Social Merchandising as an Intervention Strategy in Metacontingencies: Analysis of a Work of Television Fiction about the Control of Human Trafficking in Brazil

Detalhes bibliográficos
Autor(a) principal: Costa do Vale, Olívia
Data de Publicação: 2020
Outros Autores: Abreu Vasconcelos, Laércia
Tipo de documento: Artigo
Idioma: por
Título da fonte: Psicologia (Universidade de Brasília. Online)
Texto Completo: https://periodicos.unb.br/index.php/revistaptp/article/view/29889
Resumo: Behavior-analytic studies of cultural phenomena can contribute to cultural planning by using strategies such as social merchandising. The goal of this research was to analyze metacontingencies based on a social theme of great impact - human trafficking - in a Brazilian soap opera (Salve Jorge) with a large audience. Scenes related to the theme were described in terms of contingencies, classified in seven metacontingencies, which were presented in high frequency throughout the chapters. The impact of the soap opera was observed in the increased frequency of news about human trafficking in six newspapers as well as complaints registered in the periods before, simultaneous and after the exhibition of Salve Jorge. The news is indicative of the positive effect of a work of fiction on the recognition and definition of “human trafficking”, which also contributes to a higher frequency of complaints and interventions implemented by competent agencies.
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spelling Social Merchandising as an Intervention Strategy in Metacontingencies: Analysis of a Work of Television Fiction about the Control of Human Trafficking in BrazilMerchandising Social como uma Estratégia de Intervenção em Metacontingências: Análise de uma Obra de Ficção Televisiva sobre o Controle do Tráfico de Pessoas no BrasilMetacontingency, Social merchandising, Human trafficking, Cultural practices, Soap operaMetacontingência, Merchandising social, Tráfico de pessoas, Práticas culturais, TelenovelaBehavior-analytic studies of cultural phenomena can contribute to cultural planning by using strategies such as social merchandising. The goal of this research was to analyze metacontingencies based on a social theme of great impact - human trafficking - in a Brazilian soap opera (Salve Jorge) with a large audience. Scenes related to the theme were described in terms of contingencies, classified in seven metacontingencies, which were presented in high frequency throughout the chapters. The impact of the soap opera was observed in the increased frequency of news about human trafficking in six newspapers as well as complaints registered in the periods before, simultaneous and after the exhibition of Salve Jorge. The news is indicative of the positive effect of a work of fiction on the recognition and definition of “human trafficking”, which also contributes to a higher frequency of complaints and interventions implemented by competent agencies.Estudos de fenômenos culturais, a partir da Análise do Comportamento, contribuem para o planejamento cultural ao utilizar estratégias como o merchandising social. O objetivo desta pesquisa foi analisar metacontingências, a partir de um tema social com forte impacto - tráfico de pessoas - em uma novela brasileira de grande audiência: Salve Jorge. As cenas relativas ao tema foram descritas em termos de contingências, classificadas em sete metacontingências, as quais foram apresentadas em alta frequência no transcorrer dos capítulos. O impacto da novela foi observado no aumento da frequência de notícias sobre tráfico de pessoas em seis jornais, além de denúncias registradas nos períodos anterior, simultâneo e posterior à exibição de Salve Jorge. As notícias são indicadores do efeito positivo da obra de ficção sobre o reconhecimento e definição de “tráfico de pessoas”, o que contribuei para a frequência de denúncias em órgãos competentes e a implementação das intervenções.Instituto de Psicologia - Universidade de Brasília2020-03-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.unb.br/index.php/revistaptp/article/view/2988910.1590/0102.3772e35515Psicologia: Teoria e Pesquisa; Vol. 35 (2019)Psicologia: Teoria e Pesquisa; Vol. 35 (2019)Psicologia: Teoria e Pesquisa; Vol. 35 (2019)Psicologia: Teoria e Pesquisa; v. 35 (2019)1806-34460102-3772reponame:Psicologia (Universidade de Brasília. Online)instname:Universidade de Brasília (UnB)instacron:UNBporhttps://periodicos.unb.br/index.php/revistaptp/article/view/29889/25449Copyright (c) 2020 Olívia Costa do Vale, Laércia Abreu Vasconceloshttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccess Costa do Vale, OlíviaAbreu Vasconcelos, Laércia 2020-07-10T17:25:53Zoai:ojs.pkp.sfu.ca:article/29889Revistahttps://periodicos.unb.br/index.php/revistaptp/indexPUBhttps://periodicos.unb.br/index.php/revistaptp/oairevistaptp@gmail.com1806-34460102-3772opendoar:2020-07-10T17:25:53Psicologia (Universidade de Brasília. Online) - Universidade de Brasília (UnB)false
dc.title.none.fl_str_mv Social Merchandising as an Intervention Strategy in Metacontingencies: Analysis of a Work of Television Fiction about the Control of Human Trafficking in Brazil
Merchandising Social como uma Estratégia de Intervenção em Metacontingências: Análise de uma Obra de Ficção Televisiva sobre o Controle do Tráfico de Pessoas no Brasil
title Social Merchandising as an Intervention Strategy in Metacontingencies: Analysis of a Work of Television Fiction about the Control of Human Trafficking in Brazil
spellingShingle Social Merchandising as an Intervention Strategy in Metacontingencies: Analysis of a Work of Television Fiction about the Control of Human Trafficking in Brazil
Costa do Vale, Olívia
Metacontingency, Social merchandising, Human trafficking, Cultural practices, Soap opera
Metacontingência, Merchandising social, Tráfico de pessoas, Práticas culturais, Telenovela
title_short Social Merchandising as an Intervention Strategy in Metacontingencies: Analysis of a Work of Television Fiction about the Control of Human Trafficking in Brazil
title_full Social Merchandising as an Intervention Strategy in Metacontingencies: Analysis of a Work of Television Fiction about the Control of Human Trafficking in Brazil
title_fullStr Social Merchandising as an Intervention Strategy in Metacontingencies: Analysis of a Work of Television Fiction about the Control of Human Trafficking in Brazil
title_full_unstemmed Social Merchandising as an Intervention Strategy in Metacontingencies: Analysis of a Work of Television Fiction about the Control of Human Trafficking in Brazil
title_sort Social Merchandising as an Intervention Strategy in Metacontingencies: Analysis of a Work of Television Fiction about the Control of Human Trafficking in Brazil
author Costa do Vale, Olívia
author_facet Costa do Vale, Olívia
Abreu Vasconcelos, Laércia
author_role author
author2 Abreu Vasconcelos, Laércia
author2_role author
dc.contributor.author.fl_str_mv Costa do Vale, Olívia
Abreu Vasconcelos, Laércia
dc.subject.por.fl_str_mv Metacontingency, Social merchandising, Human trafficking, Cultural practices, Soap opera
Metacontingência, Merchandising social, Tráfico de pessoas, Práticas culturais, Telenovela
topic Metacontingency, Social merchandising, Human trafficking, Cultural practices, Soap opera
Metacontingência, Merchandising social, Tráfico de pessoas, Práticas culturais, Telenovela
description Behavior-analytic studies of cultural phenomena can contribute to cultural planning by using strategies such as social merchandising. The goal of this research was to analyze metacontingencies based on a social theme of great impact - human trafficking - in a Brazilian soap opera (Salve Jorge) with a large audience. Scenes related to the theme were described in terms of contingencies, classified in seven metacontingencies, which were presented in high frequency throughout the chapters. The impact of the soap opera was observed in the increased frequency of news about human trafficking in six newspapers as well as complaints registered in the periods before, simultaneous and after the exhibition of Salve Jorge. The news is indicative of the positive effect of a work of fiction on the recognition and definition of “human trafficking”, which also contributes to a higher frequency of complaints and interventions implemented by competent agencies.
publishDate 2020
dc.date.none.fl_str_mv 2020-03-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.unb.br/index.php/revistaptp/article/view/29889
10.1590/0102.3772e35515
url https://periodicos.unb.br/index.php/revistaptp/article/view/29889
identifier_str_mv 10.1590/0102.3772e35515
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.unb.br/index.php/revistaptp/article/view/29889/25449
dc.rights.driver.fl_str_mv Copyright (c) 2020 Olívia Costa do Vale, Laércia Abreu Vasconcelos
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Olívia Costa do Vale, Laércia Abreu Vasconcelos
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto de Psicologia - Universidade de Brasília
publisher.none.fl_str_mv Instituto de Psicologia - Universidade de Brasília
dc.source.none.fl_str_mv Psicologia: Teoria e Pesquisa; Vol. 35 (2019)
Psicologia: Teoria e Pesquisa; Vol. 35 (2019)
Psicologia: Teoria e Pesquisa; Vol. 35 (2019)
Psicologia: Teoria e Pesquisa; v. 35 (2019)
1806-3446
0102-3772
reponame:Psicologia (Universidade de Brasília. Online)
instname:Universidade de Brasília (UnB)
instacron:UNB
instname_str Universidade de Brasília (UnB)
instacron_str UNB
institution UNB
reponame_str Psicologia (Universidade de Brasília. Online)
collection Psicologia (Universidade de Brasília. Online)
repository.name.fl_str_mv Psicologia (Universidade de Brasília. Online) - Universidade de Brasília (UnB)
repository.mail.fl_str_mv revistaptp@gmail.com
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