Real estate speeches and urban image reinforcement in Jundiaí neighborhood, Anápolis, GO

Detalhes bibliográficos
Autor(a) principal: Cabral, Ana Laura Lopes
Data de Publicação: 2020
Outros Autores: Valva, Milena d’Ayala
Tipo de documento: Artigo
Idioma: por
Título da fonte: Rua (Campinas. Online)
Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8659981
Resumo: The article proposes debating urban space and its relation with the urban image, having as research subject the Jundiaí neighborhood, in Anápolis (GO), prioritizing an interdisciplinary theoretical approach. The neighborhood in question has received increasing real estate investments since the consequent appreciation of the implementation of Ipiranga environmental park, and there is an attempt to establish new habits. The concept of city marketing is used, considering that cities are treated as commodities in the scenario of the production and reproduction of space in capitalism. To achieve the objectives, it’s necessary to approach the discourses used by the advertising of neighborhood real estate developments, as well as the main tools used to convey them, reaching their target audience.
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spelling Real estate speeches and urban image reinforcement in Jundiaí neighborhood, Anápolis, GODiscursos imobiliários e o reforço da imagem urbana no bairro Jundiaí, em Anápolis, GOUrban imageReal estate advertisingJundiaí neighborhoodAnápolisImagem urbanaDiscurso imobiliáriosBairro jundiaíAnápolisThe article proposes debating urban space and its relation with the urban image, having as research subject the Jundiaí neighborhood, in Anápolis (GO), prioritizing an interdisciplinary theoretical approach. The neighborhood in question has received increasing real estate investments since the consequent appreciation of the implementation of Ipiranga environmental park, and there is an attempt to establish new habits. The concept of city marketing is used, considering that cities are treated as commodities in the scenario of the production and reproduction of space in capitalism. To achieve the objectives, it’s necessary to approach the discourses used by the advertising of neighborhood real estate developments, as well as the main tools used to convey them, reaching their target audience.O artigo propõe debater o espaço urbano e sua relação com a imagem urbana, tendo como sujeito de pesquisa o bairro Jundiaí, em Anápolis (GO), priorizando uma abordagem teórica interdisciplinar. O bairro em questão tem recebido crescentes investimentos imobiliários desde a valorização consequente da implantação do parque ambiental Ipiranga, e nota-se a tentativa de estabelecerem-se novos hábitos. Recorre-se ao conceito de city marketing, tendo em vista que as cidades são tratadas como mercadorias no cenário da produção e reprodução de espaço no capitalismo. Para alcançar os objetivos, é necessária a aproximação com os discursos utilizados pela publicidade dos empreendimentos imobiliários do bairro, assim como as principais ferramentas utilizadas para veiculá-los, atingindo seu público-alvo.Universidade Estadual de Campinas2020-06-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTextoinfo:eu-repo/semantics/otherapplication/pdfhttps://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/865998110.20396/rua.v26i1.8659981RUA; Vol. 26 No. 1 (2020): jun.RUA; v. 26 n. 1 (2020): jun.2179-99111413-2109reponame:Rua (Campinas. Online)instname:Universidade Estadual de Campinas (Unicamp)instacron:UNICAMPporhttps://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8659981/22468Brazil, Goiás; ContemporaryBrasil, Goiás; ContemporâneoCopyright (c) 2020 RUAinfo:eu-repo/semantics/openAccessCabral, Ana Laura LopesValva, Milena d’Ayala2020-07-28T21:15:49Zoai:ojs.periodicos.sbu.unicamp.br:article/8659981Revistahttps://periodicos.sbu.unicamp.br/ojs/index.php/ruaPUBhttps://periodicos.sbu.unicamp.br/ojs/index.php/rua/oaipublabe@unicamp.br2179-99111413-2109opendoar:2020-07-28T21:15:49Rua (Campinas. Online) - Universidade Estadual de Campinas (Unicamp)false
dc.title.none.fl_str_mv Real estate speeches and urban image reinforcement in Jundiaí neighborhood, Anápolis, GO
Discursos imobiliários e o reforço da imagem urbana no bairro Jundiaí, em Anápolis, GO
title Real estate speeches and urban image reinforcement in Jundiaí neighborhood, Anápolis, GO
spellingShingle Real estate speeches and urban image reinforcement in Jundiaí neighborhood, Anápolis, GO
Cabral, Ana Laura Lopes
Urban image
Real estate advertising
Jundiaí neighborhood
Anápolis
Imagem urbana
Discurso imobiliários
Bairro jundiaí
Anápolis
title_short Real estate speeches and urban image reinforcement in Jundiaí neighborhood, Anápolis, GO
title_full Real estate speeches and urban image reinforcement in Jundiaí neighborhood, Anápolis, GO
title_fullStr Real estate speeches and urban image reinforcement in Jundiaí neighborhood, Anápolis, GO
title_full_unstemmed Real estate speeches and urban image reinforcement in Jundiaí neighborhood, Anápolis, GO
title_sort Real estate speeches and urban image reinforcement in Jundiaí neighborhood, Anápolis, GO
author Cabral, Ana Laura Lopes
author_facet Cabral, Ana Laura Lopes
Valva, Milena d’Ayala
author_role author
author2 Valva, Milena d’Ayala
author2_role author
dc.contributor.author.fl_str_mv Cabral, Ana Laura Lopes
Valva, Milena d’Ayala
dc.subject.por.fl_str_mv Urban image
Real estate advertising
Jundiaí neighborhood
Anápolis
Imagem urbana
Discurso imobiliários
Bairro jundiaí
Anápolis
topic Urban image
Real estate advertising
Jundiaí neighborhood
Anápolis
Imagem urbana
Discurso imobiliários
Bairro jundiaí
Anápolis
description The article proposes debating urban space and its relation with the urban image, having as research subject the Jundiaí neighborhood, in Anápolis (GO), prioritizing an interdisciplinary theoretical approach. The neighborhood in question has received increasing real estate investments since the consequent appreciation of the implementation of Ipiranga environmental park, and there is an attempt to establish new habits. The concept of city marketing is used, considering that cities are treated as commodities in the scenario of the production and reproduction of space in capitalism. To achieve the objectives, it’s necessary to approach the discourses used by the advertising of neighborhood real estate developments, as well as the main tools used to convey them, reaching their target audience.
publishDate 2020
dc.date.none.fl_str_mv 2020-06-09
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Texto
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8659981
10.20396/rua.v26i1.8659981
url https://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8659981
identifier_str_mv 10.20396/rua.v26i1.8659981
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8659981/22468
dc.rights.driver.fl_str_mv Copyright (c) 2020 RUA
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 RUA
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Brazil, Goiás; Contemporary
Brasil, Goiás; Contemporâneo
dc.publisher.none.fl_str_mv Universidade Estadual de Campinas
publisher.none.fl_str_mv Universidade Estadual de Campinas
dc.source.none.fl_str_mv RUA; Vol. 26 No. 1 (2020): jun.
RUA; v. 26 n. 1 (2020): jun.
2179-9911
1413-2109
reponame:Rua (Campinas. Online)
instname:Universidade Estadual de Campinas (Unicamp)
instacron:UNICAMP
instname_str Universidade Estadual de Campinas (Unicamp)
instacron_str UNICAMP
institution UNICAMP
reponame_str Rua (Campinas. Online)
collection Rua (Campinas. Online)
repository.name.fl_str_mv Rua (Campinas. Online) - Universidade Estadual de Campinas (Unicamp)
repository.mail.fl_str_mv publabe@unicamp.br
_version_ 1799308038885081088

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