the perfect suitability of this typology to identify consumer values of the female body.O corpo e suas formas de manifestação na sociedade de consumo têm feito parte do rol de preocupações de acadêmicos oriundos de diversas áreas do conhecimento. O corpo se transformou em um objeto passível de ser consumido, e se tornou o ponto central de um mercado que cresce desde a segunda metade do século XX tendo grande importância para área de marketing. O objetivo desse trabalho é investigar os valores de consumo do corpo feminino, o que irá contribuir para os estudos na área de marketing, mais precisamente na área de estudo do comportamento do consumidor. Assim, foram realizadas quinze entrevistas em profundidade com consumidoras que, depois de transcritas, foram analisadas através da técnica de análise de conteúdo proposta por Bardin (1977). A tipologia de valor de Holbrook (1999) foi utilizada como base para a categorização dos valores de consumo em relação ao corpo feminino. Ao fim, foi possível identificar os tipos de valor de consumo propostos por Holbrook, mas também surgiram algumas discussões a respeito da perfeita adequação dessa tipologia para a identificação de valores de consumo do corpo feminino.Submitted by Janser dos Santos Nascimento (janser.nascimento@unigranrio.com.br) on 2016-10-18T18:03:09Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Karla Andrea Dulce Tonini.pdf: 524065 bytes, checksum: 211de0daed68ffa3ae041778a730e399 (MD5)Made available in DSpace on 2016-10-18T18:03:09Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Karla Andrea Dulce Tonini.pdf: 524065 bytes, checksum: 211de0daed68ffa3ae041778a730e399 (MD5) Previous issue date: 2016-03-24CNPqapplication/pdfporUniversidade do Grande RioPrograma de Pós-Graduacão em AdministraçãoUNIGRANRIOBrasilUnigranrio::Administraçãohttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessAdministraçãoMarketingComportamento do consumidorADMINISTRAÇÃOMulheres e corpo: uma investigação sobre os valores de consumo do corpo femininoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Biblioteca Digital de Teses e Dissertações da UNIGRANRIOinstname:Universidade do Grande Rio (UNIGRANRIO)instacron:UNIGRANRIOLICENSElicense.txtlicense.txttext/plain; charset=utf-81982http://localhost:8080/tede/bitstream/tede/77/1/license.txt4a50535e8405f611398e6e2d408dbd1bMD51CC-LICENSElicense_urllicense_urltext/plain; charset=utf-849http://localhost:8080/tede/bitstream/tede/77/2/license_url4afdbb8c545fd630ea7db775da747b2fMD52license_textlicense_texttext/html; charset=utf-80http://localhost:8080/tede/bitstream/tede/77/3/license_textd41d8cd98f00b204e9800998ecf8427eMD53license_rdflicense_rdfapplication/rdf+xml; charset=utf-80http://localhost:8080/tede/bitstream/tede/77/4/license_rdfd41d8cd98f00b204e9800998ecf8427eMD54ORIGINALKarla Andrea Dulce Tonini.pdfKarla Andrea Dulce Tonini.pdfapplication/pdf524065http://localhost:8080/tede/bitstream/tede/77/5/Karla+Andrea+Dulce+Tonini.pdf211de0daed68ffa3ae041778a730e399MD55tede/772016-10-18 16:03:09.282oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://tede.unigranrio.edu.br/PUBhttp://tede.unigranrio.edu.br/oai/requestrepositorio@instituicao.br||repositorio@instituicao.bropendoar:2016-10-18T18:03:09Biblioteca Digital de Teses e Dissertações da UNIGRANRIO - Universidade do Grande Rio (UNIGRANRIO)false |
dc.title.por.fl_str_mv |
Mulheres e corpo: uma investigação sobre os valores de consumo do corpo feminino |
title |
Mulheres e corpo: uma investigação sobre os valores de consumo do corpo feminino |
spellingShingle |
Mulheres e corpo: uma investigação sobre os valores de consumo do corpo feminino Tonini, Karla Andréa Dulce Administração Marketing Comportamento do consumidor ADMINISTRAÇÃO |
title_short |
Mulheres e corpo: uma investigação sobre os valores de consumo do corpo feminino |
title_full |
Mulheres e corpo: uma investigação sobre os valores de consumo do corpo feminino |
title_fullStr |
Mulheres e corpo: uma investigação sobre os valores de consumo do corpo feminino |
title_full_unstemmed |
Mulheres e corpo: uma investigação sobre os valores de consumo do corpo feminino |
title_sort |
Mulheres e corpo: uma investigação sobre os valores de consumo do corpo feminino |
author |
Tonini, Karla Andréa Dulce |
author_facet |
Tonini, Karla Andréa Dulce |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Sauerbronn, João Felipe Rammelt |
dc.contributor.referee1.fl_str_mv |
Sauerbronn, João Felipe Rammelt |
dc.contributor.referee2.fl_str_mv |
Irigaray, Hélio Arthur Reis |
dc.contributor.referee3.fl_str_mv |
Ayrosa, Eduardo André Teixeira |
dc.contributor.author.fl_str_mv |
Tonini, Karla Andréa Dulce |
contributor_str_mv |
Sauerbronn, João Felipe Rammelt Sauerbronn, João Felipe Rammelt Irigaray, Hélio Arthur Reis Ayrosa, Eduardo André Teixeira |
dc.subject.por.fl_str_mv |
Administração Marketing Comportamento do consumidor |
topic |
Administração Marketing Comportamento do consumidor ADMINISTRAÇÃO |
dc.subject.cnpq.fl_str_mv |
ADMINISTRAÇÃO |
description |
The body and its manifestations in consumer society have been part of the list of concerns of academics from different fields of knowledge. The body became an object that can be consumed, and became the centerpiece of a growing market since the second half of the twentieth century having great importance for marketing. The aim of this study is to investigate the consumption figures of the female body, which will contribute to studies in marketing, specifically in the study area of consumer behavior. Thus, there were fifteen in-depth interviews with consumers that, after being written down, were analyzed using the technique of content analysis proposed by Bardin (1977). Holbrook´s (1999) value typology was used as the basis for the categorization of the values of consumption in relation to the female body. Finally, it was possible to identify the types of consumer values proposed by Holbrook, but there were a few discussions about the perfect suitability of this typology to identify consumer values of the female body. |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-10-18T18:03:09Z |
dc.date.issued.fl_str_mv |
2016-03-24 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Tonini, Karla Andréa Dulce. Mulheres e corpo: uma investigação sobre os valores de consumo do corpo feminino. 2016. 79 f. Dissertação (Mestrado em Administração) - Universidade do Grande Rio "Prof. José de Souza Herdy", Rio de Janeiro. |
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http://localhost:8080/tede/handle/tede/77 |
identifier_str_mv |
Tonini, Karla Andréa Dulce. Mulheres e corpo: uma investigação sobre os valores de consumo do corpo feminino. 2016. 79 f. Dissertação (Mestrado em Administração) - Universidade do Grande Rio "Prof. José de Souza Herdy", Rio de Janeiro. |
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http://localhost:8080/tede/handle/tede/77 |
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Universidade do Grande Rio |
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Programa de Pós-Graduacão em Administração |
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UNIGRANRIO |
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Brasil |
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Unigranrio::Administração |
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Universidade do Grande Rio |
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