World Cup “Brazil 2014”: the political-ideological use of soccer in government advertisements

Detalhes bibliográficos
Autor(a) principal: Sá, Ariane Boaventura da Silva
Data de Publicação: 2020
Outros Autores: Starepravo, Fernando Augusto
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/3804
Resumo: The goal of the research was to analyze, through textual strategies, how the political-ideological use of football took place in advertisements of the federal government elaborated for the 2014 World Cup. For this, we used the guidelines of Textual Analysis based on Semiotics. The analysis showed that federal government used soccer for political-ideological purposes by reinforcing the feeling of patriotism, combating racism, the presence of intentions to promote acceptance of the World Cup in Brazil and, intertextual relations with the political platform of the Workers' Party, which at that time ruled the country and would run for reelection in 2014.
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spelling World Cup “Brazil 2014”: the political-ideological use of soccer in government advertisementsCopa del Mundo “Brasil 2014”: el uso político-ideológico del fútbol en los anuncios del gobiernoCopa do Mundo “Brasil 2014”: o uso político-ideológico do futebol em propagandas governamentaisMídiaMegaevento esportivoIntertextualidade.MediaSport mega-eventIntertextuality.Medios de comunicaciónGrande evento deportivoIntertextualidade.The goal of the research was to analyze, through textual strategies, how the political-ideological use of football took place in advertisements of the federal government elaborated for the 2014 World Cup. For this, we used the guidelines of Textual Analysis based on Semiotics. The analysis showed that federal government used soccer for political-ideological purposes by reinforcing the feeling of patriotism, combating racism, the presence of intentions to promote acceptance of the World Cup in Brazil and, intertextual relations with the political platform of the Workers' Party, which at that time ruled the country and would run for reelection in 2014.El objetivo de la investigación fue analizar, a través de estrategias textuales, cómo tuvo lugar el uso político-ideológico del fútbol en los anuncios del gobierno federal elaborados para la Copa del Mundo 2014. Para esto, utilizamos las pautas de Análisis Textual basado en Semiótica. El análisis mostró que el gobierno federal utilizó el fútbol con fines político-ideológicos al reforzar el sentimiento de patriotismo, combatir el racismo, la presencia de intenciones para promover la aceptación de la Copa del Mundo en Brasil y las relaciones intertextuales con el plataforma política del Partido de los Trabajadores, que en ese momento gobernaba el país y se postularía para la reelección en 2014.O objetivo da pesquisa foi analisar, por meio de estratégias textuais, como se deu o uso político-ideológico do futebol em propagandas do governo federal elaboradas para a Copa do Mundo de 2014. Para isso, utilizamos as orientações da Análise Textual baseada na Semiótica. A análise evidenciou que o futebol foi utilizado pelo governo federal com fins político-ideológicos por meio do reforço ao sentimento de patriotismo, combate ao racismo, a presença de intencionalidades visando promover aceitação da realização da Copa do Mundo no Brasil e, relações intertextuais com a plataforma política do Partido dos Trabalhadores, que naquele momento governava o país e que concorreria à reeleição em 2014.Research, Society and Development2020-04-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/380410.33448/rsd-v9i7.3804Research, Society and Development; Vol. 9 No. 7; e99973804Research, Society and Development; Vol. 9 Núm. 7; e99973804Research, Society and Development; v. 9 n. 7; e999738042525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/3804/2900Copyright (c) 2020 Ariane Boaventura da Silva Sá, Fernando Augusto Starepravoinfo:eu-repo/semantics/openAccessSá, Ariane Boaventura da SilvaStarepravo, Fernando Augusto2020-08-20T18:05:03Zoai:ojs.pkp.sfu.ca:article/3804Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:27:53.240816Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv World Cup “Brazil 2014”: the political-ideological use of soccer in government advertisements
Copa del Mundo “Brasil 2014”: el uso político-ideológico del fútbol en los anuncios del gobierno
Copa do Mundo “Brasil 2014”: o uso político-ideológico do futebol em propagandas governamentais
title World Cup “Brazil 2014”: the political-ideological use of soccer in government advertisements
spellingShingle World Cup “Brazil 2014”: the political-ideological use of soccer in government advertisements
Sá, Ariane Boaventura da Silva
Mídia
Megaevento esportivo
Intertextualidade.
Media
Sport mega-event
Intertextuality.
Medios de comunicación
Grande evento deportivo
Intertextualidade.
title_short World Cup “Brazil 2014”: the political-ideological use of soccer in government advertisements
title_full World Cup “Brazil 2014”: the political-ideological use of soccer in government advertisements
title_fullStr World Cup “Brazil 2014”: the political-ideological use of soccer in government advertisements
title_full_unstemmed World Cup “Brazil 2014”: the political-ideological use of soccer in government advertisements
title_sort World Cup “Brazil 2014”: the political-ideological use of soccer in government advertisements
author Sá, Ariane Boaventura da Silva
author_facet Sá, Ariane Boaventura da Silva
Starepravo, Fernando Augusto
author_role author
author2 Starepravo, Fernando Augusto
author2_role author
dc.contributor.author.fl_str_mv Sá, Ariane Boaventura da Silva
Starepravo, Fernando Augusto
dc.subject.por.fl_str_mv Mídia
Megaevento esportivo
Intertextualidade.
Media
Sport mega-event
Intertextuality.
Medios de comunicación
Grande evento deportivo
Intertextualidade.
topic Mídia
Megaevento esportivo
Intertextualidade.
Media
Sport mega-event
Intertextuality.
Medios de comunicación
Grande evento deportivo
Intertextualidade.
description The goal of the research was to analyze, through textual strategies, how the political-ideological use of football took place in advertisements of the federal government elaborated for the 2014 World Cup. For this, we used the guidelines of Textual Analysis based on Semiotics. The analysis showed that federal government used soccer for political-ideological purposes by reinforcing the feeling of patriotism, combating racism, the presence of intentions to promote acceptance of the World Cup in Brazil and, intertextual relations with the political platform of the Workers' Party, which at that time ruled the country and would run for reelection in 2014.
publishDate 2020
dc.date.none.fl_str_mv 2020-04-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/3804
10.33448/rsd-v9i7.3804
url https://rsdjournal.org/index.php/rsd/article/view/3804
identifier_str_mv 10.33448/rsd-v9i7.3804
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/3804/2900
dc.rights.driver.fl_str_mv Copyright (c) 2020 Ariane Boaventura da Silva Sá, Fernando Augusto Starepravo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Ariane Boaventura da Silva Sá, Fernando Augusto Starepravo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 9 No. 7; e99973804
Research, Society and Development; Vol. 9 Núm. 7; e99973804
Research, Society and Development; v. 9 n. 7; e99973804
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
_version_ 1797052648501805056

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