Publicity in Social Networks and Their Impact on the Culture of Consumerism

• Autor(a) principal: Silva, Carlos Mendes Monteiro da
• Data de Publicação: 2020
• Outros Autores: Brito, Dante Ponte de
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Jurídica Cesumar - Mestrado (Online)
• Texto Completo: https://periodicos.unicesumar.edu.br/index.php/revjuridica/article/view/7516
• topic: Consumerism; Illicit publicity; Responsibility; Social networks; Consumismo; Publicidad Ilícita; Redes Sociales; Responsabilización; Consumismo; Publicidade ilícita; Redes sociais; Responsabilização; .

Social networks are communication tools and data exchange of great relevance within contemporary society. Billions of clients have an active profile in digital media and companies are really interested to fill these virtual spaces to broadcast their advertisements. Current study analyzes advertisements in social networks and their impact on the culture of consumerism, coupled to the consequences of consumers´ behavior, especially with regard to responsibility for undue use. Social networks and their role in today´s society and on the juridical regime in advertisements are initially undertaken. One should insist on the right to information and consumers´ education so that they may identify and protect themselves from the influence of illicit advertisements on the social media and, consequently, mitigate the advance of consumerism.