Agricultural cooperatives and business diversification

Detalhes bibliográficos
Autor(a) principal: Spanevello, Rosani Marisa
Data de Publicação: 2020
Outros Autores: Boscardin, Mariele, Ropke, Eduarda Raquel, Fagundes, Caroline Casado, Brizola, Paola Francine, Lago, Adriano, Andreatta, Tanice
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/8253
Resumo: Agricultural cooperatives contribute to rural development in different ways in the regions in which they operate. To guarantee such contributions, they use some strategies, among them, business diversification, which can be classified into concentric strategies and conglomerate strategies. To this end, this article aims to point out the existing businesses in agricultural cooperatives in Rio Grande do Sul, through the analysis of diversification. Concentric diversification is defined as that in which the new business area of the organization is directly related to existing businesses. In turn, conglomerate diversification is defined with the business area with little or no relation to the business areas previously performed by the organization, whether in the technological or commercial aspect. To detail the business strategies of agricultural cooperatives with respect to the types of diversification, surveys were conducted in 17 agricultural cooperatives in the northern half of the state of Rio Grande do Sul. As a result, it was found that, considering diversification classified as concentric, types of business are related to the agro-industrialization of grains resulting from the production of members, especially rice, beans, wheat and corn, in addition to other by-products intended for animal nutrition, such as bran and feed. With regard to conglomerate diversification, the cooperatives have supermarkets aimed at meeting the demand of members and the community in general, an input store for the sale of products for agriculture and livestock, appliance stores, agricultural machinery, clothing and building materials, gas station, pharmacies, among others. This diversification of business present in the cooperatives, in addition to expanding their insertion in the markets, makes it possible to maintain the interaction between members and the community in general.
id UNIFEI_62920668042d360db077dc29b34e451d
oai_identifier_str oai:ojs.pkp.sfu.ca:article/8253
network_acronym_str UNIFEI
network_name_str Research, Society and Development
repository_id_str
spelling Agricultural cooperatives and business diversificationCooperativas agrícolas y diversificación empresarialCooperativas agropecuárias e a diversificação de negóciosCooperativas agropecuáriasDiversificaçãoEstratégias.Cooperativas agrícolasDiversificaciónEstrategias.Agricultural cooperativesDiversificationStrategies.Agricultural cooperatives contribute to rural development in different ways in the regions in which they operate. To guarantee such contributions, they use some strategies, among them, business diversification, which can be classified into concentric strategies and conglomerate strategies. To this end, this article aims to point out the existing businesses in agricultural cooperatives in Rio Grande do Sul, through the analysis of diversification. Concentric diversification is defined as that in which the new business area of the organization is directly related to existing businesses. In turn, conglomerate diversification is defined with the business area with little or no relation to the business areas previously performed by the organization, whether in the technological or commercial aspect. To detail the business strategies of agricultural cooperatives with respect to the types of diversification, surveys were conducted in 17 agricultural cooperatives in the northern half of the state of Rio Grande do Sul. As a result, it was found that, considering diversification classified as concentric, types of business are related to the agro-industrialization of grains resulting from the production of members, especially rice, beans, wheat and corn, in addition to other by-products intended for animal nutrition, such as bran and feed. With regard to conglomerate diversification, the cooperatives have supermarkets aimed at meeting the demand of members and the community in general, an input store for the sale of products for agriculture and livestock, appliance stores, agricultural machinery, clothing and building materials, gas station, pharmacies, among others. This diversification of business present in the cooperatives, in addition to expanding their insertion in the markets, makes it possible to maintain the interaction between members and the community in general.Las cooperativas agrícolas contribuyen al desarrollo rural de diferentes formas en las regiones en las que operan. Para garantizar dichos aportes, utilizan algunas estrategias, entre ellas, la diversificación empresarial, que se puede clasificar en estrategias concéntricas y estrategias de conglomerado. Para ello, este artículo tiene como objetivo señalar los negocios existentes en las cooperativas agrícolas en Rio Grande do Sul, a través del análisis de la diversificación. La diversificación concéntrica se define como aquella en que la nueva área de negocios de la organización estea directamente relacionada con los negocios existentes. A su vez, la diversificación del conglomerado se define con el área de negocio con poca o nula relación con las áreas de negocio que anteriormente desempeñaba la organización, ya sea en el aspecto tecnológico o comercial. Con el fin de detallar las estrategias comerciales de las cooperativas agrícolas con respecto a los tipos de diversificación, se realizó una investigación en 17 cooperativas agrícolas de la mitad norte del estado de Rio Grande do Sul. Como resultado, se encontró que, considerando la diversificación clasificada como concéntrica, los tipos de negocios están relacionados con la agroindustrialización de granos resultantes de la producción de los socios, especialmente arroz, frijol, trigo y maíz, además de otros subproductos destinados a la nutrición animal, como el salvado y los piensos. En cuanto a la diversificación del conglomerado, las cooperativas cuentan con supermercados orientados a atender la demanda de los socios y de la comunidad en general, una tienda de insumos para la venta de productos para la agricultura y ganadería, tiendas de electrodomésticos, maquinaria agrícola, confecciones y materiales de construcción, gasolinera, farmacias, entre otros. Esta diversificación de negocios presente en las cooperativas, además de ampliar su inserción en los mercados, permite mantener la interacción entre los socios y la comunidad en general.As cooperativas agropecuárias contribuem para o desenvolvimento rural de distintas formas nas regiões em que estão inseridas. Para garantir tais contribuições, as mesmas utilizam de algumas estratégias, dentre elas, a diversificação de negócios, as quais podem ser classificadas em estratégias concêntricas e estratégias conglomeradas. Para tanto, este artigo tem como objetivo apontar os negócios existentes nas cooperativas agropecuárias gaúchas, através da análise da diversificação. A diversificação concêntrica é definida como aquela em que a nova área de negócios da organização está diretamente relacionada com os negócios já existentes. Por sua vez, a diversificação conglomerada define-se com a área de negócios com fraca ou nenhuma relação as áreas de negócios anteriormente executados pela organização, seja no aspecto tecnológico ou comercial. Para detalhar as estratégias de negócios das cooperativas agropecuárias no que tange aos tipos de diversificação foram realizadas pesquisas em 17 cooperativas agropecuárias da metade norte do estado do Rio Grande do Sul. Como resultado, constatou-se que, considerando a diversificação classificada como concêntrica, os tipos de negócios estão relacionados com a agroindustrialização de grãos resultantes da produção do quadro de associados, em especial arroz, feijão, trigo e milho, além de outros subprodutos destinados a nutrição animal como é caso de farelos e rações. No referente a diversificação conglomerada, as cooperativas apresentam supermercados voltados a atender a demanda dos associados e a comunidade em geral, loja de insumos destinadas a venda de produtos para a agricultura e pecuária, lojas de eletrodomésticos, máquinas agrícolas, roupas e materiais de construção, posto de combustíveis, farmácias, entre outros. Esta diversificação de negócios presente nas cooperativas, além de ampliar a inserção das mesmas nos mercados, possibilita manutenção da interação entre os associados e a comunidade em geral.Research, Society and Development2020-09-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/825310.33448/rsd-v9i10.8253Research, Society and Development; Vol. 9 No. 10; e559108253Research, Society and Development; Vol. 9 Núm. 10; e559108253Research, Society and Development; v. 9 n. 10; e5591082532525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/8253/7352Copyright (c) 2020 Rosani Marisa Spanevello; Mariele Boscardin; Eduarda Raquel Ropke; Caroline Casado Fagundes; Paola Francine Brizola; Adriano Lago; Tanice Andreattahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSpanevello, Rosani Marisa Boscardin, MarieleRopke, Eduarda Raquel Fagundes, Caroline Casado Brizola, Paola FrancineLago, AdrianoAndreatta, Tanice2020-10-31T12:03:23Zoai:ojs.pkp.sfu.ca:article/8253Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:30:46.069858Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Agricultural cooperatives and business diversification
Cooperativas agrícolas y diversificación empresarial
Cooperativas agropecuárias e a diversificação de negócios
title Agricultural cooperatives and business diversification
spellingShingle Agricultural cooperatives and business diversification
Spanevello, Rosani Marisa
Cooperativas agropecuárias
Diversificação
Estratégias.
Cooperativas agrícolas
Diversificación
Estrategias.
Agricultural cooperatives
Diversification
Strategies.
title_short Agricultural cooperatives and business diversification
title_full Agricultural cooperatives and business diversification
title_fullStr Agricultural cooperatives and business diversification
title_full_unstemmed Agricultural cooperatives and business diversification
title_sort Agricultural cooperatives and business diversification
author Spanevello, Rosani Marisa
author_facet Spanevello, Rosani Marisa
Boscardin, Mariele
Ropke, Eduarda Raquel
Fagundes, Caroline Casado
Brizola, Paola Francine
Lago, Adriano
Andreatta, Tanice
author_role author
author2 Boscardin, Mariele
Ropke, Eduarda Raquel
Fagundes, Caroline Casado
Brizola, Paola Francine
Lago, Adriano
Andreatta, Tanice
author2_role author
author
author
author
author
author
dc.contributor.author.fl_str_mv Spanevello, Rosani Marisa
Boscardin, Mariele
Ropke, Eduarda Raquel
Fagundes, Caroline Casado
Brizola, Paola Francine
Lago, Adriano
Andreatta, Tanice
dc.subject.por.fl_str_mv Cooperativas agropecuárias
Diversificação
Estratégias.
Cooperativas agrícolas
Diversificación
Estrategias.
Agricultural cooperatives
Diversification
Strategies.
topic Cooperativas agropecuárias
Diversificação
Estratégias.
Cooperativas agrícolas
Diversificación
Estrategias.
Agricultural cooperatives
Diversification
Strategies.
description Agricultural cooperatives contribute to rural development in different ways in the regions in which they operate. To guarantee such contributions, they use some strategies, among them, business diversification, which can be classified into concentric strategies and conglomerate strategies. To this end, this article aims to point out the existing businesses in agricultural cooperatives in Rio Grande do Sul, through the analysis of diversification. Concentric diversification is defined as that in which the new business area of the organization is directly related to existing businesses. In turn, conglomerate diversification is defined with the business area with little or no relation to the business areas previously performed by the organization, whether in the technological or commercial aspect. To detail the business strategies of agricultural cooperatives with respect to the types of diversification, surveys were conducted in 17 agricultural cooperatives in the northern half of the state of Rio Grande do Sul. As a result, it was found that, considering diversification classified as concentric, types of business are related to the agro-industrialization of grains resulting from the production of members, especially rice, beans, wheat and corn, in addition to other by-products intended for animal nutrition, such as bran and feed. With regard to conglomerate diversification, the cooperatives have supermarkets aimed at meeting the demand of members and the community in general, an input store for the sale of products for agriculture and livestock, appliance stores, agricultural machinery, clothing and building materials, gas station, pharmacies, among others. This diversification of business present in the cooperatives, in addition to expanding their insertion in the markets, makes it possible to maintain the interaction between members and the community in general.
publishDate 2020
dc.date.none.fl_str_mv 2020-09-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/8253
10.33448/rsd-v9i10.8253
url https://rsdjournal.org/index.php/rsd/article/view/8253
identifier_str_mv 10.33448/rsd-v9i10.8253
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/8253/7352
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 9 No. 10; e559108253
Research, Society and Development; Vol. 9 Núm. 10; e559108253
Research, Society and Development; v. 9 n. 10; e559108253
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
_version_ 1797052659049431040