Green marketing - The importance of sustainable consumption for businesses

Detalhes bibliográficos
Autor(a) principal: Costa , Ricardo
Data de Publicação: 2021
Outros Autores: Conceição , Márcio Magera, Silva , Alessandro Rezende da, Conceição, Joelma Telesi Pacheco
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/16812
Resumo: The purpose of this article is to address some characteristics that make up the concept of green marketing and its benefits used within corporations, as a way to generate targeted communication to a certain audience, to monetize their products/services and its importance as a basis for success of companies in the market, as a way of being presented as a competitive differential. In addition to the positive aspects in public opinion, this approach provides opportunities for strengthening the brand with consumers who prefer products that preserve the environment and generate long-term sustainability.
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spelling Green marketing - The importance of sustainable consumption for businessesMarketing verde - La importancia de consumo sostenible para las empresasMarketing verde – A importância do consumo sustentável para as empresasMarketing verdeSustentabilidadComunicación.Green marketingSustainabilityCommunication.Marketing verdeSustentabilidadeComunicação.The purpose of this article is to address some characteristics that make up the concept of green marketing and its benefits used within corporations, as a way to generate targeted communication to a certain audience, to monetize their products/services and its importance as a basis for success of companies in the market, as a way of being presented as a competitive differential. In addition to the positive aspects in public opinion, this approach provides opportunities for strengthening the brand with consumers who prefer products that preserve the environment and generate long-term sustainability.El propósito de este artículo es abordar algunas características que componen el concepto de marketing verde y sus beneficios utilizados dentro de las corporaciones, como una forma de generar comunicación dirigida a una determinada audiencia, para monetizar sus productos / servicios y su importancia para el éxito de Las empresas juntas comercializan y se presentan como un diferencial competitivo. Además de los aspectos positivos en la opinión pública, este enfoque brinda oportunidades para fortalecer la marca con consumidores que prefieren productos que preserven el medio ambiente y generen sustentabilidad a largo plazo.O objetivo deste artigo é abordar algumas características que compõe o conceito de marketing verde e seus benefícios utilizados dentro das corporações, como forma de gerar uma comunicação direcionada a um determinado público, de rentabilizar seus produtos/serviços e sua importância para o sucesso das empresas junto ao mercado e ser apresentado como um diferencial competitivo. Além dos aspectos positivos perante a opinião pública, esta abordagem oportuniza um fortalecimento da marca junto aos consumidores que preferem produtos que preservam o meio ambiente e geram sustentabilidade em longo prazo.Research, Society and Development2021-06-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1681210.33448/rsd-v10i7.16812Research, Society and Development; Vol. 10 No. 7; e26310716812Research, Society and Development; Vol. 10 Núm. 7; e26310716812Research, Society and Development; v. 10 n. 7; e263107168122525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/16812/14463Copyright (c) 2021 Ricardo Costa ; Márcio Magera Conceição ; Alessandro Rezende da Silva ; Joelma Telesi Pacheco Conceiçãohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessCosta , RicardoConceição , Márcio Magera Silva , Alessandro Rezende da Conceição, Joelma Telesi Pacheco 2021-07-18T21:07:03Zoai:ojs.pkp.sfu.ca:article/16812Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:37:16.117043Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Green marketing - The importance of sustainable consumption for businesses
Marketing verde - La importancia de consumo sostenible para las empresas
Marketing verde – A importância do consumo sustentável para as empresas
title Green marketing - The importance of sustainable consumption for businesses
spellingShingle Green marketing - The importance of sustainable consumption for businesses
Costa , Ricardo
Marketing verde
Sustentabilidad
Comunicación.
Green marketing
Sustainability
Communication.
Marketing verde
Sustentabilidade
Comunicação.
title_short Green marketing - The importance of sustainable consumption for businesses
title_full Green marketing - The importance of sustainable consumption for businesses
title_fullStr Green marketing - The importance of sustainable consumption for businesses
title_full_unstemmed Green marketing - The importance of sustainable consumption for businesses
title_sort Green marketing - The importance of sustainable consumption for businesses
author Costa , Ricardo
author_facet Costa , Ricardo
Conceição , Márcio Magera
Silva , Alessandro Rezende da
Conceição, Joelma Telesi Pacheco
author_role author
author2 Conceição , Márcio Magera
Silva , Alessandro Rezende da
Conceição, Joelma Telesi Pacheco
author2_role author
author
author
dc.contributor.author.fl_str_mv Costa , Ricardo
Conceição , Márcio Magera
Silva , Alessandro Rezende da
Conceição, Joelma Telesi Pacheco
dc.subject.por.fl_str_mv Marketing verde
Sustentabilidad
Comunicación.
Green marketing
Sustainability
Communication.
Marketing verde
Sustentabilidade
Comunicação.
topic Marketing verde
Sustentabilidad
Comunicación.
Green marketing
Sustainability
Communication.
Marketing verde
Sustentabilidade
Comunicação.
description The purpose of this article is to address some characteristics that make up the concept of green marketing and its benefits used within corporations, as a way to generate targeted communication to a certain audience, to monetize their products/services and its importance as a basis for success of companies in the market, as a way of being presented as a competitive differential. In addition to the positive aspects in public opinion, this approach provides opportunities for strengthening the brand with consumers who prefer products that preserve the environment and generate long-term sustainability.
publishDate 2021
dc.date.none.fl_str_mv 2021-06-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/16812
10.33448/rsd-v10i7.16812
url https://rsdjournal.org/index.php/rsd/article/view/16812
identifier_str_mv 10.33448/rsd-v10i7.16812
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/16812/14463
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 10 No. 7; e26310716812
Research, Society and Development; Vol. 10 Núm. 7; e26310716812
Research, Society and Development; v. 10 n. 7; e26310716812
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
_version_ 1797052680984592384

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