UM ESTUDO DE VLOGS SOBRE OS TEMAS MULHER, FEMININO E FEMINISMO: A STUDY OF VLOGS ON WOMEN, FEMININE AND FEMINISM

• Autor(a) principal: Gonçalves, Janaina Luisa
• Data de Publicação: 2023
• Outros Autores: Pereira, Daniervelin Renata Marques
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: CASA: Cadernos de Semiótica Aplicada
• Texto Completo: https://periodicos.fclar.unesp.br/casa/article/view/17637
• topic: Digital genre. French semiotics. Identity. Vlogs.; Gênero digital. Semiótica francesa. Identidade. Vlogs.

The present work focuses on the analysis of the themes woman, feminine and feminism in the digital genre vlog, with the intention of verifying how it is inserted in the social context of communication and language. For that, three vlogs were selected to compose the research corpus, which were analyzed in order to understand how it is occupied in relation to the discussions of the selected themes. This analysis was based on the semiotic view of the enunciative strategies and categories of genre proposed by Bakhtin. The thematic focus is justified because it is current and because of the wide recurrence of this treatment in digital media, notably through the genre under analysis. It was verified, with the research, that the genre, in this framework, was marked by the character of dynamism, instantaneous and instability. With regard to the theme, there was the construction of an engaged and critical message around the universe of women; regarding the compositional structure, a linear internal structure was observed, but, regarding the dynamics of the video, a flexible character for its production; with regard to style, the brevity, speed and fluidity of the message were verified, the selection of lexical and phraseological resources related to the digital environment and the predominance of a syncretic, more informal and intimate language.