Discourses in urban rehabilitation and the city marketing dimension: the case of São Paulo downtown.

Detalhes bibliográficos
Autor(a) principal: Pasquotto, Geise Brizotti
Data de Publicação: 2022
Tipo de documento: Artigo
Idioma: por
Título da fonte: Rua (Campinas. Online)
Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8671444
Resumo: In this paper, the discourse on urban rehabilitation in São Paulo downtown will be emphasized, with the objective of analyzing whether there is as advertisement unrelated to practical results or if it is an important instrument for approaching the population. Therefore, as a case study, the Luz area in São Paulo was delimited, a paradigmatic region when it is about an corrupted urban fabric with a strong discourse of requalification.
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spelling Discourses in urban rehabilitation and the city marketing dimension: the case of São Paulo downtown.Os discursos na reabilitação urbana e a dimensão do city marketing: o caso do centro da cidade de São PauloCity marketingDiscursoReabilitação urbanaCentros urbanosCity marketingDiscourseUrban centersUrban rehabilitationIn this paper, the discourse on urban rehabilitation in São Paulo downtown will be emphasized, with the objective of analyzing whether there is as advertisement unrelated to practical results or if it is an important instrument for approaching the population. Therefore, as a case study, the Luz area in São Paulo was delimited, a paradigmatic region when it is about an corrupted urban fabric with a strong discourse of requalification.Neste trabalho será enfatizado o discurso na reabilitação urbana do centro de São Paulo, com o objetivo de analisar se existe uma propaganda desvinculada dos resultados práticos ou se é um importante dispositivo de aproximação com a população. Para tanto, como estudo de caso, foi delimitada a área da Luz em São Paulo, região paradigmática quando se trata de um tecido urbano corrompido com forte discurso de requalificação.    Universidade Estadual de Campinas2022-11-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTextoinfo:eu-repo/semantics/otherapplication/pdfhttps://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/867144410.20396/rua.v28i2.8671444RUA; Vol. 28 No. 2 (2022): nov.; 419-431RUA; v. 28 n. 2 (2022): nov.; 419-4312179-99111413-2109reponame:Rua (Campinas. Online)instname:Universidade Estadual de Campinas (Unicamp)instacron:UNICAMPporhttps://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8671444/30546Brazil; ContemporaryBrasil; ContemporâneoCopyright (c) 2022 RUAhttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessPasquotto, Geise Brizotti 2022-12-13T15:28:36Zoai:ojs.periodicos.sbu.unicamp.br:article/8671444Revistahttps://periodicos.sbu.unicamp.br/ojs/index.php/ruaPUBhttps://periodicos.sbu.unicamp.br/ojs/index.php/rua/oaipublabe@unicamp.br2179-99111413-2109opendoar:2022-12-13T15:28:36Rua (Campinas. Online) - Universidade Estadual de Campinas (Unicamp)false
dc.title.none.fl_str_mv Discourses in urban rehabilitation and the city marketing dimension: the case of São Paulo downtown.
Os discursos na reabilitação urbana e a dimensão do city marketing: o caso do centro da cidade de São Paulo
title Discourses in urban rehabilitation and the city marketing dimension: the case of São Paulo downtown.
spellingShingle Discourses in urban rehabilitation and the city marketing dimension: the case of São Paulo downtown.
Pasquotto, Geise Brizotti
City marketing
Discurso
Reabilitação urbana
Centros urbanos
City marketing
Discourse
Urban centers
Urban rehabilitation
title_short Discourses in urban rehabilitation and the city marketing dimension: the case of São Paulo downtown.
title_full Discourses in urban rehabilitation and the city marketing dimension: the case of São Paulo downtown.
title_fullStr Discourses in urban rehabilitation and the city marketing dimension: the case of São Paulo downtown.
title_full_unstemmed Discourses in urban rehabilitation and the city marketing dimension: the case of São Paulo downtown.
title_sort Discourses in urban rehabilitation and the city marketing dimension: the case of São Paulo downtown.
author Pasquotto, Geise Brizotti
author_facet Pasquotto, Geise Brizotti
author_role author
dc.contributor.author.fl_str_mv Pasquotto, Geise Brizotti
dc.subject.por.fl_str_mv City marketing
Discurso
Reabilitação urbana
Centros urbanos
City marketing
Discourse
Urban centers
Urban rehabilitation
topic City marketing
Discurso
Reabilitação urbana
Centros urbanos
City marketing
Discourse
Urban centers
Urban rehabilitation
description In this paper, the discourse on urban rehabilitation in São Paulo downtown will be emphasized, with the objective of analyzing whether there is as advertisement unrelated to practical results or if it is an important instrument for approaching the population. Therefore, as a case study, the Luz area in São Paulo was delimited, a paradigmatic region when it is about an corrupted urban fabric with a strong discourse of requalification.
publishDate 2022
dc.date.none.fl_str_mv 2022-11-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Texto
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8671444
10.20396/rua.v28i2.8671444
url https://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8671444
identifier_str_mv 10.20396/rua.v28i2.8671444
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8671444/30546
dc.rights.driver.fl_str_mv Copyright (c) 2022 RUA
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 RUA
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Brazil; Contemporary
Brasil; Contemporâneo
dc.publisher.none.fl_str_mv Universidade Estadual de Campinas
publisher.none.fl_str_mv Universidade Estadual de Campinas
dc.source.none.fl_str_mv RUA; Vol. 28 No. 2 (2022): nov.; 419-431
RUA; v. 28 n. 2 (2022): nov.; 419-431
2179-9911
1413-2109
reponame:Rua (Campinas. Online)
instname:Universidade Estadual de Campinas (Unicamp)
instacron:UNICAMP
instname_str Universidade Estadual de Campinas (Unicamp)
instacron_str UNICAMP
institution UNICAMP
reponame_str Rua (Campinas. Online)
collection Rua (Campinas. Online)
repository.name.fl_str_mv Rua (Campinas. Online) - Universidade Estadual de Campinas (Unicamp)
repository.mail.fl_str_mv publabe@unicamp.br
_version_ 1799308039221673984

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