Responsibility of Famous Actors in Elderly-People-Addressed Advertisements on Payday Loans

Detalhes bibliográficos
Autor(a) principal: Oliveira, Stéphanie Assis Pinto de
Data de Publicação: 2010
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Jurídica Cesumar - Mestrado (Online)
Texto Completo: https://periodicos.unicesumar.edu.br/index.php/revjuridica/article/view/1603
Resumo: Advertisements on payday loans addressed to retired elderly people, often with the participation of famous people in the social media, have been lately on the increase. Frequently the elderly audience is deceived by such advertisements, especially when the person showing the product is vested with faith and confidence by the public. This fact is specifically exacerbating when the audience consists of the elderly who, owing to their special status in society, have been treated differentially through the Elderly People Statute (Law 10.742/03). The practice of payday loans, advertisements and the responsibility of famous people in the media should be examined from the point of view of the Brazilian Consumer Code (Law 8.078/90) and the Elderly People Statute so that abuses against people in that age group could be avoided.
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spelling Responsibility of Famous Actors in Elderly-People-Addressed Advertisements on Payday LoansResponsabilidad de las Celebridades en Campañas Publicitarias de Crédito Consignado Destinadas a AncianosResponsabilidade das Celebridades em Campanhas Publicitárias de Crédito Consignado Destinadas a IdososConsumerAdvertisingElderly PeopleResponsibilityCelebrities.ConsumidorPublicidadAncianosResponsabilidadCelebridad.ConsumidorPublicidadeIdososResponsabilidadeCelebridade.Advertisements on payday loans addressed to retired elderly people, often with the participation of famous people in the social media, have been lately on the increase. Frequently the elderly audience is deceived by such advertisements, especially when the person showing the product is vested with faith and confidence by the public. This fact is specifically exacerbating when the audience consists of the elderly who, owing to their special status in society, have been treated differentially through the Elderly People Statute (Law 10.742/03). The practice of payday loans, advertisements and the responsibility of famous people in the media should be examined from the point of view of the Brazilian Consumer Code (Law 8.078/90) and the Elderly People Statute so that abuses against people in that age group could be avoided.Es visible el aumento de la publicidad sobre crédito consignado destinada a ancianos, muchas de ellas con la participación de personas famosas en los medios de comunicación. Lo que pasa es que el destinatario es engañado por la publicidad principalmente cuando ésta deposita cierta confiabilidad en la persona que presenta el producto. Tal situación sufre un agravio cuando el público son los ancianos, personas que, por su condición especial en la sociedad recibieron tratamiento distinto por medio del Estatuto del Anciano (Ley 10.742/03). Desde esa perspectiva, se vuelve importante analizar el instituto del crédito consignado, publicidad y responsabilidad de la celebridad que participó de la campaña publicitaria desde la perspectiva de la óptica del Código del Consumidor (Ley 8.078/90) y del Estatuto del anciano para que se eviten abusos en contra personas de esa edad.É visível o aumento de publicidade voltada para os idosos acerca do crédito consignado, muitas vezes com a participação de pessoas famosas na mídia. Ocorre que muitas vezes o público-alvo é ludibriado pela publicidade principalmente quando esta deposita certa confiança na pessoa que lhe mostra o produto e isso é agravado quando o público são os idosos, pessoas que, por sua especial condição na sociedade receberam tratamento distinto através do Estatuto do Idoso (Lei 10.742/03). Neste diapasão, se torna importante analisar o instituto do crédito consignado, publicidade e responsabilidade da celebridade que participou da campanha publicitária sob a ótica do Código do Consumidor (Lei 8.078/90) e Estatuto do Idoso para que se evitem abusos contra pessoas daquela faixa etária.Universidade Cesumar - UniCesumar2010-09-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesArtigoapplication/pdfhttps://periodicos.unicesumar.edu.br/index.php/revjuridica/article/view/1603Revista Jurídica Cesumar - Mestrado; v. 10 n. 2 (2010): jul./dez.2176-91841677-6402reponame:Revista Jurídica Cesumar - Mestrado (Online)instname:Centro Universitário de Maringá (UNICESUMAR)instacron:UNICESUporhttps://periodicos.unicesumar.edu.br/index.php/revjuridica/article/view/1603/1171Copyright (c) 2017 Revista Jurídica Cesumar - Mestradoinfo:eu-repo/semantics/openAccessOliveira, Stéphanie Assis Pinto de2022-05-24T14:14:24Zoai:ojs.pkp.sfu.ca:article/1603Revistahttp://periodicos.unicesumar.edu.br/index.php/revjuridicaPRIhttp://periodicos.unicesumar.edu.br/index.php/revjuridica/oai||naep@unicesumar.edu.br2176-91841677-6402opendoar:2022-05-24T14:14:24Revista Jurídica Cesumar - Mestrado (Online) - Centro Universitário de Maringá (UNICESUMAR)false
dc.title.none.fl_str_mv Responsibility of Famous Actors in Elderly-People-Addressed Advertisements on Payday Loans
Responsabilidad de las Celebridades en Campañas Publicitarias de Crédito Consignado Destinadas a Ancianos
Responsabilidade das Celebridades em Campanhas Publicitárias de Crédito Consignado Destinadas a Idosos
title Responsibility of Famous Actors in Elderly-People-Addressed Advertisements on Payday Loans
spellingShingle Responsibility of Famous Actors in Elderly-People-Addressed Advertisements on Payday Loans
Oliveira, Stéphanie Assis Pinto de
Consumer
Advertising
Elderly People
Responsibility
Celebrities.
Consumidor
Publicidad
Ancianos
Responsabilidad
Celebridad.
Consumidor
Publicidade
Idosos
Responsabilidade
Celebridade.
title_short Responsibility of Famous Actors in Elderly-People-Addressed Advertisements on Payday Loans
title_full Responsibility of Famous Actors in Elderly-People-Addressed Advertisements on Payday Loans
title_fullStr Responsibility of Famous Actors in Elderly-People-Addressed Advertisements on Payday Loans
title_full_unstemmed Responsibility of Famous Actors in Elderly-People-Addressed Advertisements on Payday Loans
title_sort Responsibility of Famous Actors in Elderly-People-Addressed Advertisements on Payday Loans
author Oliveira, Stéphanie Assis Pinto de
author_facet Oliveira, Stéphanie Assis Pinto de
author_role author
dc.contributor.author.fl_str_mv Oliveira, Stéphanie Assis Pinto de
dc.subject.por.fl_str_mv Consumer
Advertising
Elderly People
Responsibility
Celebrities.
Consumidor
Publicidad
Ancianos
Responsabilidad
Celebridad.
Consumidor
Publicidade
Idosos
Responsabilidade
Celebridade.
topic Consumer
Advertising
Elderly People
Responsibility
Celebrities.
Consumidor
Publicidad
Ancianos
Responsabilidad
Celebridad.
Consumidor
Publicidade
Idosos
Responsabilidade
Celebridade.
description Advertisements on payday loans addressed to retired elderly people, often with the participation of famous people in the social media, have been lately on the increase. Frequently the elderly audience is deceived by such advertisements, especially when the person showing the product is vested with faith and confidence by the public. This fact is specifically exacerbating when the audience consists of the elderly who, owing to their special status in society, have been treated differentially through the Elderly People Statute (Law 10.742/03). The practice of payday loans, advertisements and the responsibility of famous people in the media should be examined from the point of view of the Brazilian Consumer Code (Law 8.078/90) and the Elderly People Statute so that abuses against people in that age group could be avoided.
publishDate 2010
dc.date.none.fl_str_mv 2010-09-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Artigo
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.unicesumar.edu.br/index.php/revjuridica/article/view/1603
url https://periodicos.unicesumar.edu.br/index.php/revjuridica/article/view/1603
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.unicesumar.edu.br/index.php/revjuridica/article/view/1603/1171
dc.rights.driver.fl_str_mv Copyright (c) 2017 Revista Jurídica Cesumar - Mestrado
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Revista Jurídica Cesumar - Mestrado
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Cesumar - UniCesumar
publisher.none.fl_str_mv Universidade Cesumar - UniCesumar
dc.source.none.fl_str_mv Revista Jurídica Cesumar - Mestrado; v. 10 n. 2 (2010): jul./dez.
2176-9184
1677-6402
reponame:Revista Jurídica Cesumar - Mestrado (Online)
instname:Centro Universitário de Maringá (UNICESUMAR)
instacron:UNICESU
instname_str Centro Universitário de Maringá (UNICESUMAR)
instacron_str UNICESU
institution UNICESU
reponame_str Revista Jurídica Cesumar - Mestrado (Online)
collection Revista Jurídica Cesumar - Mestrado (Online)
repository.name.fl_str_mv Revista Jurídica Cesumar - Mestrado (Online) - Centro Universitário de Maringá (UNICESUMAR)
repository.mail.fl_str_mv ||naep@unicesumar.edu.br
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