Pokémon Go as a Persuasive Technology: Lessons Learned from an Acclaimed Mobile Game Experience

• Autor(a) principal: Halpern, Marcelo C.
• Data de Publicação: 2018
• Outros Autores: Kipper, Fabricio Augusto, Sugimoto, Adriana, Silva, Tânia Luisa Koltermann da
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Revista de Design, Tecnologia e Sociedade
• Texto Completo: https://periodicos.unb.br/index.php/design-tecnologia-sociedade/article/view/12301
• topic: Tecnologia Persuasiva. Pokémon Go. Jogos.; Persuasive Technology. Pokémon Go. Games.

The mobile game Pokémon Go has received great attention given its controversy and popularity worldwide. The main objective of this study is understanding, by the use of a player-based survey, the impacts on players’ habits and behaviors, such as investigating its association with Captology concepts. Four interest axes unfold under this perspective: well-being, gameplay, franchising and technology. The major findings include the characterization of the game as a persuasive technology resulting from the identification of intentional behavior change in players. The analysis also leads to a discussion of its effectiveness from the perspective of persuasive technologies, thus obtaining relevant contributions for the development of new products, such as the importance of gamification and franchising.