Literaturalized city: the work of Jorge Amado as a tool for urban marketing in Salvador

Detalhes bibliográficos
Autor(a) principal: Souza, Mário César
Data de Publicação: 2023
Tipo de documento: Artigo
Idioma: por
Título da fonte: Tabuleiro de Letras
Texto Completo: https://revistas.uneb.br/index.php/tabuleirodeletras/article/view/17153
Resumo: This article is part of our doctoral thesis where we aim to weigh how public and private agents have appropriated the images of the city of Salvador created by the author Jorge Amado and re-signified them, through urban marketing to give institutional support to the tourism. In this work, we point out that it is possible to think of literature as an instrument to obtain advantages in intercity competition, since the use of marketing tools, imported from the private business universe, gained space in public administrations.
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spelling Literaturalized city: the work of Jorge Amado as a tool for urban marketing in SalvadorCidade literaturalizada: a obra de Jorge Amado como ferramenta do marketing urbano de SalvadorLiteraturaJorge AmadoSalvadorTurismoMarketing urbanoLiteratureJorge AmadoSalvadorTourismUrban marketingThis article is part of our doctoral thesis where we aim to weigh how public and private agents have appropriated the images of the city of Salvador created by the author Jorge Amado and re-signified them, through urban marketing to give institutional support to the tourism. In this work, we point out that it is possible to think of literature as an instrument to obtain advantages in intercity competition, since the use of marketing tools, imported from the private business universe, gained space in public administrations.O presente artigo é parte de nossa tese de doutorado na qual temos o objetivo de sopesar como os agentes públicos e privados se apropriaram das imagens da cidade de Salvador criadas pelo autor Jorge Amado e as ressignificaram, por meio do marketing urbano para dar um apoio institucional ao turismo. Nesse trabalho apontamos que é possível pensar a literatura como instrumento para se obter vantagens na concorrência intercidades, já que a utilização das ferramentas de marketing, importadas do universo empresarial privado, ganharam espaços nas administrações públicas.Programa de Pós Graduação em Estudo de Linguagens - PPGEL2023-06-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.uneb.br/index.php/tabuleirodeletras/article/view/1715310.35499/tl.v17i1.17153Tabuleiro de Letras; v. 17 n. 1 (2023); 153-1682176-578210.35499/tl.v17i1reponame:Tabuleiro de Letrasinstname:Universidade do Estado da Bahia (UNEB)instacron:UNEBporhttps://revistas.uneb.br/index.php/tabuleirodeletras/article/view/17153/11620Copyright (c) 2023 Tabuleiro de Letrasinfo:eu-repo/semantics/openAccessSouza, Mário César2023-06-18T21:13:07Zoai:ojs.revistas.uneb.br:article/17153Revistahttps://revistas.uneb.br/index.php/tabuleirodeletrasPUBhttps://revistas.uneb.br/index.php/tabuleirodeletras/oainlopes@uneb.br2176-57822176-5782opendoar:2023-06-18T21:13:07Tabuleiro de Letras - Universidade do Estado da Bahia (UNEB)false
dc.title.none.fl_str_mv Literaturalized city: the work of Jorge Amado as a tool for urban marketing in Salvador
Cidade literaturalizada: a obra de Jorge Amado como ferramenta do marketing urbano de Salvador
title Literaturalized city: the work of Jorge Amado as a tool for urban marketing in Salvador
spellingShingle Literaturalized city: the work of Jorge Amado as a tool for urban marketing in Salvador
Souza, Mário César
Literatura
Jorge Amado
Salvador
Turismo
Marketing urbano
Literature
Jorge Amado
Salvador
Tourism
Urban marketing
title_short Literaturalized city: the work of Jorge Amado as a tool for urban marketing in Salvador
title_full Literaturalized city: the work of Jorge Amado as a tool for urban marketing in Salvador
title_fullStr Literaturalized city: the work of Jorge Amado as a tool for urban marketing in Salvador
title_full_unstemmed Literaturalized city: the work of Jorge Amado as a tool for urban marketing in Salvador
title_sort Literaturalized city: the work of Jorge Amado as a tool for urban marketing in Salvador
author Souza, Mário César
author_facet Souza, Mário César
author_role author
dc.contributor.author.fl_str_mv Souza, Mário César
dc.subject.por.fl_str_mv Literatura
Jorge Amado
Salvador
Turismo
Marketing urbano
Literature
Jorge Amado
Salvador
Tourism
Urban marketing
topic Literatura
Jorge Amado
Salvador
Turismo
Marketing urbano
Literature
Jorge Amado
Salvador
Tourism
Urban marketing
description This article is part of our doctoral thesis where we aim to weigh how public and private agents have appropriated the images of the city of Salvador created by the author Jorge Amado and re-signified them, through urban marketing to give institutional support to the tourism. In this work, we point out that it is possible to think of literature as an instrument to obtain advantages in intercity competition, since the use of marketing tools, imported from the private business universe, gained space in public administrations.
publishDate 2023
dc.date.none.fl_str_mv 2023-06-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.uneb.br/index.php/tabuleirodeletras/article/view/17153
10.35499/tl.v17i1.17153
url https://revistas.uneb.br/index.php/tabuleirodeletras/article/view/17153
identifier_str_mv 10.35499/tl.v17i1.17153
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.uneb.br/index.php/tabuleirodeletras/article/view/17153/11620
dc.rights.driver.fl_str_mv Copyright (c) 2023 Tabuleiro de Letras
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Tabuleiro de Letras
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Programa de Pós Graduação em Estudo de Linguagens - PPGEL
publisher.none.fl_str_mv Programa de Pós Graduação em Estudo de Linguagens - PPGEL
dc.source.none.fl_str_mv Tabuleiro de Letras; v. 17 n. 1 (2023); 153-168
2176-5782
10.35499/tl.v17i1
reponame:Tabuleiro de Letras
instname:Universidade do Estado da Bahia (UNEB)
instacron:UNEB
instname_str Universidade do Estado da Bahia (UNEB)
instacron_str UNEB
institution UNEB
reponame_str Tabuleiro de Letras
collection Tabuleiro de Letras
repository.name.fl_str_mv Tabuleiro de Letras - Universidade do Estado da Bahia (UNEB)
repository.mail.fl_str_mv nlopes@uneb.br
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