Crowdfunding in gaming industry: determinants of fundraising success

• Autor(a) principal: Machado, Tomás Pereira
• Data de Publicação: 2022
• Outros Autores: Alves, Alexandre Florindo
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Brasileira de Inovação (Online)
• Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/rbi/article/view/8664345
• topic: Jogos eletrônicos; Crowdfunding; Modelagem logit; Financiamento; Electronic games; Funding; Crowdfunding; Logit model; Jogos eletrônicos; Crowdfunding; Modelagem logit; Financiamento

Crowdfunding is a collective financing technique, which allows people to pool their resources towards supporting initiatives without needing financial intermediaries. This technique had great impact on gaming industry, allowing projects which mainstream developers had no interest on funding. In this context, it is fitting to investigate what variables are associated to a fundraising’s success, contributing to a still scarce literature on crowdfunding for gaming, especially in Brazil. This study’s goal is evaluating crowdfunding’s selection process for the gaming sector in the platform Kickstarter between 2013 and 2017, investigating factors that allow projects to reach their funding goals at the ending date, making the hypothesis test by a logistic regression. Among results, larger information supply, quality and readiness from the founder, tends towards a successful campaign. This results may assist in formulating future fundraising efforts.