Tourism and Contemporary Trends: Women as solo travelers

• Autor(a) principal: Resende Mario, Larissa
• Data de Publicação: 2021
• Outros Autores: Mitie Nagano, Carolina, Cezar Cuzziol, Eloisa, Borges, Gabrielle
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Cenário
• Texto Completo: https://periodicos.unb.br/index.php/revistacenario/article/view/35690
• topic: segmentação turística; motivações; turismo solo; mulher; segmentación turística; motivaciones; turismo solo; mujer

This study investigates whether the search for women for solo travel is already characterized as a tourist segment in Brazil. The research is exploratory-descriptive with a qualitative and quantitative approach, and its general objective was to analyze the growth in the number of women traveling solo in the Brazilian territory. 454 questionnaires were applied to women over 18 years old, who had already traveled at least one trip alone in the country. The results demonstrated that the solo traveler is already seen as a growing segment, evidenced even by the emergence of specific service agencies and platforms. It was observed that Brazilian destinations are not prepared to receive women who travel alone, and the high rates of violence against women and the lack of public security in the country influence the decision to travel alone.