Textual project and iconicity: a reflection on the communicative effectiveness

• Autor(a) principal: Simões, Darcilia
• Data de Publicação: 2008
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: CASA: Cadernos de Semiótica Aplicada
• Texto Completo: https://periodicos.fclar.unesp.br/casa/article/view/553
• topic: iconicidade; argumentação; eficácia comunicativa; iconicity; dissertation; communicative efficacy.

The present study deals with the search for subsidies to optimize classes on text production in Portuguese. Focus is placed upon the production of theoretical support on: a) text as a perceptible visual object; b) iconicity of the textual image and its relation to the push of mental spaces; c) linguistic selection / combination in the production of textual iconicity; d) communicative project, textual effectiveness and verisimilitude. The hypothesis of grammatical iconicity as based upon Peirce´s semiotics is considered. It also discussed the effectiveness of a communicative process in its ability to express understandable, plausible pieces. The object-genus of the present study is the essay. The effectively produced dissertation text should bring about mental images that are linked to a surrounding cosmovision at the community the reader is inserted into. The encounter of the textual images with the interiorized / evocated ones shall result in its communicative effectiveness, with emphasis on the lexical selection, in which we highlight the contribution of Antenor Nascentes. Keywords: Iconicity. Dissertation. Communicative efficacy.