Culture and Consumption: An Exploratory Study on the Methodologies Used in the Papers Presented in the Enampads From 2009 to 2012
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Data de Publicação: | 2015 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Brasileira Multidisciplinar |
Texto Completo: | http://revistarebram.com/index.php/revistauniara/article/view/344 |
Resumo: | In the modern world, modern culture has given rise to consumption culture, in which the ownership of goods and objects becomes a language through which the entire society communicates and talks. In modern consumption cultures, the goods are composed of a large number of objects highly differentiated in terms of scarcity and of cost, so that there is always a higher level of consumption to which people can aspire. This article used bibliometrics to quantify and to identify the methodologies used in 56 papers on culture and consumption presented to ENANPADs from 2009 to 2012. Data were collected electronically and analyzed using descriptive statistical methods. The greatest part of the papers were considered ethnographic exploratory qualitative research or netnographic, using the interview for the raising of evidences, which were treated by the technique of discourse analysis. The most relevant conclusions are that the authors are not always concerned about giving this information to their readers, that theoretical research remains unattractive to researchers, and that they reject the use of less common techniques when analyzing qualitative data. |
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Culture and Consumption: An Exploratory Study on the Methodologies Used in the Papers Presented in the Enampads From 2009 to 2012Cultura e Consumo: Um Estudo Exploratório sobre as Metodologias Empregadas nos Artigos Apresentados nos Enanpads de 2009 a 2012CultureConsumptionBibliometricsEnANPADs.CulturaConsumoBibliometriaEnANPAD.In the modern world, modern culture has given rise to consumption culture, in which the ownership of goods and objects becomes a language through which the entire society communicates and talks. In modern consumption cultures, the goods are composed of a large number of objects highly differentiated in terms of scarcity and of cost, so that there is always a higher level of consumption to which people can aspire. This article used bibliometrics to quantify and to identify the methodologies used in 56 papers on culture and consumption presented to ENANPADs from 2009 to 2012. Data were collected electronically and analyzed using descriptive statistical methods. The greatest part of the papers were considered ethnographic exploratory qualitative research or netnographic, using the interview for the raising of evidences, which were treated by the technique of discourse analysis. The most relevant conclusions are that the authors are not always concerned about giving this information to their readers, that theoretical research remains unattractive to researchers, and that they reject the use of less common techniques when analyzing qualitative data.No mundo atual, a cultura moderna deu margem à cultura do consumo, na qual a apropriação de bens e de objetos passa a constituir uma linguagem através da qual toda a sociedade se comunica e fala. Nas culturas de consumo modernas, os bens reúnem uma vasta coleção de objetos que exibem um leque muito considerável e diferenciado de escassez e de custo, fazendo com que haja sempre um nível mais elevado de consumo ao qual as pessoas podem aspirar. Ciente da relevância desse tema no estudo do Marketing, este artigo utilizou a bibliometria para quantificar e identificar as metodologias utilizadas nos 56 artigos sobre cultura e consumo apresentados aos EnANPADs no quadriênio 2009-12. Os dados foram coletados por meio eletrônico e analisados com o auxílio da estatística descritiva. A maior parte dos trabalhos caracterizou-se como pesquisa qualitativa exploratória etnográfica ou netnográfica, tendoutilizado a entrevista para o levantamento de evidências, as quais foram tratadas pela técnica da análise de discurso. Dentre as conclusões mais relevantes destaca-se que os autores nem sempre estão preocupados em dar este tipo de informação a seus leitores, que os trabalhos teóricos mantêm-se pouco atraentes aos pesquisadores, e que perdura resistência ao uso de técnicas menos comuns na avaliação das evidências das pesquisas qualitativas.Revista Brasileira Multidisciplinar - ReBraM2015-01-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://revistarebram.com/index.php/revistauniara/article/view/34410.25061/2527-2675/ReBraM/2015.v18i1.344Revista Brasileira Multidisciplinar - ReBraM; v. 18 n. 1 (2015): Janeiro-Junho; 135-1482527-26751415-3580reponame:Revista Brasileira Multidisciplinarinstname:Universidade de Araraquara (UNIARA)instacron:UNIARAporhttp://revistarebram.com/index.php/revistauniara/article/view/344/311Alves, Anne de AlencarBastos, Elizabeth da CostaMachado, Lucia Cristina VargasSantos, Reuber Luis Castro dosTroccoli, Irene Raguenetinfo:eu-repo/semantics/openAccess2018-03-08T14:24:47Zoai:ojs.revistarebram.com:article/344Revistahttp://revistarebram.com/index.php/revistauniaraPRIhttps://revistarebram.com/index.php/revistauniara/oairevistauniara@uniara.com||2527-26752527-2675opendoar:2018-03-08T14:24:47Revista Brasileira Multidisciplinar - Universidade de Araraquara (UNIARA)false |
dc.title.none.fl_str_mv |
Culture and Consumption: An Exploratory Study on the Methodologies Used in the Papers Presented in the Enampads From 2009 to 2012 Cultura e Consumo: Um Estudo Exploratório sobre as Metodologias Empregadas nos Artigos Apresentados nos Enanpads de 2009 a 2012 |
title |
Culture and Consumption: An Exploratory Study on the Methodologies Used in the Papers Presented in the Enampads From 2009 to 2012 |
spellingShingle |
Culture and Consumption: An Exploratory Study on the Methodologies Used in the Papers Presented in the Enampads From 2009 to 2012 Alves, Anne de Alencar Culture Consumption Bibliometrics EnANPADs. Cultura Consumo Bibliometria EnANPAD. |
title_short |
Culture and Consumption: An Exploratory Study on the Methodologies Used in the Papers Presented in the Enampads From 2009 to 2012 |
title_full |
Culture and Consumption: An Exploratory Study on the Methodologies Used in the Papers Presented in the Enampads From 2009 to 2012 |
title_fullStr |
Culture and Consumption: An Exploratory Study on the Methodologies Used in the Papers Presented in the Enampads From 2009 to 2012 |
title_full_unstemmed |
Culture and Consumption: An Exploratory Study on the Methodologies Used in the Papers Presented in the Enampads From 2009 to 2012 |
title_sort |
Culture and Consumption: An Exploratory Study on the Methodologies Used in the Papers Presented in the Enampads From 2009 to 2012 |
author |
Alves, Anne de Alencar |
author_facet |
Alves, Anne de Alencar Bastos, Elizabeth da Costa Machado, Lucia Cristina Vargas Santos, Reuber Luis Castro dos Troccoli, Irene Raguenet |
author_role |
author |
author2 |
Bastos, Elizabeth da Costa Machado, Lucia Cristina Vargas Santos, Reuber Luis Castro dos Troccoli, Irene Raguenet |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Alves, Anne de Alencar Bastos, Elizabeth da Costa Machado, Lucia Cristina Vargas Santos, Reuber Luis Castro dos Troccoli, Irene Raguenet |
dc.subject.por.fl_str_mv |
Culture Consumption Bibliometrics EnANPADs. Cultura Consumo Bibliometria EnANPAD. |
topic |
Culture Consumption Bibliometrics EnANPADs. Cultura Consumo Bibliometria EnANPAD. |
description |
In the modern world, modern culture has given rise to consumption culture, in which the ownership of goods and objects becomes a language through which the entire society communicates and talks. In modern consumption cultures, the goods are composed of a large number of objects highly differentiated in terms of scarcity and of cost, so that there is always a higher level of consumption to which people can aspire. This article used bibliometrics to quantify and to identify the methodologies used in 56 papers on culture and consumption presented to ENANPADs from 2009 to 2012. Data were collected electronically and analyzed using descriptive statistical methods. The greatest part of the papers were considered ethnographic exploratory qualitative research or netnographic, using the interview for the raising of evidences, which were treated by the technique of discourse analysis. The most relevant conclusions are that the authors are not always concerned about giving this information to their readers, that theoretical research remains unattractive to researchers, and that they reject the use of less common techniques when analyzing qualitative data. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-01-10 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://revistarebram.com/index.php/revistauniara/article/view/344 10.25061/2527-2675/ReBraM/2015.v18i1.344 |
url |
http://revistarebram.com/index.php/revistauniara/article/view/344 |
identifier_str_mv |
10.25061/2527-2675/ReBraM/2015.v18i1.344 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
http://revistarebram.com/index.php/revistauniara/article/view/344/311 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Revista Brasileira Multidisciplinar - ReBraM |
publisher.none.fl_str_mv |
Revista Brasileira Multidisciplinar - ReBraM |
dc.source.none.fl_str_mv |
Revista Brasileira Multidisciplinar - ReBraM; v. 18 n. 1 (2015): Janeiro-Junho; 135-148 2527-2675 1415-3580 reponame:Revista Brasileira Multidisciplinar instname:Universidade de Araraquara (UNIARA) instacron:UNIARA |
instname_str |
Universidade de Araraquara (UNIARA) |
instacron_str |
UNIARA |
institution |
UNIARA |
reponame_str |
Revista Brasileira Multidisciplinar |
collection |
Revista Brasileira Multidisciplinar |
repository.name.fl_str_mv |
Revista Brasileira Multidisciplinar - Universidade de Araraquara (UNIARA) |
repository.mail.fl_str_mv |
revistauniara@uniara.com|| |
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1797174605878657024 |