Description of some discursive strategies of advertisement slogans: An application of Charaudeau’s semiolinguistic theory

Detalhes bibliográficos
Autor(a) principal: Othero, Gabriel de Ávila
Data de Publicação: 2008
Tipo de documento: Artigo
Idioma: por
Título da fonte: CASA: Cadernos de Semiótica Aplicada
Texto Completo: https://periodicos.fclar.unesp.br/casa/article/view/588
Resumo: This article focuses on the application of Charaudeau’s semiolinguistic theory in analyzing advertisement slogans. Based on concepts of Charaudeau (1983a) and (1983b), some Brazilian slogans are analyzed and debated. Furthermore, the original theory presented by Charaudeau is revisited and modified, in order to improve the analysis of the advertisement slogans. Key words: Semiolinguistcs. Semiolinguistc Analysis. Publicity Texts.
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spelling Description of some discursive strategies of advertisement slogans: An application of Charaudeau’s semiolinguistic theoryDescrição de algumas estratégias discursivas nos slogans publicitários: uma aplicação da teoria semiolingüística de Charaudeausemiolingüísticaanálise semiolingüísticatexto publicitáriosemiolinguistcssemiolinguistc analysispublicity texts.This article focuses on the application of Charaudeau’s semiolinguistic theory in analyzing advertisement slogans. Based on concepts of Charaudeau (1983a) and (1983b), some Brazilian slogans are analyzed and debated. Furthermore, the original theory presented by Charaudeau is revisited and modified, in order to improve the analysis of the advertisement slogans. Key words: Semiolinguistcs. Semiolinguistc Analysis. Publicity Texts.Este artigo trata de uma aplicação da teoria semiolingüística de Charaudeau na análise de slogans publicitários. Com base nas propostas de Charaudeau (1983a) e (1983b), alguns slogans publicitários brasileiros são analisados e discutidos. Além disso, são propostas algumas modificações na teoria original apresentada por Charaudeau, a fim de melhorar as análises dos slogans publicitários. Palavras-chave: Semiolingüística. Análise Semiolingüística. Texto Publicitário.Laboratório Editorial FCL-UNESP | Letraria2008-03-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fclar.unesp.br/casa/article/view/58810.21709/casa.v3i2.588CASA: Cadernos de Semiótica Aplicada; v. 3 n. 2 (2005)1679-340410.21709/casa.v3i2reponame:CASA: Cadernos de Semiótica Aplicadainstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporhttps://periodicos.fclar.unesp.br/casa/article/view/588/50910.21709/casa.v3i2.588.g509Copyright (c) 2008 CASA: Cadernos de Semiótica Aplicadainfo:eu-repo/semantics/openAccessOthero, Gabriel de Ávila2008-05-05T17:06:37Zoai:ojs.pkp.sfu.ca:article/588Revistahttps://periodicos.fclar.unesp.br/casa/indexPUBhttps://periodicos.fclar.unesp.br/casa/oaicasa@fclar.unesp.br1679-34041679-3404opendoar:2023-01-12T16:38:37.870545CASA: Cadernos de Semiótica Aplicada - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv Description of some discursive strategies of advertisement slogans: An application of Charaudeau’s semiolinguistic theory
Descrição de algumas estratégias discursivas nos slogans publicitários: uma aplicação da teoria semiolingüística de Charaudeau
title Description of some discursive strategies of advertisement slogans: An application of Charaudeau’s semiolinguistic theory
spellingShingle Description of some discursive strategies of advertisement slogans: An application of Charaudeau’s semiolinguistic theory
Othero, Gabriel de Ávila
semiolingüística
análise semiolingüística
texto publicitário
semiolinguistcs
semiolinguistc analysis
publicity texts.
title_short Description of some discursive strategies of advertisement slogans: An application of Charaudeau’s semiolinguistic theory
title_full Description of some discursive strategies of advertisement slogans: An application of Charaudeau’s semiolinguistic theory
title_fullStr Description of some discursive strategies of advertisement slogans: An application of Charaudeau’s semiolinguistic theory
title_full_unstemmed Description of some discursive strategies of advertisement slogans: An application of Charaudeau’s semiolinguistic theory
title_sort Description of some discursive strategies of advertisement slogans: An application of Charaudeau’s semiolinguistic theory
author Othero, Gabriel de Ávila
author_facet Othero, Gabriel de Ávila
author_role author
dc.contributor.author.fl_str_mv Othero, Gabriel de Ávila
dc.subject.por.fl_str_mv semiolingüística
análise semiolingüística
texto publicitário
semiolinguistcs
semiolinguistc analysis
publicity texts.
topic semiolingüística
análise semiolingüística
texto publicitário
semiolinguistcs
semiolinguistc analysis
publicity texts.
description This article focuses on the application of Charaudeau’s semiolinguistic theory in analyzing advertisement slogans. Based on concepts of Charaudeau (1983a) and (1983b), some Brazilian slogans are analyzed and debated. Furthermore, the original theory presented by Charaudeau is revisited and modified, in order to improve the analysis of the advertisement slogans. Key words: Semiolinguistcs. Semiolinguistc Analysis. Publicity Texts.
publishDate 2008
dc.date.none.fl_str_mv 2008-03-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fclar.unesp.br/casa/article/view/588
10.21709/casa.v3i2.588
url https://periodicos.fclar.unesp.br/casa/article/view/588
identifier_str_mv 10.21709/casa.v3i2.588
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fclar.unesp.br/casa/article/view/588/509
10.21709/casa.v3i2.588.g509
dc.rights.driver.fl_str_mv Copyright (c) 2008 CASA: Cadernos de Semiótica Aplicada
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2008 CASA: Cadernos de Semiótica Aplicada
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Laboratório Editorial FCL-UNESP | Letraria
publisher.none.fl_str_mv Laboratório Editorial FCL-UNESP | Letraria
dc.source.none.fl_str_mv CASA: Cadernos de Semiótica Aplicada; v. 3 n. 2 (2005)
1679-3404
10.21709/casa.v3i2
reponame:CASA: Cadernos de Semiótica Aplicada
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str CASA: Cadernos de Semiótica Aplicada
collection CASA: Cadernos de Semiótica Aplicada
repository.name.fl_str_mv CASA: Cadernos de Semiótica Aplicada - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv casa@fclar.unesp.br
_version_ 1797051218416107520

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