Political Branding: The use of campaign color as symbolism of platforms among the presidential candidates in the 2022 elections
Autor(a) principal: | |
---|---|
Data de Publicação: | 2024 |
Outros Autores: | , , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Diversitas Journal |
Texto Completo: | https://diversitasjournal.com.br/diversitas_journal/article/view/2831 |
Resumo: | In a very complex nature of politics, color serves as a low-level heuristic for voters, especially the use of campaign color as a symbolism of platforms. This study sought to determine the level of agreement on the universal meaning of the different colors chosen by the Presidential candidates during the 2022 national elections; the level of agreement if the political colors of the presidential candidates and its representation to their political platforms; and if these chosen political colors correspond to the platforms of the presidential candidates among the students of the School of Teachers and Liberal Arts of the University of Baguio. A mixed method with a self-constructed questionnaire using the Likert Scale to determine the level of agreement among the 143 respondents and an interview with 8 informants among the students was used in this study. The study revealed that the color Red is the most misinterpreted color because of its historical and psychological connotations which led to its negative symbolism. While both Pink and Blue, showed a positive result because of their psychological, cultural, and political aspect. Furthermore, all colors aligned with their platforms except the color Red by Marcos with his platform about Unity. Additionally, the presidential candidates' platforms were based on their personal and political factors. Overall, the research suggests that there’s still no established meaning of political colors in our country and that voters still take issue with what the colors truly represent. |
id |
UNEAL_991a9504a1dd3d34932df3e6caa555cb |
---|---|
oai_identifier_str |
oai:ojs.diversitasjournal.com.br:article/2831 |
network_acronym_str |
UNEAL |
network_name_str |
Diversitas Journal |
repository_id_str |
|
spelling |
Political Branding: The use of campaign color as symbolism of platforms among the presidential candidates in the 2022 electionsPolitical Branding: O uso da cor de campanha como simbolismo de plataformas entre os presidenciáveis nas eleições de 2022political brandingpresidential campaignPhilippine electionsIn a very complex nature of politics, color serves as a low-level heuristic for voters, especially the use of campaign color as a symbolism of platforms. This study sought to determine the level of agreement on the universal meaning of the different colors chosen by the Presidential candidates during the 2022 national elections; the level of agreement if the political colors of the presidential candidates and its representation to their political platforms; and if these chosen political colors correspond to the platforms of the presidential candidates among the students of the School of Teachers and Liberal Arts of the University of Baguio. A mixed method with a self-constructed questionnaire using the Likert Scale to determine the level of agreement among the 143 respondents and an interview with 8 informants among the students was used in this study. The study revealed that the color Red is the most misinterpreted color because of its historical and psychological connotations which led to its negative symbolism. While both Pink and Blue, showed a positive result because of their psychological, cultural, and political aspect. Furthermore, all colors aligned with their platforms except the color Red by Marcos with his platform about Unity. Additionally, the presidential candidates' platforms were based on their personal and political factors. Overall, the research suggests that there’s still no established meaning of political colors in our country and that voters still take issue with what the colors truly represent.En una naturaleza muy compleja de la política, el color sirve como una heurística de bajo nivel para los votantes, especialmente el uso del color de campaña como simbolismo de las plataformas. Este estudio buscó determinar el nivel de acuerdo sobre el significado universal de los diferentes colores elegidos por los candidatos Presidenciales durante las elecciones nacionales de 2022; el nivel de acuerdo sobre los colores políticos de los candidatos presidenciales y su representación en sus plataformas políticas; y si estos colores políticos elegidos corresponden a las plataformas de los candidatos presidenciales entre los estudiantes de la Escuela de Profesores y Artes Liberales de la Universidad de Baguio. En este estudio se utilizó un método mixto con un cuestionario autoconstruido utilizando la escala Likert para determinar el nivel de acuerdo entre los 143 encuestados y una entrevista a 8 informantes entre los estudiantes. El estudio reveló que el color rojo es el color más mal interpretado debido a sus connotaciones históricas y psicológicas que condujeron a su simbolismo negativo. Mientras que tanto Rosa como Azul, mostraron un resultado positivo por su aspecto psicológico, cultural y político. Además, todos los colores se alinearon con sus plataformas excepto el color Rojo de Marcos con su plataforma sobre Unity. Además, las plataformas de los candidatos presidenciales se basaron en sus factores personales y políticos. En general, la investigación sugiere que todavía no existe un significado establecido para los colores políticos en nuestro país y que los votantes aún no están de acuerdo con lo que realmente representan los colores.Numa natureza muito complexa da política, a cor serve como uma heurística de baixo nível para os eleitores, especialmente no uso da cor da campanha como simbolismo das plataformas. Este estudo procurou determinar o nível de concordância sobre o significado universal das diferentes cores escolhidas pelos candidatos presidenciais durante as eleições nacionais de 2022; o nível de concordância com as cores políticas dos candidatos presidenciais e a sua representação nas suas plataformas políticas; e se essas cores políticas escolhidas correspondem às plataformas dos candidatos presidenciais entre os alunos da Escola de Professores e Artes Liberais da Universidade de Baguio. Neste estudo foi utilizado um método misto com questionário autoconstruído utilizando a Escala Likert para determinar o nível de concordância entre os 143 respondentes e uma entrevista com 8 informantes entre os alunos. O estudo revelou que a cor Vermelha é a cor mais mal interpretada pelas suas conotações históricas e psicológicas que levaram ao seu simbolismo negativo. Tanto Rosa quanto Azul apresentaram resultado positivo devido ao seu aspecto psicológico, cultural e político. Além disso, todas as cores alinhadas com suas plataformas exceto a cor Vermelha do Marcos com sua plataforma sobre Unity. Além disso, as plataformas dos candidatos presidenciais baseavam-se nos seus factores pessoais e políticos. No geral, a pesquisa sugere que ainda não existe um significado estabelecido para as cores políticas no nosso país e que os eleitores ainda questionam o que as cores realmente representam.Universidade Estadual de Alagoas - Eduneal2024-03-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://diversitasjournal.com.br/diversitas_journal/article/view/283110.48017/dj.v9iSpecial1.2831Diversitas Journal; Vol. 9 No. 1_Special (2024): Sustainability in Asia-Pacific: Multidisciplinary Insights and InnovationsDiversitas Journal; Vol. 9 Núm. 1_Special (2024): Sostenibilidad en Asia-Pacífico: ideas e innovaciones multidisciplinariasDiversitas Journal; v. 9 n. 1_Special (2024): Sustentabilidade na Ásia-Pacífico: insights e inovações multidisciplinares2525-521510.48017/dj.v9i1reponame:Diversitas Journalinstname:Universidade Estadual de Alagoas (UNEAL)instacron:UNEALenghttps://diversitasjournal.com.br/diversitas_journal/article/view/2831/2416Copyright (c) 2024 Christal Jane Alturas, Jessica Khendy Balanza, Precious Lyca Cabalse, Khrist Jaira Ignacio, Alexander Jr Killip, Khristine Claire Nicdaohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessChristal JaneJessica KhendyPrecious LycaKhrist JairaAlexander JrKhristine Claire2024-04-18T14:49:57Zoai:ojs.diversitasjournal.com.br:article/2831Revistahttps://diversitasjournal.com.br/diversitas_journal/indexPUBhttps://www.e-publicacoes.uerj.br/index.php/muralinternacional/oairevistadiversitasjournal@gmail.com2525-52152525-5215opendoar:2024-04-18T14:49:57Diversitas Journal - Universidade Estadual de Alagoas (UNEAL)false |
dc.title.none.fl_str_mv |
Political Branding: The use of campaign color as symbolism of platforms among the presidential candidates in the 2022 elections Political Branding: O uso da cor de campanha como simbolismo de plataformas entre os presidenciáveis nas eleições de 2022 |
title |
Political Branding: The use of campaign color as symbolism of platforms among the presidential candidates in the 2022 elections |
spellingShingle |
Political Branding: The use of campaign color as symbolism of platforms among the presidential candidates in the 2022 elections Christal Jane political branding presidential campaign Philippine elections |
title_short |
Political Branding: The use of campaign color as symbolism of platforms among the presidential candidates in the 2022 elections |
title_full |
Political Branding: The use of campaign color as symbolism of platforms among the presidential candidates in the 2022 elections |
title_fullStr |
Political Branding: The use of campaign color as symbolism of platforms among the presidential candidates in the 2022 elections |
title_full_unstemmed |
Political Branding: The use of campaign color as symbolism of platforms among the presidential candidates in the 2022 elections |
title_sort |
Political Branding: The use of campaign color as symbolism of platforms among the presidential candidates in the 2022 elections |
author |
Christal Jane |
author_facet |
Christal Jane Jessica Khendy Precious Lyca Khrist Jaira Alexander Jr Khristine Claire |
author_role |
author |
author2 |
Jessica Khendy Precious Lyca Khrist Jaira Alexander Jr Khristine Claire |
author2_role |
author author author author author |
dc.contributor.author.fl_str_mv |
Christal Jane Jessica Khendy Precious Lyca Khrist Jaira Alexander Jr Khristine Claire |
dc.subject.por.fl_str_mv |
political branding presidential campaign Philippine elections |
topic |
political branding presidential campaign Philippine elections |
description |
In a very complex nature of politics, color serves as a low-level heuristic for voters, especially the use of campaign color as a symbolism of platforms. This study sought to determine the level of agreement on the universal meaning of the different colors chosen by the Presidential candidates during the 2022 national elections; the level of agreement if the political colors of the presidential candidates and its representation to their political platforms; and if these chosen political colors correspond to the platforms of the presidential candidates among the students of the School of Teachers and Liberal Arts of the University of Baguio. A mixed method with a self-constructed questionnaire using the Likert Scale to determine the level of agreement among the 143 respondents and an interview with 8 informants among the students was used in this study. The study revealed that the color Red is the most misinterpreted color because of its historical and psychological connotations which led to its negative symbolism. While both Pink and Blue, showed a positive result because of their psychological, cultural, and political aspect. Furthermore, all colors aligned with their platforms except the color Red by Marcos with his platform about Unity. Additionally, the presidential candidates' platforms were based on their personal and political factors. Overall, the research suggests that there’s still no established meaning of political colors in our country and that voters still take issue with what the colors truly represent. |
publishDate |
2024 |
dc.date.none.fl_str_mv |
2024-03-10 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://diversitasjournal.com.br/diversitas_journal/article/view/2831 10.48017/dj.v9iSpecial1.2831 |
url |
https://diversitasjournal.com.br/diversitas_journal/article/view/2831 |
identifier_str_mv |
10.48017/dj.v9iSpecial1.2831 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://diversitasjournal.com.br/diversitas_journal/article/view/2831/2416 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual de Alagoas - Eduneal |
publisher.none.fl_str_mv |
Universidade Estadual de Alagoas - Eduneal |
dc.source.none.fl_str_mv |
Diversitas Journal; Vol. 9 No. 1_Special (2024): Sustainability in Asia-Pacific: Multidisciplinary Insights and Innovations Diversitas Journal; Vol. 9 Núm. 1_Special (2024): Sostenibilidad en Asia-Pacífico: ideas e innovaciones multidisciplinarias Diversitas Journal; v. 9 n. 1_Special (2024): Sustentabilidade na Ásia-Pacífico: insights e inovações multidisciplinares 2525-5215 10.48017/dj.v9i1 reponame:Diversitas Journal instname:Universidade Estadual de Alagoas (UNEAL) instacron:UNEAL |
instname_str |
Universidade Estadual de Alagoas (UNEAL) |
instacron_str |
UNEAL |
institution |
UNEAL |
reponame_str |
Diversitas Journal |
collection |
Diversitas Journal |
repository.name.fl_str_mv |
Diversitas Journal - Universidade Estadual de Alagoas (UNEAL) |
repository.mail.fl_str_mv |
revistadiversitasjournal@gmail.com |
_version_ |
1797051274105978880 |