Selected Filipino Faculty Members' Online Shopping Experience in Manila's Online Marketplace
Autor(a) principal: | |
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Data de Publicação: | 2024 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Diversitas Journal |
Texto Completo: | https://diversitasjournal.com.br/diversitas_journal/article/view/2684 |
Resumo: | This study is current and applicable to the new norm of comprehending the experiences of online consumers on online marketplace pages. This study concentrated on the online shopping experiences and reactions of selected faculty members by identifying key observations, and consumer experiences on the web that emphasize browsing, purchasing, and online flow. The researchers used phenomenology as a qualitative research method to collect responses from twenty buyers who varied in consumer experience, gender, and age. The interview was tailored to each participant based on online information and a guide question. Results of the interviews revealed that some faculty members at a local university in Manila find online businesses to be both popular and convenient, while they can readily access online marketplaces. In addition, they purchase frequently using this platform due to the low prices, which is advantageous for them as consumers, although they are wary of con artists and fake buyers/sellers. Meanwhile, the challenges encountered by buyers include product complexities and meet-up changes, as well as the central issues of online trust and social connection. Despite the fact that some product acquisitions are difficult, the study found that appropriateness, price setting, and seller connections kept customers purchasing on the online market. Despite offering valuable insights into the faculty members’ online purchasing experience, this research has a number of limitations. The study is predicated on a twenty-participant qualitative investigation that was conducted primarily in Manila. Consequently, future research should involve populations from different regions. Numerous opportunities exist for future research to build on these findings. The development of a typology of online encounters and circumstances is one of the suggested areas for future study. |
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Selected Filipino Faculty Members' Online Shopping Experience in Manila's Online MarketplaceExperiência de compra on-line de membros do corpo docente filipinos selecionados no mercado on-line de Manila, Filipinasconsumersonline shoppingonline marketplacequalitativee-commercebusinessConsumidorescompras onlinemercado onlinequalitativo This study is current and applicable to the new norm of comprehending the experiences of online consumers on online marketplace pages. This study concentrated on the online shopping experiences and reactions of selected faculty members by identifying key observations, and consumer experiences on the web that emphasize browsing, purchasing, and online flow. The researchers used phenomenology as a qualitative research method to collect responses from twenty buyers who varied in consumer experience, gender, and age. The interview was tailored to each participant based on online information and a guide question. Results of the interviews revealed that some faculty members at a local university in Manila find online businesses to be both popular and convenient, while they can readily access online marketplaces. In addition, they purchase frequently using this platform due to the low prices, which is advantageous for them as consumers, although they are wary of con artists and fake buyers/sellers. Meanwhile, the challenges encountered by buyers include product complexities and meet-up changes, as well as the central issues of online trust and social connection. Despite the fact that some product acquisitions are difficult, the study found that appropriateness, price setting, and seller connections kept customers purchasing on the online market. Despite offering valuable insights into the faculty members’ online purchasing experience, this research has a number of limitations. The study is predicated on a twenty-participant qualitative investigation that was conducted primarily in Manila. Consequently, future research should involve populations from different regions. Numerous opportunities exist for future research to build on these findings. The development of a typology of online encounters and circumstances is one of the suggested areas for future study. Este estudio es actual y aplicable a la nueva norma de comprender las experiencias de los consumidores en línea en las páginas del mercado en línea. Este estudio se concentró en las experiencias de compra en línea y las reacciones de profesores seleccionados al identificar observaciones clave y experiencias de consumidores en la web que enfatizan la navegación, la compra y el flujo en línea. Los investigadores utilizaron la fenomenología como método de investigación cualitativa para recopilar respuestas de veinte compradores que variaban en cuanto a experiencia de consumo, género y edad. La entrevista se adaptó a cada participante en función de la información en línea y una pregunta guía. Los resultados de las entrevistas revelaron que algunos profesores de una universidad local en Manila encuentran que los negocios en línea son populares y convenientes, mientras que pueden acceder fácilmente a los mercados en línea. Además, compran con frecuencia utilizando esta plataforma debido a los bajos precios, lo que es ventajoso para ellos como consumidores, aunque desconfían de los estafadores y los compradores/vendedores falsos. Mientras tanto, los desafíos que enfrentan los compradores incluyen complejidades del producto y cambios en las reuniones, así como los problemas centrales de la confianza en línea y la conexión social. A pesar de que algunas adquisiciones de productos son difíciles, el estudio encontró que la idoneidad, la fijación de precios y las conexiones con los vendedores mantuvieron a los clientes comprando en el mercado en línea. A pesar de ofrecer información valiosa sobre la experiencia de compra en línea de los miembros de la facultad, esta investigación tiene una serie de limitaciones. El estudio se basa en una investigación cualitativa de veinte participantes que se llevó a cabo principalmente en Manila. En consecuencia, la investigación futura debe involucrar a poblaciones de diferentes regiones. Existen numerosas oportunidades para que futuras investigaciones se basen en estos hallazgos. El desarrollo de una tipología de encuentros y circunstancias en línea es una de las áreas sugeridas para estudios futuros.Este estudo é atual e aplicável à nova norma de compreensão das experiências dos consumidores online nas páginas do mercado online. Este estudo concentrou-se nas experiências de compras online e nas reações de membros selecionados do corpo docente, identificando observações-chave e experiências de consumo na web que enfatizam a navegação, a compra e o fluxo online. Os pesquisadores usaram a fenomenologia como um método de pesquisa qualitativa para coletar respostas de vinte compradores que variavam em experiência de consumo, gênero e idade. A entrevista foi adaptada para cada participante com base em informações on-line e uma pergunta guia. Os resultados das entrevistas revelaram que alguns membros do corpo docente de uma universidade local em Manila consideram os negócios on-line populares e convenientes, enquanto podem acessar facilmente os mercados on-line. Além disso, eles compram com frequência usando essa plataforma devido aos preços baixos, o que é vantajoso para eles como consumidores, embora desconfiem de vigaristas e falsos compradores/vendedores. Enquanto isso, os desafios encontrados pelos compradores incluem complexidades de produtos e mudanças de encontro, bem como as questões centrais de confiança online e conexão social. Apesar do fato de que algumas aquisições de produtos são difíceis, o estudo constatou que a adequação, a definição de preços e as conexões do vendedor mantiveram os clientes comprando no mercado online. Apesar de oferecer informações valiosas sobre a experiência de compra on-line dos membros do corpo docente, esta pesquisa tem várias limitações. O estudo é baseado em uma investigação qualitativa de vinte participantes que foi conduzida principalmente em Manila. Consequentemente, pesquisas futuras devem envolver populações de diferentes regiões. Existem inúmeras oportunidades para pesquisas futuras a partir dessas descobertas. O desenvolvimento de uma tipologia de encontros e circunstâncias online é uma das áreas sugeridas para estudos futuros.Universidade Estadual de Alagoas - Eduneal2024-02-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://diversitasjournal.com.br/diversitas_journal/article/view/268410.48017/dj.v9i1.2684Diversitas Journal; Vol. 9 No. 1 (2024): Urban spaces and their contradictionsDiversitas Journal; Vol. 9 Núm. 1 (2024): Los espacios urbanos y sus contradiccionesDiversitas Journal; v. 9 n. 1 (2024): Espaços urbanos e suas contradições2525-521510.48017/dj.v9i1reponame:Diversitas Journalinstname:Universidade Estadual de Alagoas (UNEAL)instacron:UNEALenghttps://diversitasjournal.com.br/diversitas_journal/article/view/2684/2402Copyright (c) 2024 Silvia C. Ambag, Racidon Bernarte, Angelito Bautista Jrhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessAmbag, Silvia C.Bernarte, RacidonBautista Jr, Angelito2024-02-29T12:40:09Zoai:ojs.diversitasjournal.com.br:article/2684Revistahttps://diversitasjournal.com.br/diversitas_journal/indexPUBhttps://www.e-publicacoes.uerj.br/index.php/muralinternacional/oairevistadiversitasjournal@gmail.com2525-52152525-5215opendoar:2024-02-29T12:40:09Diversitas Journal - Universidade Estadual de Alagoas (UNEAL)false |
dc.title.none.fl_str_mv |
Selected Filipino Faculty Members' Online Shopping Experience in Manila's Online Marketplace Experiência de compra on-line de membros do corpo docente filipinos selecionados no mercado on-line de Manila, Filipinas |
title |
Selected Filipino Faculty Members' Online Shopping Experience in Manila's Online Marketplace |
spellingShingle |
Selected Filipino Faculty Members' Online Shopping Experience in Manila's Online Marketplace Ambag, Silvia C. consumers online shopping online marketplace qualitative e-commerce business Consumidores compras online mercado online qualitativo |
title_short |
Selected Filipino Faculty Members' Online Shopping Experience in Manila's Online Marketplace |
title_full |
Selected Filipino Faculty Members' Online Shopping Experience in Manila's Online Marketplace |
title_fullStr |
Selected Filipino Faculty Members' Online Shopping Experience in Manila's Online Marketplace |
title_full_unstemmed |
Selected Filipino Faculty Members' Online Shopping Experience in Manila's Online Marketplace |
title_sort |
Selected Filipino Faculty Members' Online Shopping Experience in Manila's Online Marketplace |
author |
Ambag, Silvia C. |
author_facet |
Ambag, Silvia C. Bernarte, Racidon Bautista Jr, Angelito |
author_role |
author |
author2 |
Bernarte, Racidon Bautista Jr, Angelito |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Ambag, Silvia C. Bernarte, Racidon Bautista Jr, Angelito |
dc.subject.por.fl_str_mv |
consumers online shopping online marketplace qualitative e-commerce business Consumidores compras online mercado online qualitativo |
topic |
consumers online shopping online marketplace qualitative e-commerce business Consumidores compras online mercado online qualitativo |
description |
This study is current and applicable to the new norm of comprehending the experiences of online consumers on online marketplace pages. This study concentrated on the online shopping experiences and reactions of selected faculty members by identifying key observations, and consumer experiences on the web that emphasize browsing, purchasing, and online flow. The researchers used phenomenology as a qualitative research method to collect responses from twenty buyers who varied in consumer experience, gender, and age. The interview was tailored to each participant based on online information and a guide question. Results of the interviews revealed that some faculty members at a local university in Manila find online businesses to be both popular and convenient, while they can readily access online marketplaces. In addition, they purchase frequently using this platform due to the low prices, which is advantageous for them as consumers, although they are wary of con artists and fake buyers/sellers. Meanwhile, the challenges encountered by buyers include product complexities and meet-up changes, as well as the central issues of online trust and social connection. Despite the fact that some product acquisitions are difficult, the study found that appropriateness, price setting, and seller connections kept customers purchasing on the online market. Despite offering valuable insights into the faculty members’ online purchasing experience, this research has a number of limitations. The study is predicated on a twenty-participant qualitative investigation that was conducted primarily in Manila. Consequently, future research should involve populations from different regions. Numerous opportunities exist for future research to build on these findings. The development of a typology of online encounters and circumstances is one of the suggested areas for future study. |
publishDate |
2024 |
dc.date.none.fl_str_mv |
2024-02-22 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://diversitasjournal.com.br/diversitas_journal/article/view/2684 10.48017/dj.v9i1.2684 |
url |
https://diversitasjournal.com.br/diversitas_journal/article/view/2684 |
identifier_str_mv |
10.48017/dj.v9i1.2684 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://diversitasjournal.com.br/diversitas_journal/article/view/2684/2402 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2024 Silvia C. Ambag, Racidon Bernarte, Angelito Bautista Jr https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2024 Silvia C. Ambag, Racidon Bernarte, Angelito Bautista Jr https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual de Alagoas - Eduneal |
publisher.none.fl_str_mv |
Universidade Estadual de Alagoas - Eduneal |
dc.source.none.fl_str_mv |
Diversitas Journal; Vol. 9 No. 1 (2024): Urban spaces and their contradictions Diversitas Journal; Vol. 9 Núm. 1 (2024): Los espacios urbanos y sus contradicciones Diversitas Journal; v. 9 n. 1 (2024): Espaços urbanos e suas contradições 2525-5215 10.48017/dj.v9i1 reponame:Diversitas Journal instname:Universidade Estadual de Alagoas (UNEAL) instacron:UNEAL |
instname_str |
Universidade Estadual de Alagoas (UNEAL) |
instacron_str |
UNEAL |
institution |
UNEAL |
reponame_str |
Diversitas Journal |
collection |
Diversitas Journal |
repository.name.fl_str_mv |
Diversitas Journal - Universidade Estadual de Alagoas (UNEAL) |
repository.mail.fl_str_mv |
revistadiversitasjournal@gmail.com |
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1797051273951838208 |