Short History of the advertising industrial publicity in Mexico. The industrial estate of Puebla between the old regime and the revolution: 1880-1920 (industrial intangible heritage rescue)

Detalhes bibliográficos
Autor(a) principal: Moreno, Humberto Morales
Data de Publicação: 2011
Tipo de documento: Artigo
Idioma: spa
Título da fonte: Labor & Engenho (Online)
Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/labore/article/view/113
Resumo: This paper aims to show with archaeological field work in different landscapes of Mexico and documentation of the municipal archives of the city of Puebla, the architectural and historical evidence that gave identity to the Mexican industrial past throughout the 19th and first half of 20th century. Also shows the importance of the public documentation that many family firms produced in their correspondence to the municipal authority, demanding all kinds of grants or concessions in the city ofPuebla between 1880-1920. This iconographic industrial advertising and its evolution alongside this kind of correspondence is not only very important for the history of industrial brands and advertising, but it is also a keynote to the history of companies in the emblematic town of Puebla, that is not only distinguished by being a textile town, between 1880-1940, but a major industrial and commercial corridor.
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spelling Short History of the advertising industrial publicity in Mexico. The industrial estate of Puebla between the old regime and the revolution: 1880-1920 (industrial intangible heritage rescue)Breve historia de la publicidad industrial en México. La provincia industrial de Puebla entre el antiguo régimen y la revolución: 1880-1920 (rescate de patrimonio industrial intangible)intangible heritageindustrial advertisingPueblaMexico19Th centuryPatrimonio intangiblePublicidad industrialPueblaMéxicoSiglo XIXThis paper aims to show with archaeological field work in different landscapes of Mexico and documentation of the municipal archives of the city of Puebla, the architectural and historical evidence that gave identity to the Mexican industrial past throughout the 19th and first half of 20th century. Also shows the importance of the public documentation that many family firms produced in their correspondence to the municipal authority, demanding all kinds of grants or concessions in the city ofPuebla between 1880-1920. This iconographic industrial advertising and its evolution alongside this kind of correspondence is not only very important for the history of industrial brands and advertising, but it is also a keynote to the history of companies in the emblematic town of Puebla, that is not only distinguished by being a textile town, between 1880-1940, but a major industrial and commercial corridor.El objetivo de esta comunicación consiste en mostrar con evidencia de trabajo de campo en distintas partes de México y con documentación de los archivos municipales de la Ciudad de Puebla, el conjunto de características histórico-arquitectónicas y de paisaje que le dieron identidad a la industria mexicana a lo largo del siglo XIX y buena parte del XX. Se muestra también la importancia de la documentación pública que las empresas produjeron en su correspondencia ante las autoridades municipales para solicitar toda clase de subvenciones o concesiones, en el entorno urbano de la ciudad de Puebla entre 1880-1920, en donde se muestran signos iconográficos de la publicidad industrial y su evolución, de vital importancia no sólo para la historia de las marcas industriales y su publicidad, sino también para la historia de las empresas en una ciudad emblemática que no sólo se distinguió por ser un corredor textil entre 1880-1940.Universidade Estadual de Campinas2011-03-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa documental; Análise descritivaapplication/pdfhttps://periodicos.sbu.unicamp.br/ojs/index.php/labore/article/view/11310.20396/lobore.v5i1.113Labor e Engenho; Vol. 5 No. 1 (2011): jan./mar.; 126-144Labor e Engenho; Vol. 5 Núm. 1 (2011): jan./mar.; 126-144Labor e Engenho; v. 5 n. 1 (2011): jan./mar.; 126-1442176-8846reponame:Labor & Engenho (Online)instname:Universidade Estadual de Campinas (UNICAMP)instacron:UNICAMPspahttps://periodicos.sbu.unicamp.br/ojs/index.php/labore/article/view/113/pdf_57BrasilCopyright (c) 2015 Labor & Engenhoinfo:eu-repo/semantics/openAccessMoreno, Humberto Morales2019-07-17T04:51:17Zoai:ojs.periodicos.sbu.unicamp.br:article/113Revistahttp://periodicos.sbu.unicamp.br/ojs/index.php/laborePUBhttps://periodicos.sbu.unicamp.br/ojs/index.php/labore/oai||argollo@fec.unicamp.br2176-88461981-1152opendoar:2019-07-17T04:51:17Labor & Engenho (Online) - Universidade Estadual de Campinas (UNICAMP)false
dc.title.none.fl_str_mv Short History of the advertising industrial publicity in Mexico. The industrial estate of Puebla between the old regime and the revolution: 1880-1920 (industrial intangible heritage rescue)
Breve historia de la publicidad industrial en México. La provincia industrial de Puebla entre el antiguo régimen y la revolución: 1880-1920 (rescate de patrimonio industrial intangible)
title Short History of the advertising industrial publicity in Mexico. The industrial estate of Puebla between the old regime and the revolution: 1880-1920 (industrial intangible heritage rescue)
spellingShingle Short History of the advertising industrial publicity in Mexico. The industrial estate of Puebla between the old regime and the revolution: 1880-1920 (industrial intangible heritage rescue)
Moreno, Humberto Morales
intangible heritage
industrial advertising
Puebla
Mexico
19Th century
Patrimonio intangible
Publicidad industrial
Puebla
México
Siglo XIX
title_short Short History of the advertising industrial publicity in Mexico. The industrial estate of Puebla between the old regime and the revolution: 1880-1920 (industrial intangible heritage rescue)
title_full Short History of the advertising industrial publicity in Mexico. The industrial estate of Puebla between the old regime and the revolution: 1880-1920 (industrial intangible heritage rescue)
title_fullStr Short History of the advertising industrial publicity in Mexico. The industrial estate of Puebla between the old regime and the revolution: 1880-1920 (industrial intangible heritage rescue)
title_full_unstemmed Short History of the advertising industrial publicity in Mexico. The industrial estate of Puebla between the old regime and the revolution: 1880-1920 (industrial intangible heritage rescue)
title_sort Short History of the advertising industrial publicity in Mexico. The industrial estate of Puebla between the old regime and the revolution: 1880-1920 (industrial intangible heritage rescue)
author Moreno, Humberto Morales
author_facet Moreno, Humberto Morales
author_role author
dc.contributor.author.fl_str_mv Moreno, Humberto Morales
dc.subject.por.fl_str_mv intangible heritage
industrial advertising
Puebla
Mexico
19Th century
Patrimonio intangible
Publicidad industrial
Puebla
México
Siglo XIX
topic intangible heritage
industrial advertising
Puebla
Mexico
19Th century
Patrimonio intangible
Publicidad industrial
Puebla
México
Siglo XIX
description This paper aims to show with archaeological field work in different landscapes of Mexico and documentation of the municipal archives of the city of Puebla, the architectural and historical evidence that gave identity to the Mexican industrial past throughout the 19th and first half of 20th century. Also shows the importance of the public documentation that many family firms produced in their correspondence to the municipal authority, demanding all kinds of grants or concessions in the city ofPuebla between 1880-1920. This iconographic industrial advertising and its evolution alongside this kind of correspondence is not only very important for the history of industrial brands and advertising, but it is also a keynote to the history of companies in the emblematic town of Puebla, that is not only distinguished by being a textile town, between 1880-1940, but a major industrial and commercial corridor.
publishDate 2011
dc.date.none.fl_str_mv 2011-03-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa documental; Análise descritiva
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/labore/article/view/113
10.20396/lobore.v5i1.113
url https://periodicos.sbu.unicamp.br/ojs/index.php/labore/article/view/113
identifier_str_mv 10.20396/lobore.v5i1.113
dc.language.iso.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/labore/article/view/113/pdf_57
dc.rights.driver.fl_str_mv Copyright (c) 2015 Labor & Engenho
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Labor & Engenho
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Brasil
dc.publisher.none.fl_str_mv Universidade Estadual de Campinas
publisher.none.fl_str_mv Universidade Estadual de Campinas
dc.source.none.fl_str_mv Labor e Engenho; Vol. 5 No. 1 (2011): jan./mar.; 126-144
Labor e Engenho; Vol. 5 Núm. 1 (2011): jan./mar.; 126-144
Labor e Engenho; v. 5 n. 1 (2011): jan./mar.; 126-144
2176-8846
reponame:Labor & Engenho (Online)
instname:Universidade Estadual de Campinas (UNICAMP)
instacron:UNICAMP
instname_str Universidade Estadual de Campinas (UNICAMP)
instacron_str UNICAMP
institution UNICAMP
reponame_str Labor & Engenho (Online)
collection Labor & Engenho (Online)
repository.name.fl_str_mv Labor & Engenho (Online) - Universidade Estadual de Campinas (UNICAMP)
repository.mail.fl_str_mv ||argollo@fec.unicamp.br
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