Pedagogical experience: an analysis of commercial ads with Portuguese Physical Education students

Detalhes bibliográficos
Autor(a) principal: Lopes da Silva, Cinthia
Data de Publicação: 2009
Outros Autores: Daolio, Jocimar
Tipo de documento: Artigo
Idioma: por
Título da fonte: Motriz (Online)
Texto Completo: https://www.periodicos.rc.biblioteca.unesp.br/index.php/motriz/article/view/2009
Resumo: This study has the objective of describing a pedagogical experience with Physical Education students taking the Sports' Science course at the Faculdade de Motricidade Humana, in Portugal. For such purpose, a sociocultural frame of reference, as well as 'dense description', are used as a start point, which characterises an eminently qualitative discussion. In the pedagogical experience, two commercial ads were analysed. In one of them, the image of the body is associated to a new shopping mall, while in the other a women's football league is advertised. The analysis of images and messages spread by media is essential for the students to make a critical interpretation of such productions and have an effective intervention in the future. From the analysis of commercial ads, elements were identified which compose the building of sense and lead the reader to support the advertised idea. The pedagogical experience resulted in a reflection on the making up of commercial ads and a questioning of social relations.
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spelling Pedagogical experience: an analysis of commercial ads with Portuguese Physical Education studentsExperiência pedagógica: análise de anúncios publicitários junto a estudantes de Educação Física PortuguesesEnsino. Meios de Comunicação de Massa. Corpo Humano. FutebolThis study has the objective of describing a pedagogical experience with Physical Education students taking the Sports' Science course at the Faculdade de Motricidade Humana, in Portugal. For such purpose, a sociocultural frame of reference, as well as 'dense description', are used as a start point, which characterises an eminently qualitative discussion. In the pedagogical experience, two commercial ads were analysed. In one of them, the image of the body is associated to a new shopping mall, while in the other a women's football league is advertised. The analysis of images and messages spread by media is essential for the students to make a critical interpretation of such productions and have an effective intervention in the future. From the analysis of commercial ads, elements were identified which compose the building of sense and lead the reader to support the advertised idea. The pedagogical experience resulted in a reflection on the making up of commercial ads and a questioning of social relations.Este trabalho tem como objetivo descrever uma experiência pedagógica junto a estudantes de educação física do curso de Ciências do Desporto da Faculdade de Motricidade Humana, em Portugal. Para isso, parte-se de referencial sociocultural e da “descrição densa”, caracterizando uma discussão eminentemente qualitativa. Na experiência pedagógica foram analisados dois anúncios publicitários. Em um deles, a imagem do corpo é associada a um novo shopping center e, no outro, é anunciado um campeonato de futebol feminino. A análise de imagens e mensagens difundidas pela mídia é fundamental para que os estudantes possam fazer uma interpretação crítica dessas produções e terem uma atuação futura efetiva. Identificou-se, a partir da análise dos anúncios publicitários, elementos que compõem a construção do sentido e que orientam o leitor a apoiar a idéia anunciada. A experiência pedagógica resultou em reflexão acerca da construção dos anúncios publicitários e problematização das relações sociais.Universidade Estadual Paulista - Câmpus de Rio Claro2009-02-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionDocumento Avaliado por ParesPesquisa Empírica de Campoapplication/pdfhttps://www.periodicos.rc.biblioteca.unesp.br/index.php/motriz/article/view/200910.5016/2009Motriz. Journal of Physical Education. UNESP; V. 15, N. 2 (2009); 449-457Motriz Revista de Educação Física; V. 15, N. 2 (2009); 449-4571980-6574reponame:Motriz (Online)instname:Universidade Estadual Paulista (UNESP)instacron:UNESPporhttps://www.periodicos.rc.biblioteca.unesp.br/index.php/motriz/article/view/2009/2389Lopes da Silva, CinthiaDaolio, Jocimarinfo:eu-repo/semantics/openAccess2013-12-16T16:07:54Zoai:periodicos.rc.biblioteca.unesp.br:article/2009Revistahttp://www.periodicos.rc.biblioteca.unesp.br/index.php/motrizPUBhttps://old.scielo.br/oai/scielo-oai.phpmotriz@rc.unesp.br||mauerber@rc.unesp.br||azanesco@rc.unesp.br1980-65741415-9805opendoar:2013-12-16T16:07:54Motriz (Online) - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv Pedagogical experience: an analysis of commercial ads with Portuguese Physical Education students
Experiência pedagógica: análise de anúncios publicitários junto a estudantes de Educação Física Portugueses
title Pedagogical experience: an analysis of commercial ads with Portuguese Physical Education students
spellingShingle Pedagogical experience: an analysis of commercial ads with Portuguese Physical Education students
Lopes da Silva, Cinthia
Ensino. Meios de Comunicação de Massa. Corpo Humano. Futebol
title_short Pedagogical experience: an analysis of commercial ads with Portuguese Physical Education students
title_full Pedagogical experience: an analysis of commercial ads with Portuguese Physical Education students
title_fullStr Pedagogical experience: an analysis of commercial ads with Portuguese Physical Education students
title_full_unstemmed Pedagogical experience: an analysis of commercial ads with Portuguese Physical Education students
title_sort Pedagogical experience: an analysis of commercial ads with Portuguese Physical Education students
author Lopes da Silva, Cinthia
author_facet Lopes da Silva, Cinthia
Daolio, Jocimar
author_role author
author2 Daolio, Jocimar
author2_role author
dc.contributor.author.fl_str_mv Lopes da Silva, Cinthia
Daolio, Jocimar
dc.subject.por.fl_str_mv Ensino. Meios de Comunicação de Massa. Corpo Humano. Futebol
topic Ensino. Meios de Comunicação de Massa. Corpo Humano. Futebol
description This study has the objective of describing a pedagogical experience with Physical Education students taking the Sports' Science course at the Faculdade de Motricidade Humana, in Portugal. For such purpose, a sociocultural frame of reference, as well as 'dense description', are used as a start point, which characterises an eminently qualitative discussion. In the pedagogical experience, two commercial ads were analysed. In one of them, the image of the body is associated to a new shopping mall, while in the other a women's football league is advertised. The analysis of images and messages spread by media is essential for the students to make a critical interpretation of such productions and have an effective intervention in the future. From the analysis of commercial ads, elements were identified which compose the building of sense and lead the reader to support the advertised idea. The pedagogical experience resulted in a reflection on the making up of commercial ads and a questioning of social relations.
publishDate 2009
dc.date.none.fl_str_mv 2009-02-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Documento Avaliado por Pares
Pesquisa Empírica de Campo
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.periodicos.rc.biblioteca.unesp.br/index.php/motriz/article/view/2009
10.5016/2009
url https://www.periodicos.rc.biblioteca.unesp.br/index.php/motriz/article/view/2009
identifier_str_mv 10.5016/2009
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.periodicos.rc.biblioteca.unesp.br/index.php/motriz/article/view/2009/2389
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual Paulista - Câmpus de Rio Claro
publisher.none.fl_str_mv Universidade Estadual Paulista - Câmpus de Rio Claro
dc.source.none.fl_str_mv Motriz. Journal of Physical Education. UNESP; V. 15, N. 2 (2009); 449-457
Motriz Revista de Educação Física; V. 15, N. 2 (2009); 449-457
1980-6574
reponame:Motriz (Online)
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Motriz (Online)
collection Motriz (Online)
repository.name.fl_str_mv Motriz (Online) - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv motriz@rc.unesp.br||mauerber@rc.unesp.br||azanesco@rc.unesp.br
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