Gender, leadership styles, and electoral campaigns on twitter: andalusia's regional elections 2018
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | spa |
Título da fonte: | Opinião Pública (Online) |
Texto Completo: | https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8671065 |
Resumo: | The aim of this article is to apply a gender perspective to reflect on political leadership and the communication style deployed on Twitter (1078 tweets) during Andalusia’s 2018 electoral campaign. By means of quantitative content analysis, we examine possible gender gaps. The data collected show that women politicians display a particular communicative style and are more visible on social media, putting women’s issues on the agenda and employing a strong, personalistic leadership style close to party organizations in their territories. Further analysis is possible, exploring whether our framework of analysis and conclusions for regional elections in Andalusia can be transferred or can explain similar dynamics in other realities or whether, in contrast, institutional or contextual variables define the political communications of leaders.The aim of this article is to apply a gender perspective to reflect on political leadership and the communication style deployed on Twitter (1078 tweets) during Andalusia’s 2018 electoral campaign. By means of quantitative content analysis, we examine possible gender gaps. The data collected show that women politicians display a particular communicative style and are more visible on social media, putting women’s issues on the agenda and employing a strong, personalistic leadership style close to party organizations in their territories. Further analysis is possible, exploring whether our framework of analysis and conclusions for regional elections in Andalusia can be transferred or can explain similar dynamics in other realities or whether, in contrast, institutional or contextual variables define the political communications of leaders. |
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Gender, leadership styles, and electoral campaigns on twitter: andalusia's regional elections 2018Género, estilos de liderazgo y campañas electorales en twitter: las elecciones andaluzas de 2018Gênero, estilos de liderança e campanhas eleitorais no twitter: as eleições na andaluzia de 2018Campanhas eleitoraisComunicação políticaGêneroLiderança políticaTwitterElectoral campaignsPolitical communicationGenderPolitical leadershipTwitterCampañas electoralesComunicación políticaGéneroLiderazgo políticoTwitterThe aim of this article is to apply a gender perspective to reflect on political leadership and the communication style deployed on Twitter (1078 tweets) during Andalusia’s 2018 electoral campaign. By means of quantitative content analysis, we examine possible gender gaps. The data collected show that women politicians display a particular communicative style and are more visible on social media, putting women’s issues on the agenda and employing a strong, personalistic leadership style close to party organizations in their territories. Further analysis is possible, exploring whether our framework of analysis and conclusions for regional elections in Andalusia can be transferred or can explain similar dynamics in other realities or whether, in contrast, institutional or contextual variables define the political communications of leaders.The aim of this article is to apply a gender perspective to reflect on political leadership and the communication style deployed on Twitter (1078 tweets) during Andalusia’s 2018 electoral campaign. By means of quantitative content analysis, we examine possible gender gaps. The data collected show that women politicians display a particular communicative style and are more visible on social media, putting women’s issues on the agenda and employing a strong, personalistic leadership style close to party organizations in their territories. Further analysis is possible, exploring whether our framework of analysis and conclusions for regional elections in Andalusia can be transferred or can explain similar dynamics in other realities or whether, in contrast, institutional or contextual variables define the political communications of leaders.El presente artículo tiene como objetivo reflexionar, con perspectiva de género, sobre el liderazgo político y el estilo comunicativo en Twitter (1078 tuits) durante la campaña electoral andaluza de 2018. Analizamos, a través de un análisis del contenido cuantitativo, las posibles brechas de género. Los datos recabados demuestran que las mujeres políticas esgrimen un estilo comunicativo particular y son más visibles en la red social, colocando temas femeninos en la agenda y esgrimiendo un estilo de liderazgo fuerte y personalista cercano a las organizaciones partidistas en sus territorios. Cabe seguir profundizando en comprobar si nuestro marco de análisis y conclusiones puede trasladarse o explicar dinámicas similares en otras realidades o si, por el contrario, variables institucionales o contextuales definen más consistentemente la comunicación política de los líderes.O objetivo do artigo é refletir, a partir de uma perspectiva de gênero, sobre a liderança política e o estilo comunicativo no Twitter (1078 tuítes) durante a campanha eleitoral na Andaluzia de 2018. Analisamos, através de uma análise quantitativa de conteúdo, as possíveis brechas de gênero. Os dados demonstram que as mulheres políticas mostram um estilo particular de comunicação: são mais visíveis na rede social, colocam issues femininos na agenda e demonstram um estilo de liderança forte e personalista próximo às organizações partidárias em seus territórios. Cabe seguir elaborando a análise, aprofundando em comprovar se nosso marco de análise e conclusões para as eleições andaluzas podem ser transferidas ou explicar dinâmicas semelhantes em outras realidades ou se, pelo contrário, variáveis institucionais ou contextuais definem mais consistentemente a comunicação política dos líderes.Universidade Estadual de Campinas2022-09-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTextoTextoinfo:eu-repo/semantics/otherapplication/pdfhttps://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8671065Opinião Pública; Vol. 28 No. 2 (2022): maio/ago.; 510-532Opinião Pública; Vol. 28 Núm. 2 (2022): maio/ago.; 510-532Opinião Pública; v. 28 n. 2 (2022): maio/ago.; 510-5321807-0191reponame:Opinião Pública (Online)instname:Universidade Estadual de Campinas (UNICAMP)instacron:UNICAMPspahttps://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8671065/30149Spain; 2018España; 2018Espanha; 2018Copyright (c) 2022 Opinião Públicahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessRuiloba-Núñez, Juana María Zuazu, María Goenaga Ruiz de2022-09-21T13:24:41Zoai:ojs.periodicos.sbu.unicamp.br:article/8671065Revistahttps://periodicos.sbu.unicamp.br/ojs/index.php/opPUBhttps://periodicos.sbu.unicamp.br/ojs/index.php/op/oaicesop@unicamp.br||racael@unicamp.br || rop@unicamp.br1807-01910104-6276opendoar:2022-09-21T13:24:41Opinião Pública (Online) - Universidade Estadual de Campinas (UNICAMP)false |
dc.title.none.fl_str_mv |
Gender, leadership styles, and electoral campaigns on twitter: andalusia's regional elections 2018 Género, estilos de liderazgo y campañas electorales en twitter: las elecciones andaluzas de 2018 Gênero, estilos de liderança e campanhas eleitorais no twitter: as eleições na andaluzia de 2018 |
title |
Gender, leadership styles, and electoral campaigns on twitter: andalusia's regional elections 2018 |
spellingShingle |
Gender, leadership styles, and electoral campaigns on twitter: andalusia's regional elections 2018 Ruiloba-Núñez, Juana María Campanhas eleitorais Comunicação política Gênero Liderança política Electoral campaigns Political communication Gender Political leadership Campañas electorales Comunicación política Género Liderazgo político |
title_short |
Gender, leadership styles, and electoral campaigns on twitter: andalusia's regional elections 2018 |
title_full |
Gender, leadership styles, and electoral campaigns on twitter: andalusia's regional elections 2018 |
title_fullStr |
Gender, leadership styles, and electoral campaigns on twitter: andalusia's regional elections 2018 |
title_full_unstemmed |
Gender, leadership styles, and electoral campaigns on twitter: andalusia's regional elections 2018 |
title_sort |
Gender, leadership styles, and electoral campaigns on twitter: andalusia's regional elections 2018 |
author |
Ruiloba-Núñez, Juana María |
author_facet |
Ruiloba-Núñez, Juana María Zuazu, María Goenaga Ruiz de |
author_role |
author |
author2 |
Zuazu, María Goenaga Ruiz de |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Ruiloba-Núñez, Juana María Zuazu, María Goenaga Ruiz de |
dc.subject.por.fl_str_mv |
Campanhas eleitorais Comunicação política Gênero Liderança política Electoral campaigns Political communication Gender Political leadership Campañas electorales Comunicación política Género Liderazgo político |
topic |
Campanhas eleitorais Comunicação política Gênero Liderança política Electoral campaigns Political communication Gender Political leadership Campañas electorales Comunicación política Género Liderazgo político |
description |
The aim of this article is to apply a gender perspective to reflect on political leadership and the communication style deployed on Twitter (1078 tweets) during Andalusia’s 2018 electoral campaign. By means of quantitative content analysis, we examine possible gender gaps. The data collected show that women politicians display a particular communicative style and are more visible on social media, putting women’s issues on the agenda and employing a strong, personalistic leadership style close to party organizations in their territories. Further analysis is possible, exploring whether our framework of analysis and conclusions for regional elections in Andalusia can be transferred or can explain similar dynamics in other realities or whether, in contrast, institutional or contextual variables define the political communications of leaders.The aim of this article is to apply a gender perspective to reflect on political leadership and the communication style deployed on Twitter (1078 tweets) during Andalusia’s 2018 electoral campaign. By means of quantitative content analysis, we examine possible gender gaps. The data collected show that women politicians display a particular communicative style and are more visible on social media, putting women’s issues on the agenda and employing a strong, personalistic leadership style close to party organizations in their territories. Further analysis is possible, exploring whether our framework of analysis and conclusions for regional elections in Andalusia can be transferred or can explain similar dynamics in other realities or whether, in contrast, institutional or contextual variables define the political communications of leaders. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-09-21 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Texto Texto info:eu-repo/semantics/other |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8671065 |
url |
https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8671065 |
dc.language.iso.fl_str_mv |
spa |
language |
spa |
dc.relation.none.fl_str_mv |
https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8671065/30149 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Opinião Pública https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Opinião Pública https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.coverage.none.fl_str_mv |
Spain; 2018 España; 2018 Espanha; 2018 |
dc.publisher.none.fl_str_mv |
Universidade Estadual de Campinas |
publisher.none.fl_str_mv |
Universidade Estadual de Campinas |
dc.source.none.fl_str_mv |
Opinião Pública; Vol. 28 No. 2 (2022): maio/ago.; 510-532 Opinião Pública; Vol. 28 Núm. 2 (2022): maio/ago.; 510-532 Opinião Pública; v. 28 n. 2 (2022): maio/ago.; 510-532 1807-0191 reponame:Opinião Pública (Online) instname:Universidade Estadual de Campinas (UNICAMP) instacron:UNICAMP |
instname_str |
Universidade Estadual de Campinas (UNICAMP) |
instacron_str |
UNICAMP |
institution |
UNICAMP |
reponame_str |
Opinião Pública (Online) |
collection |
Opinião Pública (Online) |
repository.name.fl_str_mv |
Opinião Pública (Online) - Universidade Estadual de Campinas (UNICAMP) |
repository.mail.fl_str_mv |
cesop@unicamp.br||racael@unicamp.br || rop@unicamp.br |
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1800217018472857600 |