Multimodal argumentation and intersemiotic inferences: a semiolinguistic study

Detalhes bibliográficos
Autor(a) principal: Marchon, Amanda Heiderich
Data de Publicação: 2023
Outros Autores: e Silva, Welton Pereira
Tipo de documento: Artigo
Idioma: por
Título da fonte: Entrepalavras
Texto Completo: http://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/2543
Resumo: The discourse emerges from the multisemiotic complexity that characterizes language and, for this reason, encompasses different dimensions in the investigation of discourses materialized in texts.  In this paper, based on Semiolinguistic Theory of Discourse, proposed by Charaudeau (2008; 2016; 2018), we intend to demonstrate that the argumentative dimension of a discourse can be engendered by the strategic use of different modalities, which we call multimodal argumentation. For this, using notions of internal centripetal inference and external centrifugal inference we analyze three media texts constituted by the compulsory association of word and image, namely: cartoon, comic and advertisement, in addition to discussing the relationship, apparently dissonant, between headline and photograph that figure in two news, subjectivity of the production instance in a predominantly informative genre. The analyses indicated that, through a specific cut of the social space, the subjects involved in the communicative exchanges integrate and correlate the multiple semioses in the processes of production and movements internal and external to the utterance.
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spelling Multimodal argumentation and intersemiotic inferences: a semiolinguistic studyArgumentação multimodal e inferências intersemióticas: um estudo semiolinguísticoArgumentation. Multimodality. Semiolinguistic.Argumentação. Multimodalidade. Semiolinguística.The discourse emerges from the multisemiotic complexity that characterizes language and, for this reason, encompasses different dimensions in the investigation of discourses materialized in texts.  In this paper, based on Semiolinguistic Theory of Discourse, proposed by Charaudeau (2008; 2016; 2018), we intend to demonstrate that the argumentative dimension of a discourse can be engendered by the strategic use of different modalities, which we call multimodal argumentation. For this, using notions of internal centripetal inference and external centrifugal inference we analyze three media texts constituted by the compulsory association of word and image, namely: cartoon, comic and advertisement, in addition to discussing the relationship, apparently dissonant, between headline and photograph that figure in two news, subjectivity of the production instance in a predominantly informative genre. The analyses indicated that, through a specific cut of the social space, the subjects involved in the communicative exchanges integrate and correlate the multiple semioses in the processes of production and movements internal and external to the utterance.O discurso emerge da complexidade multissemiótica que caracteriza a linguagem e, por essa razão, engloba diferentes dimensões na investigação de discursos materializados em textos. Neste artigo, à luz dos pressupostos da Teoria Semiolinguística do Discurso, proposta por Patrick Charaudeau (2008; 2016; 2018), procuramos demonstrar que a dimensão argumentativa de um discurso pode ser engendrada pelo emprego estratégico de diferentes modalidades, a que chamamos de argumentação multimodal. Para isso, por meio das noções de inferência centrípeta interna e inferência centrífuga externa, analisamos três textos midiáticos constituídos pela associação compulsória de palavra e imagem, a saber: charge, tira e peça publicitária, além de discutirmos a relação, aparentemente dissonante, entre manchete e fotografia que figuram em duas notícias, revelando a subjetividade avaliativa da instância de produção em um gênero de caráter predominantemente informativo. As análises sinalizaram que, por meio de um recorte específico do espaço social, os sujeitos envolvidos nas trocas comunicativas integram e correlacionam as múltiplas semioses nos processos de produção e compreensão, sob os quais atuam movimentos inferenciais internos e externos ao enunciado.Universidade Federal do CearáMarchon, Amanda Heideriche Silva, Welton Pereira2023-02-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/254310.22168/2237-6321-32543Entrepalavras; v. 12, n. 3 (12); 226-246Entrepalavras; v. 12, n. 3 (12); 226-246Entrepalavras; v. 12, n. 3 (12); 226-246Entrepalavras; v. 12, n. 3 (12); 226-246Entrepalavras; v. 12, n. 3 (12); 226-2462237-6321reponame:Entrepalavrasinstname:Universidade Federal do Ceará (UFC)instacron:UFCporhttp://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/2543/943Direitos autorais 2023 Entrepalavrashttps://creativecommons.org/licenses/by-nc/3.0/deed.esinfo:eu-repo/semantics/openAccess2023-02-16T18:46:52Zoai:ojs.localhost:article/2543Revistahttp://www.entrepalavras.ufc.br/revista/index.php/Revista/indexPUBhttp://www.entrepalavras.ufc.br/revista/index.php/Revista/oaiwebmaster@entrepalavras.ufc.br||editor@entrepalavras.ufc.br2237-63212237-6321opendoar:2023-02-16T18:46:52Entrepalavras - Universidade Federal do Ceará (UFC)false
dc.title.none.fl_str_mv Multimodal argumentation and intersemiotic inferences: a semiolinguistic study
Argumentação multimodal e inferências intersemióticas: um estudo semiolinguístico
title Multimodal argumentation and intersemiotic inferences: a semiolinguistic study
spellingShingle Multimodal argumentation and intersemiotic inferences: a semiolinguistic study
Marchon, Amanda Heiderich
Argumentation. Multimodality. Semiolinguistic.
Argumentação. Multimodalidade. Semiolinguística.
title_short Multimodal argumentation and intersemiotic inferences: a semiolinguistic study
title_full Multimodal argumentation and intersemiotic inferences: a semiolinguistic study
title_fullStr Multimodal argumentation and intersemiotic inferences: a semiolinguistic study
title_full_unstemmed Multimodal argumentation and intersemiotic inferences: a semiolinguistic study
title_sort Multimodal argumentation and intersemiotic inferences: a semiolinguistic study
author Marchon, Amanda Heiderich
author_facet Marchon, Amanda Heiderich
e Silva, Welton Pereira
author_role author
author2 e Silva, Welton Pereira
author2_role author
dc.contributor.none.fl_str_mv

dc.contributor.author.fl_str_mv Marchon, Amanda Heiderich
e Silva, Welton Pereira
dc.subject.por.fl_str_mv Argumentation. Multimodality. Semiolinguistic.
Argumentação. Multimodalidade. Semiolinguística.
topic Argumentation. Multimodality. Semiolinguistic.
Argumentação. Multimodalidade. Semiolinguística.
description The discourse emerges from the multisemiotic complexity that characterizes language and, for this reason, encompasses different dimensions in the investigation of discourses materialized in texts.  In this paper, based on Semiolinguistic Theory of Discourse, proposed by Charaudeau (2008; 2016; 2018), we intend to demonstrate that the argumentative dimension of a discourse can be engendered by the strategic use of different modalities, which we call multimodal argumentation. For this, using notions of internal centripetal inference and external centrifugal inference we analyze three media texts constituted by the compulsory association of word and image, namely: cartoon, comic and advertisement, in addition to discussing the relationship, apparently dissonant, between headline and photograph that figure in two news, subjectivity of the production instance in a predominantly informative genre. The analyses indicated that, through a specific cut of the social space, the subjects involved in the communicative exchanges integrate and correlate the multiple semioses in the processes of production and movements internal and external to the utterance.
publishDate 2023
dc.date.none.fl_str_mv 2023-02-02
dc.type.none.fl_str_mv
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv http://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/2543
10.22168/2237-6321-32543
url http://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/2543
identifier_str_mv 10.22168/2237-6321-32543
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language por
dc.relation.none.fl_str_mv http://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/2543/943
dc.rights.driver.fl_str_mv Direitos autorais 2023 Entrepalavras
https://creativecommons.org/licenses/by-nc/3.0/deed.es
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2023 Entrepalavras
https://creativecommons.org/licenses/by-nc/3.0/deed.es
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Ceará
publisher.none.fl_str_mv Universidade Federal do Ceará
dc.source.none.fl_str_mv Entrepalavras; v. 12, n. 3 (12); 226-246
Entrepalavras; v. 12, n. 3 (12); 226-246
Entrepalavras; v. 12, n. 3 (12); 226-246
Entrepalavras; v. 12, n. 3 (12); 226-246
Entrepalavras; v. 12, n. 3 (12); 226-246
2237-6321
reponame:Entrepalavras
instname:Universidade Federal do Ceará (UFC)
instacron:UFC
instname_str Universidade Federal do Ceará (UFC)
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institution UFC
reponame_str Entrepalavras
collection Entrepalavras
repository.name.fl_str_mv Entrepalavras - Universidade Federal do Ceará (UFC)
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