KANO Model: A study to identify important attributes for customer satisfaction in a shoe store
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | GEPROS. Gestão da Produção. Operações e Sistemas |
Texto Completo: | https://revista.feb.unesp.br/gepros/article/view/2616 |
Resumo: | Purpose – To identify which requirements are most important for generating customer satisfaction in a footwear company, through the application of the KANO Model.Design/methodology/approach – A questionnaire was applied by non-probabilistic sampling to collect information, created based on the literature on the subject under study. To ensure its reliability, Cronbach's α was applied as a parameter. For analysis and categorization of requirements, the research followed the guidelines of the Kano Model.Findings – The requirements are framed in mandatory, one-dimensional and attractive attributes. Of these, the mandatory attributes, essential to guarantee customer satisfaction, have already been prioritized by management. It was also found that the strategies used by the company meet about 88% of the identified requirements.Originality/value – The prior identification of the main customer requirements in the company's sector, its detailed analysis and categorization into attributes is the key value of the research, bringing direct benefits to management and its customers. The results allowed management to visualize analytically which of its actions directly contribute to customer satisfaction. And which demanded a joint effort from the company, but without adding much value to customer satisfaction. This, in turn, directly contributes to a better strategic alignment of the company's actions, which now prioritize the delivery and improvement of products/services that benefit all stakeholders.Keywords - KANO model. Customer satisfaction. Shoes store. Service improvement. |
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GEPROS. Gestão da Produção. Operações e Sistemas |
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KANO Model: A study to identify important attributes for customer satisfaction in a shoe storeModelo de KANOSatisfação de clientesLoja de calçadosMelhoria dos serviçosPurpose – To identify which requirements are most important for generating customer satisfaction in a footwear company, through the application of the KANO Model.Design/methodology/approach – A questionnaire was applied by non-probabilistic sampling to collect information, created based on the literature on the subject under study. To ensure its reliability, Cronbach's α was applied as a parameter. For analysis and categorization of requirements, the research followed the guidelines of the Kano Model.Findings – The requirements are framed in mandatory, one-dimensional and attractive attributes. Of these, the mandatory attributes, essential to guarantee customer satisfaction, have already been prioritized by management. It was also found that the strategies used by the company meet about 88% of the identified requirements.Originality/value – The prior identification of the main customer requirements in the company's sector, its detailed analysis and categorization into attributes is the key value of the research, bringing direct benefits to management and its customers. The results allowed management to visualize analytically which of its actions directly contribute to customer satisfaction. And which demanded a joint effort from the company, but without adding much value to customer satisfaction. This, in turn, directly contributes to a better strategic alignment of the company's actions, which now prioritize the delivery and improvement of products/services that benefit all stakeholders.Keywords - KANO model. Customer satisfaction. Shoes store. Service improvement.A Fundacao para o Desenvolvimento de Bauru (FunDeB)2022-03-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revista.feb.unesp.br/gepros/article/view/261610.15675/gepros.v17i1.2616Revista Gestão da Produção Operações e Sistemas; v. 17 n. 1 (2022); 011984-2430reponame:GEPROS. Gestão da Produção. Operações e Sistemasinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengporhttps://revista.feb.unesp.br/gepros/article/view/2616/pdfhttps://revista.feb.unesp.br/gepros/article/view/2616/1880Copyright (c) 2022 Revista GEPROSinfo:eu-repo/semantics/openAccessPereira, Gustavo AlvesSouza, Wiliam Santosde Jesus, Willyans SantosMuniz, Emerson Cleister Limade Souza, João Artur2023-11-22T15:24:31Zoai:ojs.gepros.emnuvens.com.br:article/2616Revistahttps://revista.feb.unesp.br/geprosPUBhttps://revista.feb.unesp.br/gepros/oaigepros@feb.unesp.br||abjabbour@feb.unesp.br1984-24301809-614Xopendoar:2023-11-22T15:24:31GEPROS. Gestão da Produção. Operações e Sistemas - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
KANO Model: A study to identify important attributes for customer satisfaction in a shoe store |
title |
KANO Model: A study to identify important attributes for customer satisfaction in a shoe store |
spellingShingle |
KANO Model: A study to identify important attributes for customer satisfaction in a shoe store Pereira, Gustavo Alves Modelo de KANO Satisfação de clientes Loja de calçados Melhoria dos serviços |
title_short |
KANO Model: A study to identify important attributes for customer satisfaction in a shoe store |
title_full |
KANO Model: A study to identify important attributes for customer satisfaction in a shoe store |
title_fullStr |
KANO Model: A study to identify important attributes for customer satisfaction in a shoe store |
title_full_unstemmed |
KANO Model: A study to identify important attributes for customer satisfaction in a shoe store |
title_sort |
KANO Model: A study to identify important attributes for customer satisfaction in a shoe store |
author |
Pereira, Gustavo Alves |
author_facet |
Pereira, Gustavo Alves Souza, Wiliam Santos de Jesus, Willyans Santos Muniz, Emerson Cleister Lima de Souza, João Artur |
author_role |
author |
author2 |
Souza, Wiliam Santos de Jesus, Willyans Santos Muniz, Emerson Cleister Lima de Souza, João Artur |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Pereira, Gustavo Alves Souza, Wiliam Santos de Jesus, Willyans Santos Muniz, Emerson Cleister Lima de Souza, João Artur |
dc.subject.por.fl_str_mv |
Modelo de KANO Satisfação de clientes Loja de calçados Melhoria dos serviços |
topic |
Modelo de KANO Satisfação de clientes Loja de calçados Melhoria dos serviços |
description |
Purpose – To identify which requirements are most important for generating customer satisfaction in a footwear company, through the application of the KANO Model.Design/methodology/approach – A questionnaire was applied by non-probabilistic sampling to collect information, created based on the literature on the subject under study. To ensure its reliability, Cronbach's α was applied as a parameter. For analysis and categorization of requirements, the research followed the guidelines of the Kano Model.Findings – The requirements are framed in mandatory, one-dimensional and attractive attributes. Of these, the mandatory attributes, essential to guarantee customer satisfaction, have already been prioritized by management. It was also found that the strategies used by the company meet about 88% of the identified requirements.Originality/value – The prior identification of the main customer requirements in the company's sector, its detailed analysis and categorization into attributes is the key value of the research, bringing direct benefits to management and its customers. The results allowed management to visualize analytically which of its actions directly contribute to customer satisfaction. And which demanded a joint effort from the company, but without adding much value to customer satisfaction. This, in turn, directly contributes to a better strategic alignment of the company's actions, which now prioritize the delivery and improvement of products/services that benefit all stakeholders.Keywords - KANO model. Customer satisfaction. Shoes store. Service improvement. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-03-08 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revista.feb.unesp.br/gepros/article/view/2616 10.15675/gepros.v17i1.2616 |
url |
https://revista.feb.unesp.br/gepros/article/view/2616 |
identifier_str_mv |
10.15675/gepros.v17i1.2616 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://revista.feb.unesp.br/gepros/article/view/2616/pdf https://revista.feb.unesp.br/gepros/article/view/2616/1880 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Revista GEPROS info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Revista GEPROS |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
A Fundacao para o Desenvolvimento de Bauru (FunDeB) |
publisher.none.fl_str_mv |
A Fundacao para o Desenvolvimento de Bauru (FunDeB) |
dc.source.none.fl_str_mv |
Revista Gestão da Produção Operações e Sistemas; v. 17 n. 1 (2022); 01 1984-2430 reponame:GEPROS. Gestão da Produção. Operações e Sistemas instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
GEPROS. Gestão da Produção. Operações e Sistemas |
collection |
GEPROS. Gestão da Produção. Operações e Sistemas |
repository.name.fl_str_mv |
GEPROS. Gestão da Produção. Operações e Sistemas - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
gepros@feb.unesp.br||abjabbour@feb.unesp.br |
_version_ |
1800215698023120896 |