How does the oversight institution use online communication? The idea of public transparency on the social networks of the Office of the Comptroller General

Detalhes bibliográficos
Autor(a) principal: Kniess, Andressa Butture
Data de Publicação: 2021
Outros Autores: Marques, Francisco Paulo Jamil
Tipo de documento: Artigo
Idioma: por
Título da fonte: Opinião Pública (Online)
Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8665626
Resumo: The article investigates whether and how the Office of the Comptroller General (CGU) addresses the idea of transparency in its social network profiles. Three questions guide our analysis: How is the idea of public transparency mobilized by the CGU on Facebook and Twitter? Since Facebook and Twitter have different structures and users, which communication strategies are privileged in each network? To what extent have CGU’s digital communication routines been transformed in the transition between the Rousseff and Temer governments? The Content Analysis of 4,212 publications on Facebook and Twitter in 2015 and 2016 revealed that the institution favors two issues: transparency and corruption. Furthermore, public authorities are rarely mentioned, moving away from a personalist perspective of instrumentalizing communication. We also found out that government transition influenced the CGU’s publishing routines.
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spelling How does the oversight institution use online communication? The idea of public transparency on the social networks of the Office of the Comptroller General ¿Cómo utiliza el agente de inspección la comunicación en línea? La idea de transparencia pública en las redes sociales de la Contraloría General de la FederaciónComo o agente fiscalizador utiliza a comunicação online? A ideia de transparência pública nas redes sociais da Controladoria-Geral da UniãoComunicação políticaRedes sociais digitaisTransparênciaComunicação públicaControladoria-geral da uniãoPolitical communicationSocial networking sitesTransparencyPublic communicationBrazilian office of the comptroller generalComunicación políticaRedes sociales digitalesTransparenciaComunicación publicaContralor general de la uniónThe article investigates whether and how the Office of the Comptroller General (CGU) addresses the idea of transparency in its social network profiles. Three questions guide our analysis: How is the idea of public transparency mobilized by the CGU on Facebook and Twitter? Since Facebook and Twitter have different structures and users, which communication strategies are privileged in each network? To what extent have CGU’s digital communication routines been transformed in the transition between the Rousseff and Temer governments? The Content Analysis of 4,212 publications on Facebook and Twitter in 2015 and 2016 revealed that the institution favors two issues: transparency and corruption. Furthermore, public authorities are rarely mentioned, moving away from a personalist perspective of instrumentalizing communication. We also found out that government transition influenced the CGU’s publishing routines.El artículo investiga si la Contraloría General de la Federación (CGU) aborda la idea de transparencia en sus perfiles de redes sociales y de qué manera. Tres preguntas guían el análisis: ¿Cómo moviliza CGU el tema de la transparencia pública en Facebook y Twitter? Dado que Facebook y Twitter tienen estructuras y usuarios diferentes, ¿qué estrategias de comunicación son privilegiadas en cada red? ¿En qué medida se han transformado las rutinas de comunicación digital de CGU en la transición entre los gobiernos de Rousseff y Temer? El Análisis de Contenido de 4.212 publicaciones en Facebook y Twitter en 2015 y 2016 reveló que la institución favorece dos temas: transparencia y corrupción. Además, las autoridades públicas rara vez se mencionan, alejándose de una perspectiva personalista de instrumentalización de la comunicación. También se descubrió que la transición del gobierno interfirió efectivamente con las rutinas de publicación de la entidad.O artigo investiga se, e de que forma, a Controladoria-Geral da União (CGU) aborda a ideia de transparência em seus perfis de redes sociais. Três questões orientam a análise: Como o tema da transparência pública é mobilizado pela CGU no Facebook e no Twitter? Uma vez que Facebook e Twitter dispõem de estruturas e usuários distintos, que estratégias de comunicação são privilegiadas em cada rede? Em que medida as rotinas de comunicação digital da CGU foram transformadas na transição entre os governos Rousseff e Temer? A análise de conteúdo de 4.212 publicações no Facebook e no Twitter em 2015 e 2016 revelou que a instituição privilegia dois temas: transparência e corrupção. Ademais, autoridades públicas são pouco mencionadas, afastando-se uma perspectiva personalista de instrumentalização da comunicação. Descobriu-se, ainda, que a transição governamental efetivamente interferiu nas rotinas de publicação da entidade.Universidade Estadual de Campinas2021-05-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTextoTextoinfo:eu-repo/semantics/otherapplication/pdfhttps://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8665626Opinião Pública; Vol. 27 No. 1 (2021): jan./abr.; 90-126Opinião Pública; Vol. 27 Núm. 1 (2021): jan./abr.; 90-126Opinião Pública; v. 27 n. 1 (2021): jan./abr.; 90-1261807-0191reponame:Opinião Pública (Online)instname:Universidade Estadual de Campinas (UNICAMP)instacron:UNICAMPporhttps://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8665626/26676Brazil; 2015-2016Brasil; 2015-2016Brasil; 2015-2016Copyright (c) 2021 Andressa Butture Kniess, Francisco Paulo Jamil Marqueshttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessKniess, Andressa Butture Marques, Francisco Paulo Jamil 2021-05-13T16:25:00Zoai:ojs.periodicos.sbu.unicamp.br:article/8665626Revistahttps://periodicos.sbu.unicamp.br/ojs/index.php/opPUBhttps://periodicos.sbu.unicamp.br/ojs/index.php/op/oaicesop@unicamp.br||racael@unicamp.br || rop@unicamp.br1807-01910104-6276opendoar:2021-05-13T16:25Opinião Pública (Online) - Universidade Estadual de Campinas (UNICAMP)false
dc.title.none.fl_str_mv How does the oversight institution use online communication? The idea of public transparency on the social networks of the Office of the Comptroller General
¿Cómo utiliza el agente de inspección la comunicación en línea? La idea de transparencia pública en las redes sociales de la Contraloría General de la Federación
Como o agente fiscalizador utiliza a comunicação online? A ideia de transparência pública nas redes sociais da Controladoria-Geral da União
title How does the oversight institution use online communication? The idea of public transparency on the social networks of the Office of the Comptroller General
spellingShingle How does the oversight institution use online communication? The idea of public transparency on the social networks of the Office of the Comptroller General
Kniess, Andressa Butture
Comunicação política
Redes sociais digitais
Transparência
Comunicação pública
Controladoria-geral da união
Political communication
Social networking sites
Transparency
Public communication
Brazilian office of the comptroller general
Comunicación política
Redes sociales digitales
Transparencia
Comunicación publica
Contralor general de la unión
title_short How does the oversight institution use online communication? The idea of public transparency on the social networks of the Office of the Comptroller General
title_full How does the oversight institution use online communication? The idea of public transparency on the social networks of the Office of the Comptroller General
title_fullStr How does the oversight institution use online communication? The idea of public transparency on the social networks of the Office of the Comptroller General
title_full_unstemmed How does the oversight institution use online communication? The idea of public transparency on the social networks of the Office of the Comptroller General
title_sort How does the oversight institution use online communication? The idea of public transparency on the social networks of the Office of the Comptroller General
author Kniess, Andressa Butture
author_facet Kniess, Andressa Butture
Marques, Francisco Paulo Jamil
author_role author
author2 Marques, Francisco Paulo Jamil
author2_role author
dc.contributor.author.fl_str_mv Kniess, Andressa Butture
Marques, Francisco Paulo Jamil
dc.subject.por.fl_str_mv Comunicação política
Redes sociais digitais
Transparência
Comunicação pública
Controladoria-geral da união
Political communication
Social networking sites
Transparency
Public communication
Brazilian office of the comptroller general
Comunicación política
Redes sociales digitales
Transparencia
Comunicación publica
Contralor general de la unión
topic Comunicação política
Redes sociais digitais
Transparência
Comunicação pública
Controladoria-geral da união
Political communication
Social networking sites
Transparency
Public communication
Brazilian office of the comptroller general
Comunicación política
Redes sociales digitales
Transparencia
Comunicación publica
Contralor general de la unión
description The article investigates whether and how the Office of the Comptroller General (CGU) addresses the idea of transparency in its social network profiles. Three questions guide our analysis: How is the idea of public transparency mobilized by the CGU on Facebook and Twitter? Since Facebook and Twitter have different structures and users, which communication strategies are privileged in each network? To what extent have CGU’s digital communication routines been transformed in the transition between the Rousseff and Temer governments? The Content Analysis of 4,212 publications on Facebook and Twitter in 2015 and 2016 revealed that the institution favors two issues: transparency and corruption. Furthermore, public authorities are rarely mentioned, moving away from a personalist perspective of instrumentalizing communication. We also found out that government transition influenced the CGU’s publishing routines.
publishDate 2021
dc.date.none.fl_str_mv 2021-05-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Texto
Texto
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8665626
url https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8665626
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8665626/26676
dc.rights.driver.fl_str_mv Copyright (c) 2021 Andressa Butture Kniess, Francisco Paulo Jamil Marques
https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Andressa Butture Kniess, Francisco Paulo Jamil Marques
https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Brazil; 2015-2016
Brasil; 2015-2016
Brasil; 2015-2016
dc.publisher.none.fl_str_mv Universidade Estadual de Campinas
publisher.none.fl_str_mv Universidade Estadual de Campinas
dc.source.none.fl_str_mv Opinião Pública; Vol. 27 No. 1 (2021): jan./abr.; 90-126
Opinião Pública; Vol. 27 Núm. 1 (2021): jan./abr.; 90-126
Opinião Pública; v. 27 n. 1 (2021): jan./abr.; 90-126
1807-0191
reponame:Opinião Pública (Online)
instname:Universidade Estadual de Campinas (UNICAMP)
instacron:UNICAMP
instname_str Universidade Estadual de Campinas (UNICAMP)
instacron_str UNICAMP
institution UNICAMP
reponame_str Opinião Pública (Online)
collection Opinião Pública (Online)
repository.name.fl_str_mv Opinião Pública (Online) - Universidade Estadual de Campinas (UNICAMP)
repository.mail.fl_str_mv cesop@unicamp.br||racael@unicamp.br || rop@unicamp.br
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