The media discourse of private institutions of higher education and the production of the university subject

Detalhes bibliográficos
Autor(a) principal: Nunes , Antônio Carlos da Costa
Data de Publicação: 2019
Outros Autores: Favacho , André Márcio Picanço
Tipo de documento: Artigo
Idioma: por
Título da fonte: Pro-Posições (Online)
Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/proposic/article/view/8656532
Resumo: In this article, we take as materiality the publicity campaigns, postings and lectures of three private higher education institutions, arranged on facebook and youtube during the period from 2008 to 2015, to identify what we call the university media discourse. We were also interested in how the university media acts on the private higher education student. For this, initially, we return to the notion of discourse in Michel Foucault, arguing that the discourse of the media has the function of producing and assimilating technical capacities, inducing effects of power and making truths available. From Foucault's discussions on neoliberalism, we argue that this work takes place through a discursive network that associates at least three discourses: market, politics and learning. Analyzing the materiality, we find that the discourse of the university media produced a type of university subject: The self-entrepreneur.  
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spelling The media discourse of private institutions of higher education and the production of the university subjectO discurso da mídia das instituições privadas de Ensino Superior e a produção do sujeito universitárioDiscourseMediaUniversity subjectDiscursoMídiaSujeito universitárioIn this article, we take as materiality the publicity campaigns, postings and lectures of three private higher education institutions, arranged on facebook and youtube during the period from 2008 to 2015, to identify what we call the university media discourse. We were also interested in how the university media acts on the private higher education student. For this, initially, we return to the notion of discourse in Michel Foucault, arguing that the discourse of the media has the function of producing and assimilating technical capacities, inducing effects of power and making truths available. From Foucault's discussions on neoliberalism, we argue that this work takes place through a discursive network that associates at least three discourses: market, politics and learning. Analyzing the materiality, we find that the discourse of the university media produced a type of university subject: The self-entrepreneur.  Neste artigo, tomam-se como materialidade as campanhas publicitárias, as postagens e as palestras de três instituições privadas de Ensino Superior, dispostas no facebook e no youtube no período de 2008 a 2015, para identificar o que se nomeia discurso da mídia universitária. Também interessa saber como a mídia universitária age em relação ao estudante do Ensino Superior privado. Para isso, inicialmente, retoma-se a noção de discurso em Michel Foucault e defende-se que o discurso da mídia tem a função de produzir e assimilar capacidades técnicas, induzir efeitos de poder e disponibilizar verdades. A partir das discussões de Foucault sobre o neoliberalismo, argumenta-se que esse funcionamento se dá por meio de uma teia discursiva que associa pelo menos três discursos: mercado, política e aprendizagem. Ao analisar a materialidade à luz das teorizações aqui referidas, constata-se que o discurso da mídia universitária produz um tipo específico de sujeito universitário: o sujeito empreendedor de si.Universidade Estadual de Campinas2019-09-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTextoinfo:eu-repo/semantics/otherapplication/pdfhttps://periodicos.sbu.unicamp.br/ojs/index.php/proposic/article/view/8656532Pro-Posições; Vol. 30 (2019): Publicação Contínua; 1-25Pro-Posições; Vol. 30 (2019): Publicação Contínua; 1-25Pro-Posições; v. 30 (2019): Publicação Contínua; 1-251980-6248reponame:Pro-Posições (Online)instname:Universidade Estadual de Campinas (UNICAMP)instacron:UNICAMPporhttps://periodicos.sbu.unicamp.br/ojs/index.php/proposic/article/view/8656532/21266Brazil; 2019Brasil; 2019Copyright (c) 2019 Pro-Posiçõesinfo:eu-repo/semantics/openAccessNunes , Antônio Carlos da CostaFavacho , André Márcio Picanço2022-03-18T18:46:14Zoai:ojs.periodicos.sbu.unicamp.br:article/8656532Revistahttps://periodicos.sbu.unicamp.br/ojs/index.php/proposicPUBhttps://periodicos.sbu.unicamp.br/ojs/index.php/proposic/oai||proposic@unicamp.br1980-62480103-7307opendoar:2022-03-18T18:46:14Pro-Posições (Online) - Universidade Estadual de Campinas (UNICAMP)false
dc.title.none.fl_str_mv The media discourse of private institutions of higher education and the production of the university subject
O discurso da mídia das instituições privadas de Ensino Superior e a produção do sujeito universitário
title The media discourse of private institutions of higher education and the production of the university subject
spellingShingle The media discourse of private institutions of higher education and the production of the university subject
Nunes , Antônio Carlos da Costa
Discourse
Media
University subject
Discurso
Mídia
Sujeito universitário
title_short The media discourse of private institutions of higher education and the production of the university subject
title_full The media discourse of private institutions of higher education and the production of the university subject
title_fullStr The media discourse of private institutions of higher education and the production of the university subject
title_full_unstemmed The media discourse of private institutions of higher education and the production of the university subject
title_sort The media discourse of private institutions of higher education and the production of the university subject
author Nunes , Antônio Carlos da Costa
author_facet Nunes , Antônio Carlos da Costa
Favacho , André Márcio Picanço
author_role author
author2 Favacho , André Márcio Picanço
author2_role author
dc.contributor.author.fl_str_mv Nunes , Antônio Carlos da Costa
Favacho , André Márcio Picanço
dc.subject.por.fl_str_mv Discourse
Media
University subject
Discurso
Mídia
Sujeito universitário
topic Discourse
Media
University subject
Discurso
Mídia
Sujeito universitário
description In this article, we take as materiality the publicity campaigns, postings and lectures of three private higher education institutions, arranged on facebook and youtube during the period from 2008 to 2015, to identify what we call the university media discourse. We were also interested in how the university media acts on the private higher education student. For this, initially, we return to the notion of discourse in Michel Foucault, arguing that the discourse of the media has the function of producing and assimilating technical capacities, inducing effects of power and making truths available. From Foucault's discussions on neoliberalism, we argue that this work takes place through a discursive network that associates at least three discourses: market, politics and learning. Analyzing the materiality, we find that the discourse of the university media produced a type of university subject: The self-entrepreneur.  
publishDate 2019
dc.date.none.fl_str_mv 2019-09-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Texto
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/proposic/article/view/8656532
url https://periodicos.sbu.unicamp.br/ojs/index.php/proposic/article/view/8656532
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/proposic/article/view/8656532/21266
dc.rights.driver.fl_str_mv Copyright (c) 2019 Pro-Posições
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Pro-Posições
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Brazil; 2019
Brasil; 2019
dc.publisher.none.fl_str_mv Universidade Estadual de Campinas
publisher.none.fl_str_mv Universidade Estadual de Campinas
dc.source.none.fl_str_mv Pro-Posições; Vol. 30 (2019): Publicação Contínua; 1-25
Pro-Posições; Vol. 30 (2019): Publicação Contínua; 1-25
Pro-Posições; v. 30 (2019): Publicação Contínua; 1-25
1980-6248
reponame:Pro-Posições (Online)
instname:Universidade Estadual de Campinas (UNICAMP)
instacron:UNICAMP
instname_str Universidade Estadual de Campinas (UNICAMP)
instacron_str UNICAMP
institution UNICAMP
reponame_str Pro-Posições (Online)
collection Pro-Posições (Online)
repository.name.fl_str_mv Pro-Posições (Online) - Universidade Estadual de Campinas (UNICAMP)
repository.mail.fl_str_mv ||proposic@unicamp.br
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