The discursive ethos in the enunciative scene of Pará state government official propaganda (2011 - 2014): the tension between inclusion and exclusion in the spectacular scene

Detalhes bibliográficos
Autor(a) principal: Bezerra, Diego Michel Nascimento
Data de Publicação: 2019
Outros Autores: Pessoa, Fátima Cristina da Costa
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos de Estudos Linguísticos
Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/cel/article/view/8655012
Resumo: The objective of this work is to discuss issues related to the notion of discursive ethos in the enunciative scene of ads-films published as official commercial of the government of State of Pará, between 2011 and 2014 under the management of the Brazilian Social Democracy Party (PSDB). To do this, we based ourselves on the notion of ethos according to Maingueneau (2008a, 2008b, 2011, 2013, 2014), who understands it as a model of ideal sociability that imposes itself discursively on enunciators and coenunciators in interaction. In a corpus of 52 ads-films, we analyzed the deixis of person in situations of locution, based on Ducrot (1987) and Brandão (1998), as well as on the constitution of a proposed ethical world that emerges in the enunciation scene. We concluded that these announcements are structured by a locution that favors the alternation between guarantors whose pronouncements are based on pronominal forms that lead to the reading of an impersonal voice and a personal voice, linked to the political instance and to the citizen instance, according to Charaudeau (2013a), in the interaction between subject positions in the political field. The discursive ethos constituted in the official propaganda of the State is based on stereotyped representations to forge the effect of citizen inclusion, at the same time that it indicates a position whose ethical world reveals itself excluding the diversity of positions that implies the confrontation between the instances in the political field.
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spelling The discursive ethos in the enunciative scene of Pará state government official propaganda (2011 - 2014): the tension between inclusion and exclusion in the spectacular sceneEl ethos discursivo na cena enunciativa da propaganda oficial del gobierno del estado do Pará (2011 - 2014): una tensión entre inclusão y exclusión na cena espetacularO ethos discursivo na cena enunciativa da propaganda oficial do governo do estado do Pará (2011 – 2014): a tensão entre inclusão e exclusão na cena espetacularEthos discursiveSituation of locutionOfficial propaganda of State.Ethos discursivoSituación de voz en offPropaganda oficial del estado.Ethos discursivoSituação de locuçãoPropaganda oficial de estado.The objective of this work is to discuss issues related to the notion of discursive ethos in the enunciative scene of ads-films published as official commercial of the government of State of Pará, between 2011 and 2014 under the management of the Brazilian Social Democracy Party (PSDB). To do this, we based ourselves on the notion of ethos according to Maingueneau (2008a, 2008b, 2011, 2013, 2014), who understands it as a model of ideal sociability that imposes itself discursively on enunciators and coenunciators in interaction. In a corpus of 52 ads-films, we analyzed the deixis of person in situations of locution, based on Ducrot (1987) and Brandão (1998), as well as on the constitution of a proposed ethical world that emerges in the enunciation scene. We concluded that these announcements are structured by a locution that favors the alternation between guarantors whose pronouncements are based on pronominal forms that lead to the reading of an impersonal voice and a personal voice, linked to the political instance and to the citizen instance, according to Charaudeau (2013a), in the interaction between subject positions in the political field. The discursive ethos constituted in the official propaganda of the State is based on stereotyped representations to forge the effect of citizen inclusion, at the same time that it indicates a position whose ethical world reveals itself excluding the diversity of positions that implies the confrontation between the instances in the political field.Este trabalho tem por objetivo discutir questões relativas à noção de ethos discursivo na cena enunciativa de anúncios-filmes veiculados como propaganda oficial do governo do estado do Pará entre os anos de 2011 e 2014, sob a gestão do Partido da Social Democracia Brasileira (PSDB). Para tanto, baseamo-nos na noção de ethos conforme Maingueneau (2008a, 2008b, 2011, 2013, 2014), que a entende como um modelo de sociabilidade ideal que se impõe discursivamente a enunciadores e coenunciadores na interação. Em um corpus de 52 anúncios-filmes, analisamos a dêixis de pessoa nas situações de locução, baseados em Ducrot (1987) e em Brandão (1998), bem como a relacionamos à constituição de um mundo ético proposto que emerge na cena de enunciação. Concluímos que estes anúncios são estruturados por uma locução que privilegia a alternância entre fiadores cujas falas se estabelecem sobre formas pronominais que conduzem à leitura de uma voz impessoal e de uma voz pessoal, vinculadas à instância política e à instância cidadã, conforme Charaudeau (2013a), na interação entre posições sujeito no campo político. O ethos discursivo constituído na propaganda oficial do Estado se assenta sobre representações estereotipadas para forjar o efeito de inclusão cidadã, ao mesmo tempo em que indicia um posicionamento cujo mundo ético se revela excludente da diversidade de posições que implica o confronto entre as instâncias no campo político.Universidade Estadual de Campinas2019-08-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresAnálise de discursoDiscourse analysisAnálisis del discursoapplication/pdfhttps://periodicos.sbu.unicamp.br/ojs/index.php/cel/article/view/865501210.20396/cel.v61i0.8655012Cadernos de Estudos Linguísticos; v. 61 (2019): Ethos discursivo em diversas dimensões; 1-18Cadernos de Estudos Linguísticos; Vol. 61 (2019): Discursive Ethos in several dimensions; 1-18Cadernos de Estudos Linguísticos; Vol. 61 (2019): Ethos discursivo en varias dimensiones; 1-182447-0686reponame:Cadernos de Estudos Linguísticosinstname:Universidade Estadual de Campinas (UNICAMP)instacron:UNICAMPporhttps://periodicos.sbu.unicamp.br/ojs/index.php/cel/article/view/8655012/21100Brazil; 2011-2014Brasil; 2011-2014Brasil; 2011-2014Copyright (c) 2019 Cadernos de Estudos Lingüísticoshttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessBezerra, Diego Michel NascimentoPessoa, Fátima Cristina da Costa2022-08-31T14:38:58Zoai:ojs.periodicos.sbu.unicamp.br:article/8655012Revistahttp://revistas.iel.unicamp.br/index.php/cel/PUBhttp://revistas.iel.unicamp.br/index.php/cel/oaispublic@iel.unicamp.br||revistacel@iel.unicamp.br2447-06860102-5767opendoar:2022-11-08T14:23:59.818574Cadernos de Estudos Linguísticos - Universidade Estadual de Campinas (UNICAMP)false
dc.title.none.fl_str_mv The discursive ethos in the enunciative scene of Pará state government official propaganda (2011 - 2014): the tension between inclusion and exclusion in the spectacular scene
El ethos discursivo na cena enunciativa da propaganda oficial del gobierno del estado do Pará (2011 - 2014): una tensión entre inclusão y exclusión na cena espetacular
O ethos discursivo na cena enunciativa da propaganda oficial do governo do estado do Pará (2011 – 2014): a tensão entre inclusão e exclusão na cena espetacular
title The discursive ethos in the enunciative scene of Pará state government official propaganda (2011 - 2014): the tension between inclusion and exclusion in the spectacular scene
spellingShingle The discursive ethos in the enunciative scene of Pará state government official propaganda (2011 - 2014): the tension between inclusion and exclusion in the spectacular scene
Bezerra, Diego Michel Nascimento
Ethos discursive
Situation of locution
Official propaganda of State.
Ethos discursivo
Situación de voz en off
Propaganda oficial del estado.
Ethos discursivo
Situação de locução
Propaganda oficial de estado.
title_short The discursive ethos in the enunciative scene of Pará state government official propaganda (2011 - 2014): the tension between inclusion and exclusion in the spectacular scene
title_full The discursive ethos in the enunciative scene of Pará state government official propaganda (2011 - 2014): the tension between inclusion and exclusion in the spectacular scene
title_fullStr The discursive ethos in the enunciative scene of Pará state government official propaganda (2011 - 2014): the tension between inclusion and exclusion in the spectacular scene
title_full_unstemmed The discursive ethos in the enunciative scene of Pará state government official propaganda (2011 - 2014): the tension between inclusion and exclusion in the spectacular scene
title_sort The discursive ethos in the enunciative scene of Pará state government official propaganda (2011 - 2014): the tension between inclusion and exclusion in the spectacular scene
author Bezerra, Diego Michel Nascimento
author_facet Bezerra, Diego Michel Nascimento
Pessoa, Fátima Cristina da Costa
author_role author
author2 Pessoa, Fátima Cristina da Costa
author2_role author
dc.contributor.author.fl_str_mv Bezerra, Diego Michel Nascimento
Pessoa, Fátima Cristina da Costa
dc.subject.por.fl_str_mv Ethos discursive
Situation of locution
Official propaganda of State.
Ethos discursivo
Situación de voz en off
Propaganda oficial del estado.
Ethos discursivo
Situação de locução
Propaganda oficial de estado.
topic Ethos discursive
Situation of locution
Official propaganda of State.
Ethos discursivo
Situación de voz en off
Propaganda oficial del estado.
Ethos discursivo
Situação de locução
Propaganda oficial de estado.
description The objective of this work is to discuss issues related to the notion of discursive ethos in the enunciative scene of ads-films published as official commercial of the government of State of Pará, between 2011 and 2014 under the management of the Brazilian Social Democracy Party (PSDB). To do this, we based ourselves on the notion of ethos according to Maingueneau (2008a, 2008b, 2011, 2013, 2014), who understands it as a model of ideal sociability that imposes itself discursively on enunciators and coenunciators in interaction. In a corpus of 52 ads-films, we analyzed the deixis of person in situations of locution, based on Ducrot (1987) and Brandão (1998), as well as on the constitution of a proposed ethical world that emerges in the enunciation scene. We concluded that these announcements are structured by a locution that favors the alternation between guarantors whose pronouncements are based on pronominal forms that lead to the reading of an impersonal voice and a personal voice, linked to the political instance and to the citizen instance, according to Charaudeau (2013a), in the interaction between subject positions in the political field. The discursive ethos constituted in the official propaganda of the State is based on stereotyped representations to forge the effect of citizen inclusion, at the same time that it indicates a position whose ethical world reveals itself excluding the diversity of positions that implies the confrontation between the instances in the political field.
publishDate 2019
dc.date.none.fl_str_mv 2019-08-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado pelos pares
Análise de discurso
Discourse analysis
Análisis del discurso
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/cel/article/view/8655012
10.20396/cel.v61i0.8655012
url https://periodicos.sbu.unicamp.br/ojs/index.php/cel/article/view/8655012
identifier_str_mv 10.20396/cel.v61i0.8655012
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/cel/article/view/8655012/21100
dc.rights.driver.fl_str_mv Copyright (c) 2019 Cadernos de Estudos Lingüísticos
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Cadernos de Estudos Lingüísticos
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Brazil; 2011-2014
Brasil; 2011-2014
Brasil; 2011-2014
dc.publisher.none.fl_str_mv Universidade Estadual de Campinas
publisher.none.fl_str_mv Universidade Estadual de Campinas
dc.source.none.fl_str_mv Cadernos de Estudos Linguísticos; v. 61 (2019): Ethos discursivo em diversas dimensões; 1-18
Cadernos de Estudos Linguísticos; Vol. 61 (2019): Discursive Ethos in several dimensions; 1-18
Cadernos de Estudos Linguísticos; Vol. 61 (2019): Ethos discursivo en varias dimensiones; 1-18
2447-0686
reponame:Cadernos de Estudos Linguísticos
instname:Universidade Estadual de Campinas (UNICAMP)
instacron:UNICAMP
instname_str Universidade Estadual de Campinas (UNICAMP)
instacron_str UNICAMP
institution UNICAMP
reponame_str Cadernos de Estudos Linguísticos
collection Cadernos de Estudos Linguísticos
repository.name.fl_str_mv Cadernos de Estudos Linguísticos - Universidade Estadual de Campinas (UNICAMP)
repository.mail.fl_str_mv spublic@iel.unicamp.br||revistacel@iel.unicamp.br
_version_ 1800216496322904064

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