The identity of territory and border as cultural tourism

• Autor(a) principal: Valenzuela Robles, Miguel Esteban
• Data de Publicação: 2020
• Tipo de documento: Artigo
• Idioma: spa
• Título da fonte: Revista Cenário
• Texto Completo: https://periodicos.unb.br/index.php/revistacenario/article/view/32213
• topic: turismo cultural; identidade; frontera; marca ciudad; turismo cultural; identidade; frontera; marca ciudad.; cultural tourism; identity; border; city brand.

This essay presents a perspective on the possibilities of developing a cultural tourism strategy for the city of Mexicali, in the border state of Baja California, Mexico; a territory adjacent to Southern California. This application derives from the border situation that this city has with the United States, and that has shaped its social and economic relations throughout its history. The aim is to outline the idea that an adequate development of local identity can be the trigger to configure the strategy in question; since this city has been a terminal of migrant flows that, mainly from the interior of Mexico, have adopted this city as a seat. The current economic changes open the possibility for cultural tourism to be a development option for this city.